“We cannot continue to prop up a digital supply chain … which at times is little better than a swamp in terms of its transparency,” said Keith Weed, Chief Marketing and Communications Officer, Unilever, today at the IAB Annual Leadership Meeting where he delivered the Keynote. Weed’s remarks come one year after Mark Pritchard, Chief Brand Officer of rival P&G called digital a “crappy media supply chain” at the same event with a plead for transparency.

Weed, much like Pritchard, is making demands with consequences. Time will tell if Unilever will follow P&G’s lead by pulling money from digital in service of the quest for Transparency.

The digital ecosystem’s being renamed a swamp is not new news to those in the industry of “digital.” Media agency boss Scott Hagedorn, CEO Hearts & Science, noted at the 4As Data Summit that 19% of all retargeted campaigns measured are found to be bot driven, and then referred to the ecosystem as “the swamp.”

“Many have said this industry is ripe for consolidation at this point because of the myriad of offerings that are being created to build value for brands. However, I believe that this industry is ripe for disruption,” Mike Seiman, CEO and Founder, Digital Remedy said in response to Weed’s comments. He adds, “Which is why we have been focused for the last 17 years on building a transparent, consistent platform for brands and agencies alike, to easily take advantage of the technology that makes a difference in the digital supply chain.

Seiman added, “We welcome the substantial growth in partnerships as the industry continues to understand the sophisticated digital market in the same manner in which Weed displayed today.”

Press worthy is the threat of lost budgets. But it can miss the larger picture of what the industry has accomplished in the last three years to solve for this swamp. As the IAB ALM unfolds this week, we are excited to hear what the industry collective is teeing in support of further de-swamp-ifying. In the meantime, Digital Remedy counts brand safety, transparency, and accountability as one of its top priorities. Check out Digital Remedy’s Compliancy Statement (here).

IP Zone: Leverage the relationship between users and the location of their IP addresses in a cookie-free, safe and scalable way.

Behavioral: Combine first party with network analytics and enormous scale to define custom audience channels that are optimized to sites with high brand engagement.

Demographic: Reach the right audience based on demographic characteristics such as age, gender and income.

Mobile Device: Target users by mobile device type (Smartphone, tablet, etc.), carrier and operating system.

Geo-Location: Target your audience residential cluster, proximity to retail locations, campaign level DMAs and more.

Contextual: Place a relevant ad in front of a user who is reading content that contains specific terms.

Buying Power and Quality

Let’s be honest. Your ad ops are limited by your access to only a handful of channels and DSPs. You want more reach and better prices, but don’t want to sacrifice quality in order to achieve those goals. Digital Remedy has access to a vast multitude of channels based on relationships we’ve cultivated over nearly 20 years in business. That means we get the best prices, have personal relationships, and don’t get sent to voicemail when we call.

It also means that we can execute omni-channel ad ops for better prices than an internal team, while ensuring the quality is up to industry standards. On top of access to all sorts of specific audiences we’re able to to leverage first- and third-party data across all your campaigns and pivot across platforms based on results. Any campaign, any budget, any platform, any audience. Digital Remedy backed by AdReady is restriction free ad ops….and what could be better than that?

Resources, Time, and Overhead

When was the last time you enjoyed balancing budgets, reading resumes, dealing with aggressive sales teams, or wasting years of time for small gains in performance. By partnering with Digital Remedy you get the full support of $30m in OPEX including marketing teams, sales teams, and a dedicated 24/7 ad operations team. No hiring new employees for media optimization, business development, or account management. No months of training and on-boarding. No long meetings crafting sales materials. Just your team focused on making deals, and our teams and tech focused on supporting and executing those deals in a tech-enabled, digital ecosystem designed to get the most out of any KPI.

Reporting and Support

How nice would it be to have all of your data and insights in one location. We don’t mean an excel sheet sent out once a week with complicated charts, or an XML file with pages and pages and pages of tables (what is this, 2003?). We mean a fully customizable dashboard reporting in real time, or as real time as possible. You get to decide the how, what, and when of the reporting you’re seeing. And that’s ALL of the how, what, and when’s. If you want to see breakouts of all of the individual campaigns in your system, done. If you want broad scope comparisons of all of the campaigns in the last year, done. If you want to see CTR’s for specific audiences and compare them to CPM for your best performing advertiser but limit the scope to campaigns greater than 30k, done. All of this is at your fingertips with the AdReady Dashboard, all in one place.

Jessica Cortapasso

With more than a decade of experience in human capital management, Jessica Cortapasso serves as VP of Human Resources at Digital Remedy. After graduating from Muhlenberg College, she quickly recognized her passion for people and entered the workforce in Human Resources where she gained expertise in employee relations, designing strategic benefit plans, and the development, implementation, and curation of corporate engagement initiatives for big-name brands and small companies alike. Becoming a member of the Digital Remedy family in 2013 while simultaneously acquiring her Masters Degree in Human Resources Management and Development from New York University, Jessica has steered company culture through significant events ranging from acquisitions and a rebranding, to the development and application of our Core Values that shape our daily business practices. Cortapasso resides in Brooklyn, plays competitive volleyball, and loves spending time with her nieces.

2020 Industry Trends Newsletter

2020 Industry Trends Newsletter

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