Digital Remedy Gets the Gold!

Digital Remedy Gets the Gold!

Digital Remedy is thrilled to receive a Gold Stevie Award from the Stevie Awards for Women in Business in recognition of our Achievement in Promoting Work-life Balance. Digital Remedy has worked to keep ourselves, and our clients, at the forefront of technology for...
How Brands Are Adapting During a Pandemic

How Brands Are Adapting During a Pandemic

With audiences spending more time at home and consuming content, streaming videos, and increasing their overall screen time, advertisers are adjusting their campaign strategies and exploring advertising channels they may not have previously prioritized. For brands...
2020 Trends to Watch in OTT Advertising

2020 Trends to Watch in OTT Advertising

With the ongoing buzz on all things OTT, marketers are eager to integrate this growing medium into their strategies moving into 2020. Despite the conversations regarding market saturation as the streaming wars continue to soldier on, Disney still saw immediate success...
Digital Remedy Took the Pledge!

Digital Remedy Took the Pledge!

This week, Lucky Forks’ Give Me Five is partnering with Knock Knock Give a Sock to host a Holiday Carnival for kids currently living in homeless shelters, aiming to bring together two communities in order to spread holiday cheer. Knock Knock, Give a Sock...
Digital Remedy Took the Pledge!

IAB Direct Brand Summit Recap

Last month, the Digital Remedy team partnered with the IAB Direct Brand Summit to host a panel on “The Marriage of Brand and Performance.” Moderated by our very own EVP of Marketing, Tiffany Coletti Kaiser, the session brought together traditional and...
Digital Remedy is a Stevie Award Finalist

Digital Remedy is a Stevie Award Finalist

Keep them coming! Digital Remedy is proud to announce we have once again been recognized by the Stevie Awards for Women in Business by being named a Finalist for Achievement in Work-Life Balance. As one of our core values, maintaining a remarkable balance is a guiding...
Digital Remedy Took the Pledge!

Digital Remedy Joins Lucky Forks at Advertising Week

Our very own Corporate Brand Marketing Associate, Megan FitzGerald, took the stage with Lucky Forks at Advertising Week New York earlier this month to discuss Gen Z employees and their expectations of employers regarding social good and sustainability. With almost a...
Digital Remedy is a Stevie Award Finalist

Digital Remedy is a Crain’s Best Places to Work

For the 7th consecutive year, Digital Remedy has been named one of Crain’s Best Places to Work in NYC! One of 100 businesses selected, Digital Remedy is honored to be in the company of New York’s best and brightest. We are incredibly proud of the culture...
Digital Remedy is a Stevie Award Finalist

Digital Remedy Receives Silver Stevie Award

We are excited to kick off awards season with some great news from the Stevie Awards for Great Employers–Digital Remedy has received a Silver Award for “Achievement in Workplace Health and Well-being” for the programs and services provided to our employees...

IP Zone: Leverage the relationship between users and the location of their IP addresses in a cookie-free, safe and scalable way.

Behavioral: Combine first party with network analytics and enormous scale to define custom audience channels that are optimized to sites with high brand engagement.

Demographic: Reach the right audience based on demographic characteristics such as age, gender and income.

Mobile Device: Target users by mobile device type (Smartphone, tablet, etc.), carrier and operating system.

Geo-Location: Target your audience residential cluster, proximity to retail locations, campaign level DMAs and more.

Contextual: Place a relevant ad in front of a user who is reading content that contains specific terms.

Buying Power and Quality

Let’s be honest. Your ad ops are limited by your access to only a handful of channels and DSPs. You want more reach and better prices, but don’t want to sacrifice quality in order to achieve those goals. Digital Remedy has access to a vast multitude of channels based on relationships we’ve cultivated over nearly 20 years in business. That means we get the best prices, have personal relationships, and don’t get sent to voicemail when we call.

It also means that we can execute omni-channel ad ops for better prices than an internal team, while ensuring the quality is up to industry standards. On top of access to all sorts of specific audiences we’re able to to leverage first- and third-party data across all your campaigns and pivot across platforms based on results. Any campaign, any budget, any platform, any audience. Digital Remedy backed by AdReady is restriction free ad ops….and what could be better than that?

