After an exciting launch at the start of 2020, Flip has grown exponentially during its first year on the market. As more eyes turned to streaming throughout the COVID-19 pandemic, advertisers looked to tap into the OTT/CTV market, many for the very first time. Flip continues to serve as a revolutionary solution for advertisers who want to look past video completion rates, and connect audience views to physical actions and conversions.
“If a central challenge for OTT and CTV advertisers is attribution–how to measure it, how to adjust for it and how to capitalize on it–the feature set in Flip is a huge win for brands.” – Digiday Video & TV Awards
Throughout 2020, Flip has been recognized by the Digiday Media Awards, the Digiday Technology Awards, and the Drum Digital Advertising Awards as a leading product innovation and attribution solution for advertisers. We are extremely grateful to be selected by Digiday alongside so many great names in the ad tech space.