


Holiday Shopping Trends Advertisers Will See in the 2020 Season
From supply chains to in-store shopping, the 2020 holiday season is going to be drastically different compared to previous years. The holiday season is a critical period for many retailers and brands. Though online shopping has been growing for a while, it has been...
2020 Trends: Holiday Shopping
What’s Going On? Changing Shopping Behavior This year, amid a U.S. presidential election and global pandemic, we’re entering the most unusual holiday season any of us have experienced before. With the pandemic serving as an accelerant to online purchasing, and...
2020 Trends: The Future of Automation in the Ad Space
What’s Going On? Many predicted the year 2020 would bring flying cars in a Jetsons-esque society. While some predictions proved to be slightly outlandish, we’ve definitely come a long way in the technology realm. Robots have taken on many unique shapes and sizes...
2020 Trends: COVID-19 Impact on Traditional Media Cycle
What’s Going On? Most of us would never have thought that the Twilight Zone could seem so relatable. Until this year. The year 2020 will go down in history for a number of reasons. The coronavirus pandemic is affecting more than just the health of people across the...
2020 Trends: COVID Impact on Time Spent With Media
What’s Going On? As the world continues to experience the unprecedented micro- and macro-effects of the coronavirus outbreak, advertisers are hard at work reevaluating marketing strategies given the rapid shift that has occurred in the daily lives of consumers...
2020 Trends: QSR During COVID-19
With much of the world’s population under stay-at-home orders for months, the quick-service restaurant (QSR) industry has faced unprecedented challenges, including dramatic declines in sales, full pivots to off-premises-only operations, in addition to store closures...
The Dos & Dont’s of Advertising During COVID-19
COVID-19 has undoubtedly altered the world as we know it. Every industry is being affected, with the advertising space experiencing its own whirlwind of changes and hurdles to overcome. While there is no official playbook for brands to follow, we’ve put together some...
The United State of Independent Advertising Agencies
(Whirl)Wind of Change Many of us are still trying to grasp the severity of the current coronavirus pandemic, which has not only uprooted the daily lives of consumers but also the way business is conducted across the world. While every industry is being affected, the...
The Cancellation Chaos: The Impact of COVID-19 On Industry Events
In The Event of Mass Cancellation, Please Brace For Impact. Traditional event marketing as we know it is gone; a direct result of the global COVID-19 pandemic. The on-going effects of this outbreak are disrupting nearly every industry. Fear of spreading the disease...