Digital Remedy is excited to announce that we have been recognized as a finalist for this year’s Digiday Media Awards! Flip, our OTT attribution platform has been shortlisted for the category of “Best Digital Product Innovation.” You can check out the full list of nominees here.
Flip was developed as a revolutionary OTT advertising solution that delivers bottom-funnel results, attribution, and ROAS tracking for marketers. With Flip, brands can customize OTT campaigns to target specific audiences by date, streaming platform, device, demographic, geo-location, time-of-day, behavior, gender, income, and more. Flip also allows clients to make mid-flight optimizations against the devices and publishers that are performing the best against their specific campaign KPI’s, and leverage their Flip campaign performance insights to improve their linear strategies by identifying informative attributes of their target audience.
With the launch of Flip, Digital Remedy has driven over $2.5m in new revenue for clients across industries. From direct-to-consumer and e-commerce brands, to insurance providers and quick-service restaurants, Flip provides advertisers a new way to implement strategies and measure success in the OTT advertising space. We are extremely proud of our Flip product, and the incredible team of Remediers that worked so hard to build it.
Big thanks to Digiday for the recognition! To see the final results, be sure to tune into Digiday’s live stream on June 25th at 2:30pm EST. And if you want to stay updated on all things Digital Remedy, follow us over on Twitter, LinkedIn, and Instagram.