New York, NY, April 20, 2017 – Digital Remedy and Hofstra University hosted their fifth annual Venture Challenge Series – an entrepreneurial competition that challenges students to build successful business plans while pursuing their degrees.

The final round concluded on Tuesday, with the top prize going to CountryBox, a “care package” program designed for expats who are currently living abroad. The winning group of undergraduate students, Henry Crayton, Rory Murphy, and Lerthon Theuma were awarded $20,000 after presenting their business plans to a panel of entrepreneurs and esteemed university staff including Digital Remedy CEO and Hofstra alum, Mike Seiman, as well as vice dean of Hofstra’s Frank G. Zarb School of Business, Janet Lenaghan.

The competition consisted of three rounds, beginning with a daylong “boot camp” back in March that the original 86 applicants were all invited to. Semi-finals rounded out the top 10 competitors who then presented their pitches, executive summaries, and commercialization plans Tuesday evening in the final stage of the contest held at Hofstra’s Lawrence Herbert School of Communication.

Some other notable entries were LegalSoft Inc. – the second place winners who received $12,500 after Louis DeVito, Jacob Hochendoner and Adam Hussain presented their cloud-based software that specifically serves elder law attorneys. As well as third place winner, Farhanna Zainhul, who won $7,500 for her proposal of Bling Box, a box of different jewelry items that would be delivered to monthly subscribers.

Digital Remedy continues to proudly sponsor this annual event in the hopes of encouraging more student entrepreneurs and providing them with valuable mentorship to help make their businesses succeed.

To watch Mike Seiman’s speech from Tuesday’s event, please visit: https://www.youtube.com/watch?v=FEiwvwcPXSk&feature=youtu.be

Take a look back at the Hofstra-Digital Remedy Venture Challenge Series from 2016.

IP Zone: Leverage the relationship between users and the location of their IP addresses in a cookie-free, safe and scalable way.

Behavioral: Combine first party with network analytics and enormous scale to define custom audience channels that are optimized to sites with high brand engagement.

Demographic: Reach the right audience based on demographic characteristics such as age, gender and income.

Mobile Device: Target users by mobile device type (Smartphone, tablet, etc.), carrier and operating system.

Geo-Location: Target your audience residential cluster, proximity to retail locations, campaign level DMAs and more.

Contextual: Place a relevant ad in front of a user who is reading content that contains specific terms.

Buying Power and Quality

Let’s be honest. Your ad ops are limited by your access to only a handful of channels and DSPs. You want more reach and better prices, but don’t want to sacrifice quality in order to achieve those goals. Digital Remedy has access to a vast multitude of channels based on relationships we’ve cultivated over nearly 20 years in business. That means we get the best prices, have personal relationships, and don’t get sent to voicemail when we call.

It also means that we can execute omni-channel ad ops for better prices than an internal team, while ensuring the quality is up to industry standards. On top of access to all sorts of specific audiences we’re able to to leverage first- and third-party data across all your campaigns and pivot across platforms based on results. Any campaign, any budget, any platform, any audience. Digital Remedy backed by AdReady is restriction free ad ops….and what could be better than that?

Resources, Time, and Overhead

When was the last time you enjoyed balancing budgets, reading resumes, dealing with aggressive sales teams, or wasting years of time for small gains in performance. By partnering with Digital Remedy you get the full support of $30m in OPEX including marketing teams, sales teams, and a dedicated 24/7 ad operations team. No hiring new employees for media optimization, business development, or account management. No months of training and on-boarding. No long meetings crafting sales materials. Just your team focused on making deals, and our teams and tech focused on supporting and executing those deals in a tech-enabled, digital ecosystem designed to get the most out of any KPI.

Reporting and Support

How nice would it be to have all of your data and insights in one location. We don’t mean an excel sheet sent out once a week with complicated charts, or an XML file with pages and pages and pages of tables (what is this, 2003?). We mean a fully customizable dashboard reporting in real time, or as real time as possible. You get to decide the how, what, and when of the reporting you’re seeing. And that’s ALL of the how, what, and when’s. If you want to see breakouts of all of the individual campaigns in your system, done. If you want broad scope comparisons of all of the campaigns in the last year, done. If you want to see CTR’s for specific audiences and compare them to CPM for your best performing advertiser but limit the scope to campaigns greater than 30k, done. All of this is at your fingertips with the AdReady Dashboard, all in one place.

Jessica Cortapasso

With more than a decade of experience in human capital management, Jessica Cortapasso serves as VP of Human Resources at Digital Remedy. After graduating from Muhlenberg College, she quickly recognized her passion for people and entered the workforce in Human Resources where she gained expertise in employee relations, designing strategic benefit plans, and the development, implementation, and curation of corporate engagement initiatives for big-name brands and small companies alike. Becoming a member of the Digital Remedy family in 2013 while simultaneously acquiring her Masters Degree in Human Resources Management and Development from New York University, Jessica has steered company culture through significant events ranging from acquisitions and a rebranding, to the development and application of our Core Values that shape our daily business practices. Cortapasso resides in Brooklyn, plays competitive volleyball, and loves spending time with her nieces.