I have spent the last week doing a lot of educating, soul searching, and contemplating the issue of Racism in America. Specifically, I have spent a lot of time reading, discussing, and pondering the concepts in White Fragility by Robin DiAngelo. I learned so many things, but my greatest takeaways are:

  • White privilege and white people’s ignorance and acceptance of it is what creates our racist society.
  • Having honest discussions about racism is extremely difficult but necessary.
  • White people must be open and non-defensive about hearing how we are playing into and perpetuating racism.

Since having these takeaways and so many more, I am going to embark on the following:

  • Require the leadership team to each read White Fragility and engage in honest dialogues with each other about these topics regularly.
  • Digital Remedy will gladly reimburse any Digital Remedy employee who wants to buy and read White Fragility.
  • Work to bring in SMEs throughout the year to help us learn and work through these ideas.
  • Make June 19, “Juneteenth” (the day commemorating the end of slavery) an employee paid holiday, going forward. Encouraging our employees to use that day to educate themselves on Juneteenth and give themselves to the Black Community. Juneteenth is currently observed or recognized as a state holiday in 47 states and Washington D.C.

I will not stand for Racism or any injustice in this world nor in this organization. Although I know it exists, and some white people proliferate its existence. My goal is to invoke as much change and healing as humanly possible.

While this is only the beginning of our journey, it is nowhere near the end. Speaking up is and will always be tough; but I need my Remediers to be brave, open, and receptive to change the system. I as your CEO and leader want us to be part of the solution and not part of the problem. This will take time, energy, and focus, but even if we affect the smallest amount of change, the world will improve.

Please constantly work with me and the Leadership Team, to help us build a company and culture that creates real change. Not only in our industry, but in our world. Creating a better tomorrow for all who inhabit it. Even those who don’t understand these ideas…yet. #BLM #BlackLivesMatter #WeSeeYou #WeHearYou #WeStandWithYou

-Mike Seiman, CEO & Founder

IP Zone: Leverage the relationship between users and the location of their IP addresses in a cookie-free, safe and scalable way.

Behavioral: Combine first party with network analytics and enormous scale to define custom audience channels that are optimized to sites with high brand engagement.

Demographic: Reach the right audience based on demographic characteristics such as age, gender and income.

Mobile Device: Target users by mobile device type (Smartphone, tablet, etc.), carrier and operating system.

Geo-Location: Target your audience residential cluster, proximity to retail locations, campaign level DMAs and more.

Contextual: Place a relevant ad in front of a user who is reading content that contains specific terms.

Buying Power and Quality

Let’s be honest. Your ad ops are limited by your access to only a handful of channels and DSPs. You want more reach and better prices, but don’t want to sacrifice quality in order to achieve those goals. Digital Remedy has access to a vast multitude of channels based on relationships we’ve cultivated over nearly 20 years in business. That means we get the best prices, have personal relationships, and don’t get sent to voicemail when we call.

It also means that we can execute omni-channel ad ops for better prices than an internal team, while ensuring the quality is up to industry standards. On top of access to all sorts of specific audiences we’re able to to leverage first- and third-party data across all your campaigns and pivot across platforms based on results. Any campaign, any budget, any platform, any audience. Digital Remedy backed by AdReady is restriction free ad ops….and what could be better than that?

Resources, Time, and Overhead

When was the last time you enjoyed balancing budgets, reading resumes, dealing with aggressive sales teams, or wasting years of time for small gains in performance. By partnering with Digital Remedy you get the full support of $30m in OPEX including marketing teams, sales teams, and a dedicated 24/7 ad operations team. No hiring new employees for media optimization, business development, or account management. No months of training and on-boarding. No long meetings crafting sales materials. Just your team focused on making deals, and our teams and tech focused on supporting and executing those deals in a tech-enabled, digital ecosystem designed to get the most out of any KPI.

Reporting and Support

How nice would it be to have all of your data and insights in one location. We don’t mean an excel sheet sent out once a week with complicated charts, or an XML file with pages and pages and pages of tables (what is this, 2003?). We mean a fully customizable dashboard reporting in real time, or as real time as possible. You get to decide the how, what, and when of the reporting you’re seeing. And that’s ALL of the how, what, and when’s. If you want to see breakouts of all of the individual campaigns in your system, done. If you want broad scope comparisons of all of the campaigns in the last year, done. If you want to see CTR’s for specific audiences and compare them to CPM for your best performing advertiser but limit the scope to campaigns greater than 30k, done. All of this is at your fingertips with the AdReady Dashboard, all in one place.

Jessica Cortapasso

With more than a decade of experience in human capital management, Jessica Cortapasso serves as VP of Human Resources at Digital Remedy. After graduating from Muhlenberg College, she quickly recognized her passion for people and entered the workforce in Human Resources where she gained expertise in employee relations, designing strategic benefit plans, and the development, implementation, and curation of corporate engagement initiatives for big-name brands and small companies alike. Becoming a member of the Digital Remedy family in 2013 while simultaneously acquiring her Masters Degree in Human Resources Management and Development from New York University, Jessica has steered company culture through significant events ranging from acquisitions and a rebranding, to the development and application of our Core Values that shape our daily business practices. Cortapasso resides in Brooklyn, plays competitive volleyball, and loves spending time with her nieces.

2020 Industry Trends Newsletter

2020 Industry Trends Newsletter

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