Digital Remedy is excited to announce the launch of Flip, the first OTT advertising platform that delivers full-funnel results, attribution, and Return on Advertising Spend (ROAS) tracking for marketers.
With the boom in OTT adoption, Flip is a must-have tool to successfully track and measure your campaign effectiveness. Using our AdReady system, Flip will tie CTV ad impressions to app installs, cart amounts, site visits, and even in-store visits to help marketers, agencies, and ad buyers easily connect digital impressions to physical actions, and see which campaigns are working and which ones need to pivot.
Flip is the latest part of the full OTT offering from Digital Remedy, which helps digital ad buyers optimize targeting, tracking, and campaign management across multiple platforms and devices. Get to know more about your new best friend in our full release here.