COVID-19 has put an increased focus on the data that advertisers collect and leverage to better reach their target audiences. Last week, our Director of Legal Affairs, Gracielle Cabungcal, was featured in Toolbox Marketing where she shared some tips on how ad tech companies can best optimize their data privacy practices during this uncertain time.
With GDPR going into full effect, and CCPA looming over the ad tech industry this year, data privacy has already kept advertisers up at night. And with the added challenges brought on by the COVID-19 pandemic, new data collection techniques and practices have come to the forefront, launching a new level of concerns and changes the industry must now face in its approach to data privacy and compliance. Gracielle lends her expertise to help marketers remain vigilant and get themselves ahead of the curve for any additional obstacles that 2020 may throw their way.