Digital Remedy today announced the addition of media veteran and advertising industry trailblazer, Donna Speciale, President of Ad Sales at Turner, to the Board of Directors. It’s a powerful move as Digital Remedy continues to strengthen the company’s executive team and board. Not only does Speciale wield major industry credibility, she adds a unique perspective to the board—traditionally from ad tech and media operations backgrounds—due to her expertise in off- and online media, strategy, and investment.

Speciale is a leader and futurist, transforming the use of advanced data and premium content to optimize user experience and drive ROI. “Donna is widely recognized as one of the best industry strategists, having foreseen how TV should be folded into the video category,” said Mike Seiman, Chairman and CEO of Digital Remedy. “Such prescience will enable us to smoothly navigate the coming convergence of digital content, film, video, and social for the benefit of our clients.”

Digital Remedy is looking forward to leveraging her knowledge, experience, and vision. At Turner she is a leading voice in the expansion of audience targeting, and has been instrumental in the groundbreaking launch of OpenAP, a platform that powers audience-based buying. Speciale’s background includes two decades on the agency-side, most recently as president of investment, activation, and agency operations at MediaVest Worldwide, overseeing multi-channel media and investments for major clients such as Kraft, Walmart, P&G, and The Coca-Cola Company.

Well-known for driving innovation in the marketplace and the recipient of numerous industry recognitions, Speciale is an awesome addition to the company, and we look forward to having her be part of the leadership team. Likewise, Speciale has said, “Digital Remedy has been at the forefront of new media ad advancements since digital’s early days, and I’m pleased to join their Board of Directors.”

Speciale joins Mike Seiman; Nick Pahade, Digital Remedy COO and President (and former CEO of the recently acquired CrowdHere); Bob Hussey, CEO of Goppi USA; Matthew Fanelli, SVP, MNI Targeted Media; Keith Kaplan, former Global President of Monetization for King Entertainment; and, David Zapletal, EVP of Media Operations at Digital Remedy.

IP Zone: Leverage the relationship between users and the location of their IP addresses in a cookie-free, safe and scalable way.

Behavioral: Combine first party with network analytics and enormous scale to define custom audience channels that are optimized to sites with high brand engagement.

Demographic: Reach the right audience based on demographic characteristics such as age, gender and income.

Mobile Device: Target users by mobile device type (Smartphone, tablet, etc.), carrier and operating system.

Geo-Location: Target your audience residential cluster, proximity to retail locations, campaign level DMAs and more.

Contextual: Place a relevant ad in front of a user who is reading content that contains specific terms.

Buying Power and Quality

Let’s be honest. Your ad ops are limited by your access to only a handful of channels and DSPs. You want more reach and better prices, but don’t want to sacrifice quality in order to achieve those goals. Digital Remedy has access to a vast multitude of channels based on relationships we’ve cultivated over nearly 20 years in business. That means we get the best prices, have personal relationships, and don’t get sent to voicemail when we call.

It also means that we can execute omni-channel ad ops for better prices than an internal team, while ensuring the quality is up to industry standards. On top of access to all sorts of specific audiences we’re able to to leverage first- and third-party data across all your campaigns and pivot across platforms based on results. Any campaign, any budget, any platform, any audience. Digital Remedy backed by AdReady is restriction free ad ops….and what could be better than that?

Resources, Time, and Overhead

When was the last time you enjoyed balancing budgets, reading resumes, dealing with aggressive sales teams, or wasting years of time for small gains in performance. By partnering with Digital Remedy you get the full support of $30m in OPEX including marketing teams, sales teams, and a dedicated 24/7 ad operations team. No hiring new employees for media optimization, business development, or account management. No months of training and on-boarding. No long meetings crafting sales materials. Just your team focused on making deals, and our teams and tech focused on supporting and executing those deals in a tech-enabled, digital ecosystem designed to get the most out of any KPI.

Reporting and Support

How nice would it be to have all of your data and insights in one location. We don’t mean an excel sheet sent out once a week with complicated charts, or an XML file with pages and pages and pages of tables (what is this, 2003?). We mean a fully customizable dashboard reporting in real time, or as real time as possible. You get to decide the how, what, and when of the reporting you’re seeing. And that’s ALL of the how, what, and when’s. If you want to see breakouts of all of the individual campaigns in your system, done. If you want broad scope comparisons of all of the campaigns in the last year, done. If you want to see CTR’s for specific audiences and compare them to CPM for your best performing advertiser but limit the scope to campaigns greater than 30k, done. All of this is at your fingertips with the AdReady Dashboard, all in one place.

Jessica Cortapasso

With more than a decade of experience in human capital management, Jessica Cortapasso serves as VP of Human Resources at Digital Remedy. After graduating from Muhlenberg College, she quickly recognized her passion for people and entered the workforce in Human Resources where she gained expertise in employee relations, designing strategic benefit plans, and the development, implementation, and curation of corporate engagement initiatives for big-name brands and small companies alike. Becoming a member of the Digital Remedy family in 2013 while simultaneously acquiring her Masters Degree in Human Resources Management and Development from New York University, Jessica has steered company culture through significant events ranging from acquisitions and a rebranding, to the development and application of our Core Values that shape our daily business practices. Cortapasso resides in Brooklyn, plays competitive volleyball, and loves spending time with her nieces.