We are so excited to announce that Flip has been selected as a finalist for the Digiday Video & TV Awards! The OTT attribution product has been shortlisted under the category of “Best New TV/Streaming Ad Sales Program or Product.”
Digital Remedy officially launched Flip onto the market at the start of 2020, following a rapidly successful test phase at the end of 2019. During a time where viewers were staying at home, and all eyes were on OTT, Flip grew into a revolutionary solution for advertisers who were looking to take advantage of the OTT space, and accurately measure their campaigns past the standard metrics of viewability and delivery.
Flip provides full attribution and ROI capabilities to marketers, allowing them to customize OTT campaigns to target specific audiences and measure performance based on date, streaming platform, device, demographic, geo-location, time-of-day, behavior, gender, income, and more. Flip also allows clients to make mid-flight optimizations against the devices and publishers that are performing the best against their specific campaign KPI’s, and leverage their performance insights to improve their linear strategies.
Flip has previously been recognized by the Digiday Media Awards, the Digiday Technology Awards, and the Drum Digital Advertising Awards as a leading product innovation and attribution solution for advertisers in 2020. We are extremely grateful to be shortlisted once again alongside some long-standing leaders in the industry.
Digiday will be virtually announcing the Video & TV Award winners on Thursday, March 25th. Stay tuned for more details, and follow us over on Twitter, LinkedIn, and Instagram to stay updated on all things Digital Remedy.