Sep 4, 2023
With so many platforms, it’s hard to know which one to choose. Managing relationships with multiple publishers is cumbersome and it can be hard to track the right metrics to know what’s working and what’s not. To solve that challenge, Flip, our performance OTT platform, provides a smarter way to buy, manage, and optimize OTT campaigns….
With so many platforms, it’s hard to know which one to choose. Managing relationships with multiple publishers is cumbersome and it can be hard to track the right metrics to know what’s working and what’s not. To solve that challenge, Flip, our performance OTT platform, provides a smarter way to buy, manage, and optimize OTT campaigns.
COO, David Zapletal, was recently featured in Martech Zone, where he explained the numerous advantages Flip offers advertisers and agencies. Here’s a recap of what he had to say:
Through extensive industry partnerships, brands and agencies get direct access to every premium OTT publisher to maximize audience reach. Because there’s no middleman, brands get the most efficient pricing possible, creating higher ROI and return on ad spend (ROAS). And because the entire OTT strategy is managed within Flip, there’s no need to hassle with multiple vendor relationships or contracts. It’s simple, consolidated, and efficient.
You can check out David’s full article on Martech Zone. To learn more about Flip’s capabilities, speak with a member of our team—and be sure to follow us on LinkedIn and Twitter for the latest updates.
Related Posts
At Digital Remedy, a performance marketing partner for all brands and agencies, we are committed to bettering our services to.
The calendar says it’s still summer, but the shopping data is clear: the holiday buying season is already upon.
With its precise targeting and direct attribution capabilities, OTT/CTV advertising has become a powerful new performance-based opportunity for marketers..
