
Why Marketers Should Diversify Digital Ad Spend
COVID-related stay-at-home orders and the shift to work from home have completely changed the way audiences consume media, and there’s no doubt things will continue to evolve as new variants, hotspots, and policies change. Ben Brenner, VP, Business Development &...

Digital Remedy and Cuebiq Partner To Provide OTT Attribution For The Retail World
In today’s fragmented media landscape, attribution is an increasingly valuable tool for advertisers. Recent growth in both consumption and investment in streaming video has prompted digital advertisers to focus on optimizing advertising efforts. Digital Remedy has...

Direct-to-Consumer (DTC) Marketing Insights Report 1H’22
Reaching nearly $20b in revenue worldwide this year, the direct-to-consumer (DTC) market is expected to continue growing, with no signs of slowing down. Driven by the surge in over-the-top (OTT) content consumption via streaming services in recent years, advertisers...

Jessica Cortapasso Promoted to SVP, People
Today, Digital Remedy announced that Jessica Cortapasso has been promoted to SVP, People. With more than fifteen years of experience in human capital management, Jessica joined Digital Remedy in 2013 while simultaneously acquiring her Masters's Degree in Human...

Back-To-School Lessons in Retail Marketing
Key Takeaways 1. Amazon will remain the dominant e-tailer in the ecommerce space by far— 41.4% of 2021 U.S. retail ecommerce sales. 2. There will be an increased focus on hybrid shopping experiences. Brick and mortar retailers are launching more digital...

Digital Remedy Named Crain’s Best Place to Work in 2021
Digital Remedy is thrilled to announce its recognition as one of Crain’s 2021 Best Places to Work in New York, ranking #54 this year. Through employee-sourced feedback, Digital Remedy has been recognized for its commitment to fostering and maintaining a healthy and...

The Evolving Threat of Ad Fraud in Digital Audio
Ad fraud is a low-risk, high-profit crime, which is what makes it so attractive to fraudsters. According to Juniper Research, global digital ad fraud will cost companies $100b by 2023. The latest target? Digital audio. Brittany Paril, Product Insights Marketing...

As Ad Fraud Invades Digital Audio: Here’s What You Need to Know
Digital ad fraud is a pervasive problem, and by 2022, it’s estimated that fraudsters will steal up to $87 billion a year from the industry. Having blazed through CTV/OTT, fraudsters have set their sights on digital audio as their latest conquest. David Zapletal, COO...

Five Things Every Marketer Should Know About Digital Audio Fraud
An Evolving Threat While digital ad fraud has been a relatively easy and lucrative business for scammers from a technical perspective, it has proven to be a financial disaster for advertisers, publishers, and ad platforms themselves. It’s a low-risk, high-profit...

Tony Pascal Promoted to SVP, Product & Technology
Today, Digital Remedy announced that Tony Pascal has been promoted to SVP, Product & Technology and will be joining the company's Leadership Team. With over two decades of experience in the design, product, and technology space, Tony joined Digital Remedy as a...

Top 4 Trends to Watch in OTT and CTV Attribution
Digital Remedy CEO & Founder, Mike Seiman, recently spoke with 60 Second Marketer on the attribution trends to watch out for in the OTT and CTV ad space. As we all know, OTT streaming video consumption has skyrocketed since the pandemic hit. With COVID-related...

The Impact of Apple’s Latest Privacy Changes on the Digital Ad Space
Welcome to Ad Tech's Privacy Era It’s the one word on every ad tech professional’s mind lately—privacy. Conceptually, the right to privacy embodies the belief that a person’s private information should be free from public scrutiny and that we have a right to be left...

David Zapletal Named Chief Operating Officer
Digital Remedy is excited to announce that David Zapletal has been named Chief Operating Officer. In this new role, Zapletal will realign and connect internal resources in order to steer the company's swift product innovation and execution to better serve client...

What To Consider Before Bringing Programmatic In-House
Mike Juhas, EVP of Client Services at Digital Remedy, recently spoke with Small Biz Daily to discuss the the things that small businesses should consider before bringing their programmatic buying in-house. With some brands and ad agencies considering bringing their...

Advertising in a Cookieless & Post-IDFA World
What's Going On? The past few years have been a roller coaster ride for digital advertisers driven by the industry’s increased focus on consumer data privacy. First, there was the introduction of consumer privacy regulations, including GDPR and CCPA. Then came...

Gayle Meyers Joins Digital Remedy Board of Directors
Today, Digital Remedy announced that Gayle Meyers will be joining its Board of Directors as a part of the company’s growth strategy for 2021 and beyond. Gayle Meyers is an entrepreneur, venture partner, investor, and operating resource in the digital media and...

Ad Tech Predictions for the B2B Marketplace
Ben Brenner, VP of Business Development and Strategy at Digital Remedy, was recently interviewed by MarTech Series on how ad tech and marketing trends will shift as we continue to head deeper into 2021. As we all know, advertising trends and investments in adtech took...

How Businesses Stay Relevant in the Face of Disruptive Technologies
Mike Seiman recently sat down with Authority Magazine to discuss the impact of disruptive technologies and offered some advice to businesses on how to pivot, remain nimble, and stay relevant even in the face of these the ever-changing digital landscape. In the world...

The Movement Toward Incrementality
Taking Campaign Measurement to the Next Level The digital ad space is growing more complex every day, fueled by advancements in technology, changes in consumer buying preferences, and shifts in media consumption. Digital marketers face growing pressure to identify the...

Flip is a Digiday Video & TV Awards Winner!
Flip, our OTT/CTV attribution platform has been recognized by the Digiday Video & TV Awards as the winner of “Best New TV/Streaming Ad Sales Program or Product” for 2021! You can check out the full announcement here. After an exciting launch at the start of 2020,...