Sep 4, 2023

6 Questions Brands Should Ask When Evaluating Performance CTV Providers

With so many platforms, it’s hard to know which one to choose. Managing relationships with multiple publishers is cumbersome and it can be hard to track the right metrics to know what’s working and what’s not. To solve that challenge, Flip, our performance OTT platform, provides a smarter way to buy, manage, and optimize OTT campaigns….

Brenner_Broadcasting_Cable_Blog

With so many platforms, it’s hard to know which one to choose. Managing relationships with multiple publishers is cumbersome and it can be hard to track the right metrics to know what’s working and what’s not. To solve that challenge, Flip, our performance OTT platform, provides a smarter way to buy, manage, and optimize OTT campaigns.

COO, David Zapletal, was recently featured in Martech Zone, where he explained the numerous advantages Flip offers advertisers and agencies. Here’s a recap of what he had to say:

 

Source Directly From Premium Inventory

Through extensive industry partnerships, brands and agencies get direct access to every premium OTT publisher to maximize audience reach. Because there’s no middleman, brands get the most efficient pricing possible, creating higher ROI and return on ad spend (ROAS). And because the entire OTT strategy is managed within Flip, there’s no need to hassle with multiple vendor relationships or contracts. It’s simple, consolidated, and efficient.

 

You can check out David’s full article on Martech Zone. To learn more about Flip’s capabilities, speak with a member of our team—and be sure to follow us on LinkedIn and Twitter for the latest updates.