Today, Digital Remedy announced the appointments of former IAB CEO, CMO, and thought leader, Randall Rothenberg and Compulse Founder and Managing Director, Martin Kristiseter to its Board of Directors as part of its continued growth strategy.
Randall Rothenberg has been a prominent marketing, media, and advertising leader for 40 years. Most recently, he led the transformation of the IAB into one of the largest and most potent media and marketing trade bodies in the world, helping to develop technical standards, self-regulation, government regulation, market and consumer research, global digital content marketplaces, and professional development programs. Under his leadership, IAB opened the industry’s first major public policy office in Washington, D.C., launched the IAB Tech Lab to oversee digital marketing technical standards, started an industry-leading training program that has certified more than 14k digital media sales professionals, created the IAB Digital Newfronts and Podcast Upfronts, and published comprehensive research on brand disruption, the evolution of video, and the economic impact of the ad-supported Internet ecosystem.
Martin Kristiseter is an accomplished entrepreneur and digital executive with over 18 years of experience in digital media, ad technology, and programmatic solutions. He currently serves as the Managing Director of Compulse, a marketing technology and managed services company built for local media and agencies. Prior to Compulse, Krisitiseter launched the digital advertising business at Marketron that transformed a declining revenue management & radio traffic business (SaaS) into a growth company through Pitch — an omnichannel workflow, sales enablement, fulfillment, and reporting platform for media companies.
“Between Rothenberg’s proven track record of success and Kristiseter’s accomplished entrepreneurial expertise, I am confident they will bring fresh perspectives and valuable insights to help us navigate the ever-changing digital landscape. As a performance media partner for brands and agencies, we are committed to providing innovative solutions that drive business outcomes for our clients. I look forward to their guidance and contribution to the team, as we continue to build on our strengths and pursue our many opportunities for company growth.” – Mike Seiman, CEO & Chairman
You can check out the full press release here to learn more about the partnership. Be sure to follow Digital Remedy on LinkedIn for the latest company updates.