Digital Remedy today announced that media sales veteran, TJ Sullivan has joined the company in the newly created role of EVP of Sales. “As the company continues to grow and evolve, we recognized the need to streamline our sales initiatives under one, seasoned leader,” said Tiffany Coletti Kaiser, EVP Marketing and Client Services.
Sullivan brings 20 years of integrated media sales experience to Digital Remedy. The company is looking forward to his strategic sales approach, ability to identify and develop new business partnerships, and proven track record managing and increasing revenue. TJ has held leadership positions with iHeart Media, Reelcontent (formerly Cinema6), AdoTube, and OpenSlate—a company which he co-founded, VEOH Networks, and CBS Interactive.
The hiring of Sullivan comes after some strategic additions to the Digital Remedy team. In April, the company acquired the video crowdsourcing platform CrowdHere, followed by the appointment of two media industry veterans to the Board of Directors: Keith “Kappy” Kaplan who lends his vast experience creating innovative solutions to marketing challenges, and Donna Speciale, who not only wields major industry credibility, but adds a unique perspective due to her expertise in off- and online media, strategy, and investment.
Read the press release (link to the press release)