
Bringing CTV Performance & Attribution to E-commerce and Retail Advertisers
CTV viewership has exploded. To take advantage of the channel’s surging audience, e-commerce and retail brands are making CTV a key part of their advertising strategy. CTV allows brands to apply an audience-first, data-driven approach to TV similar to other digital...

Marketers Are Outgrowing Video Completion Rate. Here’s Why.
Katie Cladis, VP of Product was featured in AdExchanger discussing why marketers are outgrowing VCR. For years, video completion rate (VCR) has been a top metric for digital marketers. The metric held media accountable for delivering impressions that brought value to...

Digital Remedy Named Crain’s Best Place to Work in NYC in 2022
Digital Remedy is thrilled to announce that the company has been selected as #2 (out of 100) on Crain’s 2022 Best Places to Work in New York City list! This marks the 10th consecutive year that Digital Remedy has been recognized by Crain’s and our third time ranking...

Political Advertising Insights: 2022 Midterm Elections
2022 midterm election ad spending is projected to exceed 2020 Presidential campaign (the previous record cycle) numbers. While this is rare, it directly reflects the tension that has been building this political season. As media consumption habits shift, so have...

2022 Back-to-School Trends & Insights
As the second biggest retail holiday, back-to-school requires strategic planning from consumers, retailers, and advertisers. This year has brought changes in buying behavior, leading advertisers and retailers to adapt and evolve promotions to keep up with shifting...

Digital Remedy Attends GROW NY
In July 2022, Digital Remedy was a gold sponsor at GROW NY, a two-day event at the Knockdown Center in Queens, NY which offered growth-focused talks, panels, and workshops for DTC, ecommerce, and retail brands. At the event, our SVP of Sales, TJ Sullivan, sat down...

Launching Flip—Built Entirely on Google Cloud
Migration to Google Cloud Platform Digital Remedy first started using Google Cloud services in 2019, with the goal of improving efficiency by streamlining company processes and consolidating applications. Before migrating to Google Cloud, there were different...

Intro to Incrementality Series: Part III
Recap In Part 1 of our Intro to Incrementality series, we went through the basics of incrementality analysis. We talked about our two groups, test (or exposed) and control (or holdout), and how this type of analysis measures the lift caused by a specific variable of...

6 Questions Brands Should Ask When Evaluating Performance CTV Providers
A confluence of factors is driving a boom in the OTT/CTV advertising space. With more households watching more streaming content, advertisers have, of course, taken notice, increasingly shifting ad dollars toward OTT and CTV channels. In fact, CTV ad spending is...

How AI is Improving the Digital Ad Experience for Consumers
Targeting technology in the digital ad space has evolved dramatically to provide more relevancy and better personalization, but it’s not without flaws. Oversaturation is still a problem and automation can sometimes over-optimize for a specific, perhaps unintended,...

Intro to Incrementality Series: Part II
In our first Intro to Incrementality piece, we explained what incrementality analysis is and how marketers can use it to make more informed decisions about what success means for their media campaigns. We mentioned how, at the very heart of this analysis, there is a...

Intro to Incrementality Series: Part I
Welcome to the first part of our Intro to Incrementality series, which uses real-world examples to explain how incrementality analysis and incremental lift can help brands and agencies isolate the effect of a particular media type or campaign variable in order to...

Five Ways Digital Attribution Can Improve ROAS for CTV/OTT Advertising
The CTV/OTT space presents many advantages for B2B marketers, including clear targets, ideal buyer profiles, and precise targeting strategies. However, B2B marketers are feeling increased pressure to prove the value of CTV/OTT in reaching their target audience and...

How Small and Startup Brands Can Leverage OTT/CTV to Drive Sales
Search and social platforms, like Meta and Google, have set a high bar for campaign performance expectations. There are hundreds of emerging direct-to-consumer (DTC) brands in every product category, so how can smaller brands stand out? Many small and startup...

Matt Sotebeer Joins Digital Remedy as Chief Strategy Officer
Digital Remedy officially announced that Matt Sotebeer has joined its leadership team as a part of the company’s growth strategy for 2022 and beyond. With 14+ years of experience in ad tech and emerging technologies, Sotebeer brings an innovative approach and...

Why Marketers Need a Convergent TV Strategy
There’s been a lot of buzz about the “demise” of linear TV over the last few years with some industry pundits predicting the death of traditional TV as we know it. First, it was driven by the cord-cutting phenomenon as streaming services burst onto the scene. More...

TJ Sullivan on Why Multi-Touch Attribution is Essential in CTV/OTT Advertising
As the consumer journey has grown increasingly complex, marketers have been forced to extend their reach over a diverse ecosystem of media. Considering that it takes an average of 56 touchpoints to drive a consumer to make a purchase, determining which of those...

The Convergence of Linear and Digital TV Advertising
Television has evolved into a multi-platform market consisting of linear and digital streaming and on-demand offerings across a fragmented media ecosystem. Consumers are now watching TV across more devices, apps, and publishers than ever before. As the way audiences...

Leveraging Oracle Moat’s Verification Technology To Combat Invalid Traffic and Ensure Campaign Success
The Growing Threat of IVT and Fight Against Ad Fraud As invalid traffic (IVT) and ad fraud increases in scope and sophistication, it has become increasingly difficult for advertisers and agencies to ensure that their ad dollars are being spent on their desired...

Flip is a Digiday Video & TV Awards Finalist!
The Digital Remedy Team is excited to announce that Flip has been selected as a finalist for the 2022 Digiday Video & TV Awards under the category of "Best Connected TV Platform." Our Flip attribution platform goes beyond the ad view, measuring the impact of every...