After such an unpredictable and challenging year, determining the shifts in consumer behavior and technology can be difficult as we plan for the road ahead. Our CEO, Mike Seiman, recently spoke with Toolbox Marketing about a few lessons from 2020 that could shape how the ad tech industry conducts business in 2021, you can read the full piece here, or take a look at some key takeaways below:
- Agile Is the New Black – As industry benchmarks and metrics change unexpectedly, advertisers need the resources and access to keep pace in the crowded, competitive landscape. In 2021, investing in technology that allows advertisers to shift spending and pivot tactics on the fly will become critical for delivering brand messaging to the right audience over the right platform.
- Play It Safe With Data – While having a wealth of consumer data at your fingertips might be a good advantage, advertisers must use it wisely. The amount of data does not make campaigns more successful; how it is applied does.
- Integrated Opportunities – The shifts in technology and consumer preferences we are experiencing—and desperately trying to keep up with—will open doors for advertising as we have never imagined.
- Be Ready for Anything – Having the team, tools, and technology at your disposal to make quick pivots and adjustments on the fly will be critical for success in the coming year.