
What To Consider Before Bringing Programmatic In-House
Mike Juhas, EVP of Client Services at Digital Remedy, recently spoke with Small Biz Daily to discuss the the things that small businesses should consider before bringing their programmatic buying in-house. With some brands and ad agencies considering bringing their...

Advertising in a Cookieless & Post-IDFA World
What's Going On? The past few years have been a roller coaster ride for digital advertisers driven by the industry’s increased focus on consumer data privacy. First, there was the introduction of consumer privacy regulations, including GDPR and CCPA. Then came...

Gayle Meyers Joins Digital Remedy Board of Directors
Today, Digital Remedy announced that Gayle Meyers will be joining its Board of Directors as a part of the company’s growth strategy for 2021 and beyond. Gayle Meyers is an entrepreneur, venture partner, investor, and operating resource in the digital media and...

Ad Tech Predictions for the B2B Marketplace
Ben Brenner, VP of Business Development and Strategy at Digital Remedy, was recently interviewed by MarTech Series on how ad tech and marketing trends will shift as we continue to head deeper into 2021. As we all know, advertising trends and investments in adtech took...

How Businesses Stay Relevant in the Face of Disruptive Technologies
Mike Seiman recently sat down with Authority Magazine to discuss the impact of disruptive technologies and offered some advice to businesses on how to pivot, remain nimble, and stay relevant even in the face of these the ever-changing digital landscape. In the world...

The Movement Toward Incrementality
Taking Campaign Measurement to the Next Level The digital ad space is growing more complex every day, fueled by advancements in technology, changes in consumer buying preferences, and shifts in media consumption. Digital marketers face growing pressure to identify the...

Flip is a Digiday Video & TV Awards Winner!
Flip, our OTT/CTV attribution platform has been recognized by the Digiday Video & TV Awards as the winner of “Best New TV/Streaming Ad Sales Program or Product” for 2021! You can check out the full announcement here. After an exciting launch at the start of 2020,...

Mike Juhas Talks March Madness Ad Trends
Mike Juhas, EVP of Client Services, sat down with Campaign Magazine last week to discuss how brands have pivoted their advertising strategies to embrace the comeback of the NCAA March Madness basketball tournament. After the tournament was canceled in 2020 due to the...

The Role of DTC in Retail’s Digital Acceleration
In recent years, market interest has gradually shifted towards direct-to-consumer (DTC) brands. Stay-at-home orders and declines in in-store shopping caused by the pandemic significantly accelerating these shifts. Operating relatively few retail stores and already...

The Evolution of Ad Measurement & Attribution
A World Beyond Cookies Addressable advertising, which relies on the ability to identify audiences in order to serve them the right message at the right time, is the default in the digital world. However, as the media landscape becomes increasingly privacy-focused,...

Mike Seiman Featured on Tech Talks Daily Podcast
Digital Remedy CEO & Founder, Mike Seiman, was recently invited onto The Tech Talks Daily podcast with Neil Hughes to talk about the startup story behind the organization, and you can now take a listen to the full episode via Apple Podcasts here. The conversation...

Flip is a Digiday Video & TV Awards Finalist!
We are so excited to announce that Flip has been selected as a finalist for the Digiday Video & TV Awards! The OTT attribution product has been shortlisted under the category of "Best New TV/Streaming Ad Sales Program or Product." Digital Remedy officially...

Mike Seiman’s 2021 Predictions Featured in Toolbox Marketing
After such an unpredictable and challenging year, determining the shifts in consumer behavior and technology can be difficult as we plan for the road ahead. Our CEO, Mike Seiman, recently spoke with Toolbox Marketing about a few lessons from 2020 that could shape how...

Digital Remedy Has Been Recognized by AdAge as a Best Place to Work!
Digital Remedy is kicking off 2021 by celebrating our place on AdAge's list of Best Places to Work! Coming in at #24, we are thrilled to be recognized by AdAge for the 4th consecutive year, alongside some amazing companies in the digital space. 2020 served as a huge...

Holiday Shopping Trends Advertisers Will See in the 2020 Season
From supply chains to in-store shopping, the 2020 holiday season is going to be drastically different compared to previous years. The holiday season is a critical period for many retailers and brands. Though online shopping has been growing for a while, it has been...
Digital Remedy is a Crain’s Best Place to Work!
Today, Crain’s New York Business announced its annual Best Places to Work in New York City rankings. This year’s honorees represent world-class organizations that are at the forefront of their respective fields, and for the 8th consecutive year, Digital Remedy made...

Evolving Data Privacy Practices in the Age of COVID-19
COVID-19 has put an increased focus on the data that advertisers collect and leverage to better reach their target audiences. Last week, our Director of Legal Affairs, Gracielle Cabungcal, was featured in Toolbox Marketing where she shared some tips on how ad tech...

Tiffany Coletti Kaiser Discusses The Role of CTV in Political Advertising in Adweek
As the election quickly approached, it became increasingly clear that political advertising as we knew it had changed once again. Campaigns were embracing connected TV more than ever before, but with it still serving as a relatively new medium, the category represents...

Digital Remedy is a Digiday Worklife Awards Finalist!
Digital Remedy has been selected as a finalist for the Digiday Worklife Awards under the category of "Most Dedicated to Employee Wellness." In a year that presented countless challenges for many industries, it forced organizations to rethink the way in which they...

2020 Trends: Holiday Shopping
What's Going On? Changing Shopping Behavior This year, amid a U.S. presidential election and global pandemic, we’re entering the most unusual holiday season any of us have experienced before. With the pandemic serving as an accelerant to online purchasing, and...