


TJ Sullivan on Why Multi-Touch Attribution is Essential in CTV/OTT Advertising
As the consumer journey has grown increasingly complex, marketers have been forced to extend their reach over a diverse ecosystem of media. Considering that it takes an average of 56 touchpoints to drive a consumer to make a purchase, determining which of those...
Leveraging Oracle Moat’s Verification Technology To Combat Invalid Traffic and Ensure Campaign Success
The Growing Threat of IVT and Fight Against Ad Fraud As invalid traffic (IVT) and ad fraud increases in scope and sophistication, it has become increasingly difficult for advertisers and agencies to ensure that their ad dollars are being spent on their desired...
Flip is a Digiday Video & TV Awards Finalist!
The Digital Remedy Team is excited to announce that Flip has been selected as a finalist for the 2022 Digiday Video & TV Awards under the category of “Best Connected TV Platform.” Our Flip attribution platform goes beyond the ad view, measuring the...
5 Marketing Tactics to Improve Brand Performance
No business activity is worth executing if it’s unable to keep or maintain your stead in the marketplace. This notion is why branding is adamantly used in the business world. Its ability to frequently benefit organizations is why 57% of U.S. companies view...
Webinar Recap: To Last Touch & Beyond: Measuring Performance CTV
Digital Remedy recently hosted a Tech-Talk webinar “To Last Touch & Beyond: Measuring Performance CTV” through eMarketer, explaining why marketers should move beyond last-touch attribution methodology, focusing instead on more nuanced ways to drive...
To Last Touch & Beyond: Understanding Attribution Methodologies
The OTT/CTV Space is Booming The past few years have brought increased advancements and opportunities in the over-the-top (OTT) and connected TV (CTV) advertising space. As consumer viewing habits continue to shift away from cable and towards streaming services at...
The Movement Toward Incrementality
Taking Campaign Measurement to the Next Level The digital ad space is growing more complex every day, fueled by advancements in technology, changes in consumer buying preferences, and shifts in media consumption. Digital marketers face growing pressure to identify the...
Flip Makes OTT Advertising Simple
With streaming now accounting for nearly 70% of TV viewing, this massive audience is drawing a lot of attention from advertisers. Spending on OTT advertising is expected to jump from $990m in 2020 to $2.37b by 2025, creeping slowly toward overtaking linear TV’s top...
5 Reasons DTC Marketers Should Invest in CTV/OTT
While U.S. ad spend on CTV is expected to reach $18.29b by 2024, direct-to-consumer (DTC) brands have been much slower to make the move—with most continuing to allocate the majority of their budget to social and search, their longtime go-to channels for customer...
Why Marketers Should Diversify Digital Ad Spend
COVID-related stay-at-home orders and the shift to work from home have completely changed the way audiences consume media, and there’s no doubt things will continue to evolve as new variants, hotspots, and policies change. Ben Brenner, VP, Business Development &...
Digital Remedy and Cuebiq Partner To Provide OTT Attribution For The Retail World
In today’s fragmented media landscape, attribution is an increasingly valuable tool for advertisers. Recent growth in both consumption and investment in streaming video has prompted digital advertisers to focus on optimizing advertising efforts. Digital Remedy has...
Direct-to-Consumer (DTC) Marketing Insights Report 1H’22
Reaching nearly $20b in revenue worldwide this year, the direct-to-consumer (DTC) market is expected to continue growing, with no signs of slowing down. Driven by the surge in over-the-top (OTT) content consumption via streaming services in recent years, advertisers...
Jessica Cortapasso Promoted to SVP, People
Today, Digital Remedy announced that Jessica Cortapasso has been promoted to SVP, People. With more than fifteen years of experience in human capital management, Jessica joined Digital Remedy in 2013 while simultaneously acquiring her Masters’s Degree in Human...
CTV/OTT Creative Tips and Best Practices
Both CTV and OTT are expanding channels for programmatic advertising that present new opportunities for brands to reach key audiences. By combining the powers of the big screen with sophisticated targeting and emerging interactive capabilities, marketers have the...