To Digital Remediers, CPXians past and present and the greater ad tech community,

Over the past 18 years, I have been privileged to watch our company grow in many ways. The last few have been particularly revolutionary for our offerings, our capabilities, and our brand. Considering all the changes our company has endured, and the recent challenges our country faces, I want to take a moment to remind us of where we came from, and what we, as a leadership team, have believed from the beginning.

“The original company that we founded, and that became CPX Interactive, was called B.U.D.S Inc. for ‘Brothers Unda Da Skin,’ to reflect our shared belief in the ideals of equality and unity…and we are thrilled to be in a position to put teeth behind those ideals.”

I said those words eight years ago, and I stand by them today. Now, we have the opportunity to once again come together as a community that embodies these ideals—the ideals that have been at our core from the very beginning.

Digital Remedy, formerly CPXi and its parent company B.U.D.S. Inc. was founded on the principal that we are all equal. When Carlton Hickman and I founded B.U.D.S. the name was crafted to reflect our shared belief in the ideals of equality and unity. As the dialogue of separation increases in our society, I’m reminded of these original beliefs and in our Core Values of Digital Remedy.

The identity of Digital Remedy is, and always will be, an inclusive, innovative, and influential atmosphere. With each of our successes, trials, and challenges, what has allowed us to remain a groundbreaking force within our industry – is you.

These foundational beliefs are why we built up the Core Values that we proudly embrace today. To make sure that we never stray too far from the inspiration that started our company. Our core values weren’t created so we could stick something on our wall, but to serve as a framework in every decision we make. Our guiding principles are used to ensure that we are building a team that is diverse, aligned, inclusive, and in it together. They remind us of who we are, where we came from, and where we want to go.

The future of our company is not solely a sales-based narrative, it’s about the people who are going to take it there. You have our highest level of commitment to continue building a supportive, accepting, and balanced environment for you to grow in. Now more than ever, we strive to frame a workplace that feels safe, comfortable, and creative, and allows you to believe that your contribution is counted on, wanted, and needed. It’s about you, us, and the team – together.

Today I invite the greater ad tech community and my own company to continue to create an equal, diverse, unbiased society regardless of race, religion, gender, identity or sexual orientation. One where all of humankind is treated equally and just. I ask that we continue to train, hire, and lead with the ideals of equality and the rights of all human beings that share the values of what’s good and righteous in this world.

Please join me in putting forth similar values in your organizations, working together to create an example for all industry: our ad tech community leading the way toward a balanced, fairer tomorrow.


Mike Seiman
CEO, Digital Remedy

IP Zone: Leverage the relationship between users and the location of their IP addresses in a cookie-free, safe and scalable way.

Behavioral: Combine first party with network analytics and enormous scale to define custom audience channels that are optimized to sites with high brand engagement.

Demographic: Reach the right audience based on demographic characteristics such as age, gender and income.

Mobile Device: Target users by mobile device type (Smartphone, tablet, etc.), carrier and operating system.

Geo-Location: Target your audience residential cluster, proximity to retail locations, campaign level DMAs and more.

Contextual: Place a relevant ad in front of a user who is reading content that contains specific terms.

Buying Power and Quality

Let’s be honest. Your ad ops are limited by your access to only a handful of channels and DSPs. You want more reach and better prices, but don’t want to sacrifice quality in order to achieve those goals. Digital Remedy has access to a vast multitude of channels based on relationships we’ve cultivated over nearly 20 years in business. That means we get the best prices, have personal relationships, and don’t get sent to voicemail when we call.

It also means that we can execute omni-channel ad ops for better prices than an internal team, while ensuring the quality is up to industry standards. On top of access to all sorts of specific audiences we’re able to to leverage first- and third-party data across all your campaigns and pivot across platforms based on results. Any campaign, any budget, any platform, any audience. Digital Remedy backed by AdReady is restriction free ad ops….and what could be better than that?

Resources, Time, and Overhead

When was the last time you enjoyed balancing budgets, reading resumes, dealing with aggressive sales teams, or wasting years of time for small gains in performance. By partnering with Digital Remedy you get the full support of $30m in OPEX including marketing teams, sales teams, and a dedicated 24/7 ad operations team. No hiring new employees for media optimization, business development, or account management. No months of training and on-boarding. No long meetings crafting sales materials. Just your team focused on making deals, and our teams and tech focused on supporting and executing those deals in a tech-enabled, digital ecosystem designed to get the most out of any KPI.

Reporting and Support

How nice would it be to have all of your data and insights in one location. We don’t mean an excel sheet sent out once a week with complicated charts, or an XML file with pages and pages and pages of tables (what is this, 2003?). We mean a fully customizable dashboard reporting in real time, or as real time as possible. You get to decide the how, what, and when of the reporting you’re seeing. And that’s ALL of the how, what, and when’s. If you want to see breakouts of all of the individual campaigns in your system, done. If you want broad scope comparisons of all of the campaigns in the last year, done. If you want to see CTR’s for specific audiences and compare them to CPM for your best performing advertiser but limit the scope to campaigns greater than 30k, done. All of this is at your fingertips with the AdReady Dashboard, all in one place.

Jessica Cortapasso

With more than a decade of experience in human capital management, Jessica Cortapasso serves as VP of Human Resources at Digital Remedy. After graduating from Muhlenberg College, she quickly recognized her passion for people and entered the workforce in Human Resources where she gained expertise in employee relations, designing strategic benefit plans, and the development, implementation, and curation of corporate engagement initiatives for big-name brands and small companies alike. Becoming a member of the Digital Remedy family in 2013 while simultaneously acquiring her Masters Degree in Human Resources Management and Development from New York University, Jessica has steered company culture through significant events ranging from acquisitions and a rebranding, to the development and application of our Core Values that shape our daily business practices. Cortapasso resides in Brooklyn, plays competitive volleyball, and loves spending time with her nieces.

2020 Industry Trends Newsletter

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