Flip, our OTT/CTV attribution platform has been recognized by the Digiday Video & TV Awards as the winner of “Best New TV/Streaming Ad Sales Program or Product” for 2021! You can check out the full announcement here.
After an exciting launch at the start of 2020, Flip has grown exponentially during its first year on the market. As more eyes turned to streaming throughout the COVID-19 pandemic, advertisers looked to tap into the OTT/CTV market, many for the very first time. Flip continues to serve as a revolutionary solution for advertisers who want to look past video completion rates, and connect audience views to physical actions and conversions.
“If a central challenge for OTT and CTV advertisers is attribution–how to measure it, how to adjust for it and how to capitalize on it–the feature set in Flip is a huge win for brands.” – Digiday Video & TV Awards
Throughout 2020, Flip has been recognized by the Digiday Media Awards, the Digiday Technology Awards, and the Drum Digital Advertising Awards as a leading product innovation and attribution solution for advertisers. We are extremely grateful to be selected by Digiday alongside so many great names in the ad tech space.