Resources, Time, and Overhead

When was the last time you enjoyed balancing budgets, reading resumes, dealing with aggressive sales teams, or wasting years of time for small gains in performance. By partnering with Digital Remedy you get the full support of $30m in OPEX including marketing teams, sales teams, and a dedicated 24/7 ad operations team. No hiring new employees for media optimization, business development, or account management. No months of training and on-boarding. No long meetings crafting sales materials. Just your team focused on making deals, and our teams and tech focused on supporting and executing those deals in a tech-enabled, digital ecosystem designed to get the most out of any KPI.

Reporting and Support

How nice would it be to have all of your data and insights in one location. We don’t mean an excel sheet sent out once a week with complicated charts, or an XML file with pages and pages and pages of tables (what is this, 2003?). We mean a fully customizable dashboard reporting in real time, or as real time as possible. You get to decide the how, what, and when of the reporting you’re seeing. And that’s ALL of the how, what, and when’s. If you want to see breakouts of all of the individual campaigns in your system, done. If you want broad scope comparisons of all of the campaigns in the last year, done. If you want to see CTR’s for specific audiences and compare them to CPM for your best performing advertiser but limit the scope to campaigns greater than 30k, done. All of this is at your fingertips with the AdReady Dashboard, all in one place.

Jessica Cortapasso

With more than a decade of experience in human capital management, Jessica Cortapasso serves as VP of Human Resources at Digital Remedy. After graduating from Muhlenberg College, she quickly recognized her passion for people and entered the workforce in Human Resources where she gained expertise in employee relations, designing strategic benefit plans, and the development, implementation, and curation of corporate engagement initiatives for big-name brands and small companies alike. Becoming a member of the Digital Remedy family in 2013 while simultaneously acquiring her Masters Degree in Human Resources Management and Development from New York University, Jessica has steered company culture through significant events ranging from acquisitions and a rebranding, to the development and application of our Core Values that shape our daily business practices. Cortapasso resides in Brooklyn, plays competitive volleyball, and loves spending time with her nieces.

Erez Feld

Responsible for the financial and legal practices of Digital Remedy, Erez brings 22 years of experience in precision financial analysis, growth management practices, strategic acquisition, and investment leadership. A graduate of Hofstra University, Erez began his career modeling for corporate finance, and expanded his accounting prowess in the real estate sector. Erez joined Digital Remedy in 2008 as a senior accountant, and helped to create and build an accounting department that could support the rapid growth of the company and aligned with those needs. Over the past 12 years he has evolved through various positions at the company within the finance discipline, supervising and mentoring additional finance personnel, while growing under the tutelage of Michael Fleischman, former CFO of Digital Remedy. Today, he leads the Finance Department by supporting high-level projects such as acquisitions and restructuring, and is responsible for overseeing all financial assets, establishing financial procedures, controls, and reporting systems.

Michael Fleischman

After a successful career as an accomplished Fortune 500 financial professional leading Corporate Finance and Strategic Planning at Cablevision Systems Corporation and its programming subsidiary Rainbow Media Holdings, Michael currently plays a role in the overall management of Digital Remedy including direct responsibility for all financial-related activities including accounting, financial planning, M&A, legal, insurance, real estate and banking relationships. Michael brings more than 25 years of media experience at Cablevision and Rainbow Media and during his career was instrumental in the launching and managing of a number of cable television networks including 10 Regional Sports Networks across the US, American Movie Classics, Bravo, and the Independent film channel as well as the structuring of corporate partnerships with companies including Liberty Media, NBC, Fox/NewsCorp and MGM. Additionally, he was the finance lead on a number of professional sports team acquisitions including Madison Square Garden, the successful IPO of Cablevision and a tracking stock at Rainbow Media.Michael was involved in the creation and launch of Rainbow Advertising Sales which was one of the Cable Industry’s first Local Advertising Sales Divisions.

2020 Industry Trends Newsletter

2020 Industry Trends Newsletter

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