With streaming now accounting for nearly 70% of TV viewing, this massive audience is drawing a lot of attention from advertisers. Spending on OTT advertising is expected to jump from $990m in 2020 to $2.37b by 2025, creeping slowly toward overtaking linear TV’s top spot for spending. Despite the huge opportunity, executing OTT advertising can be a challenge for both big and small brands and agencies.
With so many platforms, it’s hard to know which one to choose. Managing relationships with multiple publishers is cumbersome and it can be hard to track the right metrics to know what’s working and what’s not. To solve that challenge, Flip, our performance OTT platform, provides a smarter way to buy, manage, and optimize OTT campaigns.
COO, David Zapletal, was recently featured in Martech Zone, where he explained the numerous advantages Flip offers advertisers and agencies. Here’s a recap of what he had to say:
Source Directly From Premium Inventory
Through extensive industry partnerships, brands and agencies get direct access to every premium OTT publisher to maximize audience reach. Because there’s no middleman, brands get the most efficient pricing possible, creating higher ROI and return on ad spend (ROAS). And because the entire OTT strategy is managed within Flip, there’s no need to hassle with multiple vendor relationships or contracts. It’s simple, consolidated, and efficient.
Measure Actions, Not Just Views
At the end of the day, advertisers want to know how their campaigns are driving measurable outcomes, and ultimately, sales. Flip is able to connect those dots, to measure KPIs like app downloads, website visits, shopping carts started, and even in-store visits.
Broader Data For Deeper Insights
With Flip, you can bring your own data and combine it with Digital Remedy’s extensive third-party data sources and leverage this broader data set for deeper, more refined audience targeting and reporting.
Real-time Brand Lift Results
Beyond just views and low-funnel conversions, Flip also allows marketers to track brand lift by combining OTT engagement metrics with survey-based insights to measure awareness, recall, and perception.
Find Out What Really Moves The Needle
With Flip, brands can answer the question: of everyone who took action, how many of them did so because of an OTT exposure specifically? Flip provides in-depth incremental lift metrics, measuring and identifying which campaign variables have the truest impact on your bottom line in the consumer pathway to purchase.
Decades Of Expertise On Your Side
With more than 20 years in the digital space, they’ve been executing across all types of media, since back when you still had to manually optimize. And with roughly five years in the OTT space itself, this institutional knowledge means you get data-powered technology that’s backed by deep expertise from professionals who have been on the other side as marketers themselves and have a deep understanding of the metrics that advertisers really want to see.
While jumping into a new medium like OTT can seem overwhelming, with the right tools and expertise in your corner, anything is possible. With the Flip OTT performance platform, Digital Remedy is making it accessible, simple, and affordable for brands and marketers at all levels to win at OTT.
You can check out David’s full article on Martech Zone. To learn more about Flip’s capabilities, speak with a member of our team—and be sure to follow us on LinkedIn and Twitter for the latest updates.