Mike Juhas, EVP of Client Services, sat down with Campaign Magazine last week to discuss how brands have pivoted their advertising strategies to embrace the comeback of the NCAA March Madness basketball tournament.
After the tournament was canceled in 2020 due to the COVID-19 pandemic, the teams returned to the courts this year, and advertisers revisited their campaign strategies to try and reach the millions of viewers tuning in.
“The top-tier advertisers are always utilizing March Madness, and now medium-sized, smaller advertisers are getting involved on the online side. The linear point of entry is so high, and inventory is so limited. Digital expands that a lot.” – Mike Juhas, EVP of Client Services, Digital Remedy
Multiple platform options, including OTT and CTV, are appealing for advertisers of all sizes this year. Although March Madness hit a bump in the road last year, the increase in streaming will continue to make the tournament attractive to more advertisers moving forward. To hear more from Mike Juhas, you can read the full article here.
Learn more about our OTT capabilities by checking out Flip, our award-winning OTT attribution platform. And be sure to follow along with us on Twitter, LinkedIn, and Instagram for more Digital Remedy updates.