


The Evolution of Ad Measurement & Attribution
A World Beyond Cookies Addressable advertising, which relies on the ability to identify audiences in order to serve them the right message at the right time, is the default in the digital world. However, as the media landscape becomes increasingly privacy-focused,...
Five Steps to Protect Your Brand Against CTV Ad Fraud in 2021
Fraudsters Will Always Follow the Money In the ad space, wherever money goes, the opportunity for fraud follows. The growth of streaming TV content among audiences and investment by advertisers in the media type has made connected TV (CTV) a prime target for...
Holiday Shopping Trends Advertisers Will See in the 2020 Season
From supply chains to in-store shopping, the 2020 holiday season is going to be drastically different compared to previous years. The holiday season is a critical period for many retailers and brands. Though online shopping has been growing for a while, it has been...
Evolving Data Privacy Practices in the Age of COVID-19
COVID-19 has put an increased focus on the data that advertisers collect and leverage to better reach their target audiences. Last week, our Director of Legal Affairs, Gracielle Cabungcal, was featured in Toolbox Marketing where she shared some tips on how ad tech...
Tiffany Coletti Kaiser Discusses The Role of CTV in Political Advertising in Adweek
As the election quickly approached, it became increasingly clear that political advertising as we knew it had changed once again. Campaigns were embracing connected TV more than ever before, but with it still serving as a relatively new medium, the category represents...
Digital Remedy is a Digiday Worklife Awards Finalist!
Digital Remedy has been selected as a finalist for the Digiday Worklife Awards under the category of “Most Dedicated to Employee Wellness.” In a year that presented countless challenges for many industries, it forced organizations to rethink the way in...
2020 Trends: Holiday Shopping
What’s Going On? Changing Shopping Behavior This year, amid a U.S. presidential election and global pandemic, we’re entering the most unusual holiday season any of us have experienced before. With the pandemic serving as an accelerant to online purchasing, and...
Flip is a Digiday Technology Awards Finalist!
Digital Remedy is thrilled to be selected as a finalist for the Digiday Technology Awards! Flip, our OTT attribution platform has been shortlisted under the category of “Best Attribution Tool.” You can check out the full list of finalists here. In...
Digital Remedy Selected as a “Best Place to Work”
For the 8th consecutive year, Digital Remedy has been named one of the Best Places to Work in New York City by Crain’s New York Business! To be recognized alongside so many great leaders in the industry is always an exciting honor for our team. However, this...
Digital Remedy Gets the Gold!
Digital Remedy is thrilled to receive a Gold Stevie Award from the Stevie Awards for Women in Business in recognition of our Achievement in Promoting Work-life Balance. Digital Remedy has worked to keep ourselves, and our clients, at the forefront of technology for...
2020 Trends: The Future of Automation in the Ad Space
What’s Going On? Many predicted the year 2020 would bring flying cars in a Jetsons-esque society. While some predictions proved to be slightly outlandish, we’ve definitely come a long way in the technology realm. Robots have taken on many unique shapes and sizes...
Digital Remedy Launches AdReady+
The future of digital is here. Today, Digital Remedy announced the launch of AdReady+, an industry-changing self-service platform designed to support independent agency success in navigating digital advertising management, from campaign planning, RFPs, media...
2020 Trends: COVID-19 Impact on Traditional Media Cycle
What’s Going On? Most of us would never have thought that the Twilight Zone could seem so relatable. Until this year. The year 2020 will go down in history for a number of reasons. The coronavirus pandemic is affecting more than just the health of people across the...
2020 Trends: COVID Impact on Time Spent With Media
What’s Going On? As the world continues to experience the unprecedented micro- and macro-effects of the coronavirus outbreak, advertisers are hard at work reevaluating marketing strategies given the rapid shift that has occurred in the daily lives of consumers...