
Digital Dish Episode 1: Performance TV 101
The Digital Remedy Team is excited to announce the launch of our "Digital Dish” series, where we’ll tap into industry experts to share the latest news on all things ad tech, plus actionable insights for advertisers and agencies! We’re kicking things off with the team...

Amazon and the NFL: What Does the E-Commerce Giant’s Move into Sports Streaming Mean for Advertisers?
Amazon is reenvisioning the NFL’s Thursday Night Football. See how to utilize this streaming partnership in your media planning and buying strategy.

A Digital Marketer’s Guide to Performance TV
The Balancing Act: Awareness vs. Performance Marketing Performance marketing has grown in popularity over the last decade, as marketing budgets have been slashed to maximize return on investment. While brand awareness is important, many marketers are focused on...

CTV will be the Savior for DTC Brands in 2023
As the marketplace becomes more saturated and competitive, direct-to-consumer (DTC) marketers are under an increased amount of pressure to prove the effectiveness of their campaigns – leaving them to explore new media channels to drive results for their brands and...

A Digital Marketer’s Guide to Holiday Shopping
As the weather gets colder, holiday digital marketing campaigns are just heating up. For digital marketers and the businesses they serve, the holiday season is the most profitable time of year. According to RIS news, annual holiday retail sales will increase between...

Jeremy Haft Joins Digital Remedy as Chief Revenue Officer
As part of the company’s next stage of growth, Digital Remedy is pleased to announce that Jeremy Haft has joined its leadership team. Leveraging over 20 years of ad tech and media experience, he will serve as Chief Revenue Officer, helping to accelerate growth,...

Mental Health Week 2022 Recap
Last week, in honor of World Mental Health Day (October 10th), Harmony—our social responsibility team, hosted our fifth annual (and third virtual) Mental Health Week. Mental Health Week is an initiative designed to encourage Remediers to discover ways they can improve...

5 Benefits of Using Podcasts in Your Political Advertising Campaign
Looking to maximize your political campaign efforts? Learn the perks of including podcasts in your media buying strategies with the team at Digital Remedy.

2022 Holiday Shopping Trends & Insights
In 2022, holiday retail sales are predicted to increase by 4%-6%. Holiday spenders are looking to capitalize on early deals to avoid the last-minute rush. Rising inflation, combined with a plethora of economic, inventory, and supply chain challenges, will shape...

Jess Cortapasso Named Cynopsis Top Women in Media Honoree
We are proud to announce that Jessica Cortapasso has been named a 2022 Top Women in Media Honoree in the "Industry Leaders" category! The Top Women in Media Awards recognize, celebrate,and bring together the women who are innovators and risk-takers—making an impact in...

Where Are Political Advertising Dollars Going In The 2022 Midterm Election Cycle?
From social media to OTT ads, political ad agency media buyers are spending big bucks on ad campaign optimization. Learn where and why with Digital Remedy.

Bringing CTV Performance & Attribution to E-commerce and Retail Advertisers
CTV viewership has exploded. To take advantage of the channel’s surging audience, e-commerce and retail brands are making CTV a key part of their advertising strategy. CTV allows brands to apply an audience-first, data-driven approach to TV similar to other digital...

Marketers Are Outgrowing Video Completion Rate. Here’s Why.
Katie Cladis, VP of Product was featured in AdExchanger discussing why marketers are outgrowing VCR. For years, video completion rate (VCR) has been a top metric for digital marketers. The metric held media accountable for delivering impressions that brought value to...

Digital Remedy Named Crain’s Best Place to Work in NYC in 2022
Digital Remedy is thrilled to announce that the company has been selected as #2 (out of 100) on Crain’s 2022 Best Places to Work in New York City list! This marks the 10th consecutive year that Digital Remedy has been recognized by Crain’s and our third time ranking...

Political Advertising Insights: 2022 Midterm Elections
2022 midterm election ad spending is projected to exceed 2020 Presidential campaign (the previous record cycle) numbers. While this is rare, it directly reflects the tension that has been building this political season. As media consumption habits shift, so have...

2022 Back-to-School Trends & Insights
As the second biggest retail holiday, back-to-school requires strategic planning from consumers, retailers, and advertisers. This year has brought changes in buying behavior, leading advertisers and retailers to adapt and evolve promotions to keep up with shifting...

Digital Remedy Attends GROW NY
In July 2022, Digital Remedy was a gold sponsor at GROW NY, a two-day event at the Knockdown Center in Queens, NY which offered growth-focused talks, panels, and workshops for DTC, ecommerce, and retail brands. At the event, our SVP of Sales, TJ Sullivan, sat down...

Launching Flip—Built Entirely on Google Cloud
Migration to Google Cloud Platform Digital Remedy first started using Google Cloud services in 2019, with the goal of improving efficiency by streamlining company processes and consolidating applications. Before migrating to Google Cloud, there were different...

Intro to Incrementality Series: Part III
Recap In Part 1 of our Intro to Incrementality series, we went through the basics of incrementality analysis. We talked about our two groups, test (or exposed) and control (or holdout), and how this type of analysis measures the lift caused by a specific variable of...

6 Questions Brands Should Ask When Evaluating Performance CTV Providers
A confluence of factors is driving a boom in the OTT/CTV advertising space. With more households watching more streaming content, advertisers have, of course, taken notice, increasingly shifting ad dollars toward OTT and CTV channels. In fact, CTV ad spending is...