


Intro to Halo Effect Analysis
Through sophisticated measurement capabilities, marketers can now understand the CTV exposure-to-outcome impact of their ads. Given the significant investment in this media channel, attribution—the process of assigning credit for conversions to various marketing...
A Brand Advertiser’s Guide to Building an Effective Performance Strategy
With the lines between branding and performance marketing blurring, the days of archaic, one-size-fits-all ad campaigns are over. Creating an OTT/CTV performance campaign that works and works well relies on a number of things, but what trumps the list in 2023 may be...
CTV/OTT in 2023: The Top 4 Predictions You Need to Know
A movement of possibility for CTV/OTT advertisers is coming, and it’s hitting full force in 2023. Whether you’re just making the jump to CTV or looking to improve your overall campaign performance, a new year on the books marks new ways of winning over...
Key Trends That Will Shape The Ad Space in 2023
A Look Back The ad tech industry is an ever-changing, increasingly-competitive, fragmented space, full of acronyms, complex tools, ad networks, and lots of data. With the ever-changing nature of the industry, it’s important to remain one step ahead. 2022...
An Introduction to YouTube TV Advertising
Evolution of TV Consumption TV viewership has dramatically changed. With declining linear TV audiences, and an industry shifting its focus towards Over-The-Top (OTT) and Connected TV (CTV) streaming services, advertisers are reallocating budgets to dive into this...
A Digital Marketer’s Guide to Performance TV
The Balancing Act: Awareness vs. Performance Marketing Performance marketing has grown in popularity over the last decade, as marketing budgets have been slashed to maximize return on investment. While brand awareness is important, many marketers are focused on...
CTV will be the Savior for DTC Brands in 2023
As the marketplace becomes more saturated and competitive, direct-to-consumer (DTC) marketers are under an increased amount of pressure to prove the effectiveness of their campaigns – leaving them to explore new media channels to drive results for their brands and...
Digital Remedy Attends GROW NY
In July 2022, Digital Remedy was a gold sponsor at GROW NY, a two-day event at the Knockdown Center in Queens, NY which offered growth-focused talks, panels, and workshops for DTC, ecommerce, and retail brands. At the event, our SVP of Sales, TJ Sullivan, sat down...
Launching Flip—Built Entirely on Google Cloud
Migration to Google Cloud Platform Digital Remedy first started using Google Cloud services in 2019, with the goal of improving efficiency by streamlining company processes and consolidating applications. Before migrating to Google Cloud, there were different...
How AI is Improving the Digital Ad Experience for Consumers
Targeting technology in the digital ad space has evolved dramatically to provide more relevancy and better personalization, but it’s not without flaws. Oversaturation is still a problem and automation can sometimes over-optimize for a specific, perhaps unintended,...
Five Ways Digital Attribution Can Improve ROAS for CTV/OTT Advertising
The CTV/OTT space presents many advantages for B2B marketers, including clear targets, ideal buyer profiles, and precise targeting strategies. However, B2B marketers are feeling increased pressure to prove the value of CTV/OTT in reaching their target audience and...
How Small and Startup Brands Can Leverage OTT/CTV to Drive Sales
Search and social platforms, like Meta and Google, have set a high bar for campaign performance expectations. There are hundreds of emerging direct-to-consumer (DTC) brands in every product category, so how can smaller brands stand out? Many small and startup...
TJ Sullivan on Why Multi-Touch Attribution is Essential in CTV/OTT Advertising
As the consumer journey has grown increasingly complex, marketers have been forced to extend their reach over a diverse ecosystem of media. Considering that it takes an average of 56 touchpoints to drive a consumer to make a purchase, determining which of those...
Leveraging Oracle Moat’s Verification Technology To Combat Invalid Traffic and Ensure Campaign Success
The Growing Threat of IVT and Fight Against Ad Fraud As invalid traffic (IVT) and ad fraud increases in scope and sophistication, it has become increasingly difficult for advertisers and agencies to ensure that their ad dollars are being spent on their desired...