Zap Bites 004: Buyer Discretion Is Advised

Zap Bites 004: Buyer Discretion Is Advised

Whenever an opportunity arises, you can be sure that someone is maximizing it for their own benefit. The media landscape is no exception. Recently the desire to maximize profit while sacrificing quality has manifested itself in the CTV/OTT landscape. Due to the...

TJ Sullivan Discusses The Growth of OTT With Rapid TV News

Congratulations DZ!

We are very excited to announce that David Zapletal has been named Chief Innovation & Media Officer for Digital Remedy. As a pillar of the organization, we are steadily impressed by the honesty, grit, and determination he deploys as a leader, and we are looking...

5 Marketing Tactics to Improve Brand Performance

U.S. Digital Ad Revenues Surpass $100 Billion

Digital media history has been made! U.S. internet advertising revenue totaled $107.5b for the full year of 2018. This result officially marks the first time a full year revenue earned over $100b, according to the 2018 IAB/PwC Internet Advertising Revenue Report....

5 Marketing Tactics to Improve Brand Performance

Why Taking Things In-House Is Overrated

No one understands your customers, products, and services better than you do, and with the rise of programmatic advertising, a growing demand for transparency and control over data has become a very real concern. In response, the idea of taking programmatic “in-house”...

Digital Remedy Named #1 Best Place to Work in NYC

Digital Remedy Named #1 Best Place to Work in NYC

We always thought we were the best place to work in NYC, but Crain’s made it official this week by naming Digital Remedy the #1 Best Midsize Place to Work in NYC for 2018. The final standings were announced at a luncheon on November 30, and published in the December 3...

TJ Sullivan Discusses The Growth of OTT With Rapid TV News

Jason Tosney Joins Digital Remedy As VP of Sales

Digital Remedy welcomes Jason Tosney to the team as VP of Sales. With almost 25 years of experience, Tosney will be rounding out the sales team, lending his skills in developing and executing strategies that will enable Digital Remedy to continue surpassing industry...

TJ Sullivan Discusses The Growth of OTT With Rapid TV News

Steven Kelley Joins Digital Remedy as Head of Tech

Last week, Digital Remedy welcomed Steven Kelley as the new Head of Tech. With more than 20 years in the industry, Kelley will be using his skills to lead the tech team and streamline operations for all Digital Remedy solutions. With an impressive background, Kelley...

Remembering Joe Gallagher

Remembering Joe Gallagher

Earlier this summer, Digital Remedy lost a bright light on our team with the passing of Joe Gallagher. Joe was the consummate gentleman, an amazing host, mentor, entertainer, and truly a mensch. He loved this company with all his heart and the hole he left behind...

TJ Sullivan Discusses The Growth of OTT With Rapid TV News

TAG CEO Testifies To Congress

On June 14, 2018, Mike Zaneis, CEO of the Trustworthy Accountability Group (TAG), testified in a U.S. House of Representatives hearing before the Energy and Commerce Committee’s Subcommittee on Digital Commerce and Consumer Protection, providing insights into the...

Zap Bites 004: Buyer Discretion Is Advised

Zap Bites 003: Chinese Menu

The other day, I was browsing two local newspaper sites in my city, and Out of curiosity I looked at their ads.txt files. WOW what a difference! Let’s take a quick look and try to understand the disparity.’s ads.txt reads like...

IP Zone: Leverage the relationship between users and the location of their IP addresses in a cookie-free, safe and scalable way.

Behavioral: Combine first party with network analytics and enormous scale to define custom audience channels that are optimized to sites with high brand engagement.

Demographic: Reach the right audience based on demographic characteristics such as age, gender and income.

Mobile Device: Target users by mobile device type (Smartphone, tablet, etc.), carrier and operating system.

Geo-Location: Target your audience residential cluster, proximity to retail locations, campaign level DMAs and more.

Contextual: Place a relevant ad in front of a user who is reading content that contains specific terms.

Buying Power and Quality

Let’s be honest. Your ad ops are limited by your access to only a handful of channels and DSPs. You want more reach and better prices, but don’t want to sacrifice quality in order to achieve those goals. Digital Remedy has access to a vast multitude of channels based on relationships we’ve cultivated over nearly 20 years in business. That means we get the best prices, have personal relationships, and don’t get sent to voicemail when we call.

It also means that we can execute omni-channel ad ops for better prices than an internal team, while ensuring the quality is up to industry standards. On top of access to all sorts of specific audiences we’re able to to leverage first- and third-party data across all your campaigns and pivot across platforms based on results. Any campaign, any budget, any platform, any audience. Digital Remedy backed by AdReady is restriction free ad ops….and what could be better than that?

Resources, Time, and Overhead

When was the last time you enjoyed balancing budgets, reading resumes, dealing with aggressive sales teams, or wasting years of time for small gains in performance. By partnering with Digital Remedy you get the full support of $30m in OPEX including marketing teams, sales teams, and a dedicated 24/7 ad operations team. No hiring new employees for media optimization, business development, or account management. No months of training and on-boarding. No long meetings crafting sales materials. Just your team focused on making deals, and our teams and tech focused on supporting and executing those deals in a tech-enabled, digital ecosystem designed to get the most out of any KPI.

Reporting and Support

How nice would it be to have all of your data and insights in one location. We don’t mean an excel sheet sent out once a week with complicated charts, or an XML file with pages and pages and pages of tables (what is this, 2003?). We mean a fully customizable dashboard reporting in real time, or as real time as possible. You get to decide the how, what, and when of the reporting you’re seeing. And that’s ALL of the how, what, and when’s. If you want to see breakouts of all of the individual campaigns in your system, done. If you want broad scope comparisons of all of the campaigns in the last year, done. If you want to see CTR’s for specific audiences and compare them to CPM for your best performing advertiser but limit the scope to campaigns greater than 30k, done. All of this is at your fingertips with the AdReady Dashboard, all in one place.

Jessica Cortapasso

With more than a decade of experience in human capital management, Jessica Cortapasso serves as VP of Human Resources at Digital Remedy. After graduating from Muhlenberg College, she quickly recognized her passion for people and entered the workforce in Human Resources where she gained expertise in employee relations, designing strategic benefit plans, and the development, implementation, and curation of corporate engagement initiatives for big-name brands and small companies alike. Becoming a member of the Digital Remedy family in 2013 while simultaneously acquiring her Masters Degree in Human Resources Management and Development from New York University, Jessica has steered company culture through significant events ranging from acquisitions and a rebranding, to the development and application of our Core Values that shape our daily business practices. Cortapasso resides in Brooklyn, plays competitive volleyball, and loves spending time with her nieces.