Gayle Meyers is an entrepreneur, venture partner, investor, and operating resource in the digital media and marketing industry, with over two decades of executive leadership experience. After launching a management consulting firm, Growthing which is focused on optimizing growth strategies for executive leaders and their organizations, Meyers has frequently been tapped for high-profile consulting and advisory positions to help marketing technology companies enhance their in-market presence.
“Gayle is widely recognized as a leading strategist with years of expertise in the ad tech space,” said Mike Seiman, Chairman and CEO of Digital Remedy. “Her career in discovering and integrating game-changing technologies in the marketing industry will serve as an invaluable resource as we continue to enhance our product suite in the months ahead.”
Despite the COVID-19 pandemic, 2020 marked a notable year of growth for Digital Remedy, which celebrated 20 years of business. An unprecedented milestone in an industry where providers and platforms come and go quickly, last year brought with it strong momentum, new leadership, and the launch of two revolutionary products onto the market:
- Flip – An award-winning OTT platform that delivers full-funnel attribution by connecting ad views to measurable results. The comprehensive platform allows advertisers to customize OTT campaigns to strategically target specific audiences. Flip was recently recognized by the Digiday Video & TV Awards as the “Best New TV/Streaming Ad Sales Program or Product.”
- AdReady+ – A full-service, interactive media planning tool designed to seamlessly move campaigns from start to finish. The intelligent software allows users to create complex media plans across platforms by manually inputting specifications, or selecting personalized recommendations based on their unique goals and budget.