Premium OTT streaming services present an ad format that is, for all intents and purposes, a commercial. There’s only two ways someone couldn’t complete the video – turn off their TV or change the channel. It’s a metric with little variance and less relevance, yet VCR remains the status quo KPI for OTT ad performance.

We didn’t like the status quo, so we decided to change it. Ultimately, your brand wants to know if your creative is driving sales, or if one publisher is driving more leads than another. But why should you stop there? It’s one thing to know what works, it’s another thing entirely to put that data to work immediately. So we connected our attribution portal to our optimization engine. Our algorithm optimizes your CTV campaign, in real time, toward the publishers, creatives, geos, audiences, and dayparts that actually drive actions, not just views.