Incremental
Reach Analysis

Reap performance benefits of CTV data complimenting Linear.

Measurement

Maximize unique audience reach

Diminishing reach on linear TV means massively increasing spend to achieve incremental reach; discover which CTV channels you can use to reach underexposed audiences.

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Simultaneous linear and CTV

Don’t miss out on audience reach because of siloed linear and CTV data.

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Data visibility

Access combined CTV and linear strategy analytics.

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Holistic channel strategy

Linked Linear and CTV strategies will achieve optimal cross channel reach.

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Feature

Cross-device audience reach

Target TV audiences on phone, tablet, PC, or CTV apps to deliver incremental reach beyond linear TV buys.

Transparent data on which audiences your linear does not reach or the frequency is low.

Feature

Advanced consumer insights

Achieve detailed analytics on user journeys, measurement, and optimization.

Get a better view of the user journey across all TV platforms you run on and connect Linear and CTV exposures to performance.

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Feature

A unified TV strategy

Combine strategies to reach unique audiences and drive your performance goals across the TV channels you run on.

Showcase the complimentary approach of both CTV/OTT and Linear TV so you have maximum audience reach with efficient spend.

EXPLORE

Related Capabilities

Linear TV Buying

A comprehensive TV media approach leverages National, and Local, Broadcast and Cable Linear TV buys to drive brand awareness and audience reach at scale. End-to-end strategic planning paired with linear expertise and media spend efficiency tactics guarantee your high performance outcomes.

Premium OTT Inventory

Unified access to over 50 premium OTT publishers drives optimization toward the audiences, publishers, content, and creative that will achieve your unique marketing outcomes.

Performance CTV

End-to-end Performance CTV campaign management starts with picking from our direct marketplace of premium OTT inventory and placing a proprietary pixel to track site conversions. Then, access a real-time data and analytics dashboard to optimize toward your campaign success metrics.

Ready to elevate your digital strategy?

We want your campaigns to thrive. Digital Remedy connects the right data to the highest performing channels to nail your dream KPIs—so you can feel confident your media spend is worth every penny.