Zap Bites 004: Buyer Discretion Is Advised

Zap Bites 004: Buyer Discretion Is Advised

Whenever an opportunity arises, you can be sure that someone is maximizing it for their own benefit. The media landscape is no exception. Recently the desire to maximize profit while sacrificing quality has manifested itself in the CTV/OTT landscape. Due to the...
Zap Bites 003: Chinese Menu

Zap Bites 003: Chinese Menu

The other day, I was browsing two local newspaper sites in my city, theadvocate.com and nola.com. Out of curiosity I looked at their ads.txt files. WOW what a difference! Let’s take a quick look and try to understand the disparity. Theadvocate.com’s ads.txt reads like...
Zap Bites 002: Ads.txt + Cease & Desist Coming?

Zap Bites 002: Ads.txt + Cease & Desist Coming?

We recently started to serve a campaign on a very small whitelist for a client across multiple DSPs—at Digital Remedy we use a media-agnostic strategy to exceed digital and performance goals by using industry leading media sources in conjunction with our proprietary...