On June 14, 2018, Mike Zaneis, CEO of the Trustworthy Accountability Group (TAG), testified in a U.S. House of Representatives hearing before the Energy and Commerce Committee’s Subcommittee on Digital Commerce and Consumer Protection, providing insights into the digital economy and the progress made in combating industry challenges.
TAG is leading the fight against criminal activity in the digital advertising supply chain, an extremely important topic at Digital Remedy. “We are proud to be an early member of TAG and excited to see the adoption across the ecosystem,” said David Zapletal, Digital Remedy EVP Media Optimization and Chief Compliance Officer, adding, “this layer of accountability is exactly what we need in the digital advertising space.”
Zaneis’ testimony came shortly after the GDPR went into effect on May 25, 2018 in the EU. Our Director, Legal Affairs, Patrick Hogan, who immersed himself in the legislation, commented, “organizations like TAG make clear which companies are taking responsibility seriously with respect to both partners and consumers, and keep our industry ahead of the curve. Self-regulation is tremendously important in the age of multiple jurisdictions, like the EU, Vermont and California, passing new legislation to enhance data privacy and consumer protections.”
As always, Digital Remedy works towards solving the challenges of fraud, malware, piracy, and transparency by offering legitimate companies access to trusted players in the digital advertising ecosystem.
Read the “TAG CEO Mike Zaneis Testifies to Congress on Digital Advertising Ecosystem” here.