The submissions are in, and Digital Remedy is proud to announce that our panels are contenders for SXSW 2018.

PanelPicker was developed by SXSW to encourage the community surrounding the annual conference to enter their own panel proposals and help shape the programming that they would be interested in seeing in Austin next year.

Now it is up to you to select your favorites. From now until Friday, August 25th, you can vote for Digital Remedy to help us make the final selection for the 2018 lineup.

On the Heels of AdTech

Female leaders in the AdTech space will come together to discuss how the evolving industry has created new opportunities for influential women. Fox’s Joe Marchese will moderate the discussion, and will be joined by Digital Remedy’s Tiffany Coletti Kaiser to cover an number of engaging topics.

We will discuss:
• How the gender radio in the AdTech space has been shifting in recent years, and how we predict it evolving in the future.
• If women are to thank for companies becoming less “business focused” and more “tech focused.”
• What challenges women have faced while growing their careers, and their families, in a growing industry.
• And much more!

The Integration Game

In a crowded tech space where there are new providers every day, customers are looking for a single yet innovative source of access regardless of the vertical or operations. We will take a deeper dive into how integrations are at the center of digital consolidation, the benefits of standardizing operations, and what optimization really looks like with over 50+ integrations.

We will discuss:
• How integrations are the center of digital consolidation.
• What optimization really looks like with 50+ integrations.
• How do companies ensure brand safety and security?

Sustainable Communities: Growing and Maintaining a Digital Audience

Learn about what goes into a social influencer’s decision to monetize their audience without disrupting their organic following. What exactly does an influencer’s audience mean to them? Join Wacka Flocka Flame, and the team from Get Engaged as we explore the decisions an influencer makes as they work to build, grow, and maintain an online community in a congested ad space while maintaining their niche audience.

We will discuss:
• How influencers curate their content and promotional opportunities so that they align with their personal brand, and the interests of their audience.
• What features do influencers feel social media platforms still need to improve upon?
• Whether or not influencers have ever received backlash from their audience as they work to grow their following. And if so, how have they reacted or adjusted their practices?

We are incredibly excited about this opportunity, and hope to engage in some thoughtful discussion at the conference next year. So vote for Digital Remedy to bring us one step closer to SXSW 2018, and follow us on Twitter for more updates.

IP Zone: Leverage the relationship between users and the location of their IP addresses in a cookie-free, safe and scalable way.

Behavioral: Combine first party with network analytics and enormous scale to define custom audience channels that are optimized to sites with high brand engagement.

Demographic: Reach the right audience based on demographic characteristics such as age, gender and income.

Mobile Device: Target users by mobile device type (Smartphone, tablet, etc.), carrier and operating system.

Geo-Location: Target your audience residential cluster, proximity to retail locations, campaign level DMAs and more.

Contextual: Place a relevant ad in front of a user who is reading content that contains specific terms.

Buying Power and Quality

Let’s be honest. Your ad ops are limited by your access to only a handful of channels and DSPs. You want more reach and better prices, but don’t want to sacrifice quality in order to achieve those goals. Digital Remedy has access to a vast multitude of channels based on relationships we’ve cultivated over nearly 20 years in business. That means we get the best prices, have personal relationships, and don’t get sent to voicemail when we call.

It also means that we can execute omni-channel ad ops for better prices than an internal team, while ensuring the quality is up to industry standards. On top of access to all sorts of specific audiences we’re able to to leverage first- and third-party data across all your campaigns and pivot across platforms based on results. Any campaign, any budget, any platform, any audience. Digital Remedy backed by AdReady is restriction free ad ops….and what could be better than that?

Resources, Time, and Overhead

When was the last time you enjoyed balancing budgets, reading resumes, dealing with aggressive sales teams, or wasting years of time for small gains in performance. By partnering with Digital Remedy you get the full support of $30m in OPEX including marketing teams, sales teams, and a dedicated 24/7 ad operations team. No hiring new employees for media optimization, business development, or account management. No months of training and on-boarding. No long meetings crafting sales materials. Just your team focused on making deals, and our teams and tech focused on supporting and executing those deals in a tech-enabled, digital ecosystem designed to get the most out of any KPI.

Reporting and Support

How nice would it be to have all of your data and insights in one location. We don’t mean an excel sheet sent out once a week with complicated charts, or an XML file with pages and pages and pages of tables (what is this, 2003?). We mean a fully customizable dashboard reporting in real time, or as real time as possible. You get to decide the how, what, and when of the reporting you’re seeing. And that’s ALL of the how, what, and when’s. If you want to see breakouts of all of the individual campaigns in your system, done. If you want broad scope comparisons of all of the campaigns in the last year, done. If you want to see CTR’s for specific audiences and compare them to CPM for your best performing advertiser but limit the scope to campaigns greater than 30k, done. All of this is at your fingertips with the AdReady Dashboard, all in one place.

Jessica Cortapasso

With more than a decade of experience in human capital management, Jessica Cortapasso serves as VP of Human Resources at Digital Remedy. After graduating from Muhlenberg College, she quickly recognized her passion for people and entered the workforce in Human Resources where she gained expertise in employee relations, designing strategic benefit plans, and the development, implementation, and curation of corporate engagement initiatives for big-name brands and small companies alike. Becoming a member of the Digital Remedy family in 2013 while simultaneously acquiring her Masters Degree in Human Resources Management and Development from New York University, Jessica has steered company culture through significant events ranging from acquisitions and a rebranding, to the development and application of our Core Values that shape our daily business practices. Cortapasso resides in Brooklyn, plays competitive volleyball, and loves spending time with her nieces.

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