by Kiersten Toye | May 22, 2019 | Industry Insights
No business activity is worth executing if it’s unable to keep or maintain your stead in the marketplace. This notion is why branding is adamantly used in the business world. Its ability to frequently benefit organizations is why 57% of U.S. companies view...
by Kiersten Toye | May 8, 2019 | Industry Insights
Digital media history has been made! U.S. internet advertising revenue totaled $107.5b for the full year of 2018. This result officially marks the first time a full year revenue earned over $100b, according to the 2018 IAB/PwC Internet Advertising Revenue Report....
by Katie Bagley | May 6, 2019 | Industry Insights
No one understands your customers, products, and services better than you do, and with the rise of programmatic advertising, a growing demand for transparency and control over data has become a very real concern. In response, the idea of taking programmatic “in-house”...
by Michael Juhas | Feb 11, 2019 | Industry Insights
The start of a new year is always a good time for reflection. Looking back, the advertising industry kicked off 2018 with a lot of predictions, and though they may not have turned out as planned, they did open the door for new opportunities in 2019. Last year, the...
by David Zapletal | Jan 15, 2019 | Industry Insights
Protecting user data is likely the toughest responsibility for brands large and small. A constant battle between user privacy and corporate success. It’s sometimes difficult to see where the lines are drawn, yet it’s important that those in charge of customer data...
by Katie Bagley | Sep 14, 2018 | Industry Insights
Anthony Coleman, our very own Senior Director of Search and Social, recently sat down with Ariella Brown over at DMN to discuss CTR, and revealed some of the best and worst metrics to use in tracking ad performance, while also analyzing how it relates back to your...
