TV Advertising Attribution

Amplify and understand the impact of your linear and CTV campaigns by leveraging the attribution model of your choice.


Hold your linear and CTV campaigns accountable

Linear TV has traditionally been disconnected from CTV marketing channels. With TV Attribution, you can measure both to ensure an integrated strategy that elevates cross-channel campaign success.

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Detailed data at your fingertips

Get accurate, easy-to-access insights that show you on a granular level exactly what delivers the outcomes you care about

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Build a cohesive TV attribution strategy

Remove the walls between your linear and CTV marketing efforts with a multi-touch marketing attribution model that converts seamlessly across every touchpoint in the customer journey.


Get a glimpse into actionable insights

Manage your linear and CTV marketing campaigns holistically with an attribution model that reveals which actions drive results.



CTV and linear impact transparency

Better understand the influence of your CTV and linear TV campaigns across multiple touchpoints and marketing channels.

From first touch to last touch, and everything in between, match with the most optimized marketing attribution models for your advertising campaigns.


Comprehensive TV strategy

Ensure your full TV attribution modeling strategy is connected across linear and CTV to maximize engagement with your target audience.

Discover the right CTV or linear attribution model for you and understand how your TV campaigns drive campaign metrics.

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Capture enhanced audience value

Leverage comprehensive CTV and linear TV insights to gain a better understanding of audience exposure and optimize campaign performance with transparent analytics.

Dig deep into the consumer path across linear and CTV to make better, more strategic digital advertising decisions.


Related Capabilities

TV Insights

Combine the power of linear and digital TV attribution modeling to find the exact right audience and build the right customer journey. Measure and optimize buys across digital by leveraging real-time linear TV data and gaining higher transparency to hidden audiences.

Linear TV Buying

A comprehensive TV media approach leverages National, Local, Broadcast, and Cable linear TV buys to drive brand awareness and audience reach at scale. End-to-end strategic planning paired with linear expertise and media spend efficiency tactics guarantee your high-performance outcomes.

Performance CTV

End-to-end Performance CTV campaign management starts with picking from our direct marketplace of premium OTT inventory and placing a proprietary pixel to track site conversions. Then, access transparent and real-time data in an analytics dashboard to optimize your campaign success metrics.

Ready to elevate your digital strategy?

We want your campaigns to thrive. Digital Remedy connects the right data to the highest performing channels to nail your dream KPIs—so you can feel confident your media spend is worth every penny.