


The Convergence of Linear and Digital TV Advertising
Television has evolved into a multi-platform market consisting of linear and digital streaming and on-demand offerings across a fragmented media ecosystem. Consumers are now watching TV across more devices, apps, and publishers than ever before. As the way audiences...
The Undeniable Opportunity of Digital Audio Advertising
The Rise of Digital Audio Digital audio has become an influential part of the modern marketing mix—allowing advertisers to reinforce their brand’s personality and connect with valuable audiences when they’re not in front of the big screen. Combining the best of...
Webinar Recap: Leveraging Streaming Platform Advertising to Maximize Revenue
Digital Remedy recently partnered with SUBTA and Blue Apron to host a virtual webinar discussing the advantages of leveraging OTT advertising to reach and resonate with key consumers. Our own Ben Brenner, VP of Business Development & Strategy, and TJ Sullivan,...
5 Tips for Maximizing Your Performance CTV Strategy
With its precise targeting and direct attribution capabilities, OTT/CTV advertising has become a powerful new performance-based opportunity for marketers. As more and more brands have discovered the potential to effectively reach high-value audiences and measure...
Upcoming Webinar: Leveraging Streaming Platform Advertising to Maximize Revenue
2022 is officially here, and exploring new media channels is becoming increasingly important for direct-to-consumer (DTC) and subscription-based marketers looking to grow their customer base and boost sales in today’s increasingly competitive retail space. With many...
2022 Digital Advertising Predictions
Key Takeaways CTV/OTT Will Continue To Lead The Digital Ad Space As marketers continue to see diminishing returns on search and social, and a shifting privacy landscape within the duopoly (Facebook and Google) forces changes in media spend,...
5 Marketing Tactics to Improve Brand Performance
No business activity is worth executing if it’s unable to keep or maintain your stead in the marketplace. This notion is why branding is adamantly used in the business world. Its ability to frequently benefit organizations is why 57% of U.S. companies view...
Webinar Recap: To Last Touch & Beyond: Measuring Performance CTV
Digital Remedy recently hosted a Tech-Talk webinar “To Last Touch & Beyond: Measuring Performance CTV” through eMarketer, explaining why marketers should move beyond last-touch attribution methodology, focusing instead on more nuanced ways to drive...
To Last Touch & Beyond: Understanding Attribution Methodologies
The OTT/CTV Space is Booming The past few years have brought increased advancements and opportunities in the over-the-top (OTT) and connected TV (CTV) advertising space. As consumer viewing habits continue to shift away from cable and towards streaming services at...
The Movement Toward Incrementality
Taking Campaign Measurement to the Next Level The digital ad space is growing more complex every day, fueled by advancements in technology, changes in consumer buying preferences, and shifts in media consumption. Digital marketers face growing pressure to identify the...
Five Steps to Protect Your Brand Against CTV Ad Fraud
Fraudsters Will Always Follow the Money In the ad space, wherever money goes, the opportunity for fraud follows. The growth of streaming TV content among audiences and investment by advertisers in the media type has made connected TV (CTV) a prime target for...
Direct-to-Consumer (DTC) Marketing Insights Report 1H’22
Reaching nearly $20b in revenue worldwide this year, the direct-to-consumer (DTC) market is expected to continue growing, with no signs of slowing down. Driven by the surge in over-the-top (OTT) content consumption via streaming services in recent years, advertisers...
Back-To-School Lessons in Retail Marketing
Key Takeaways 1. Amazon will remain the dominant e-tailer in the ecommerce space by far— 41.4% of 2021 U.S. retail ecommerce sales. 2. There will be an increased focus on hybrid shopping experiences. Brick and mortar retailers are launching more digital...
Five Things Every Marketer Should Know About Digital Audio Fraud
An Evolving Threat While digital ad fraud has been a relatively easy and lucrative business for scammers from a technical perspective, it has proven to be a financial disaster for advertisers, publishers, and ad platforms themselves. It’s a low-risk, high-profit...