
Five Ways Digital Attribution Can Improve ROAS for CTV/OTT Advertising
The CTV/OTT space presents many advantages for B2B marketers, including clear targets, ideal buyer profiles, and precise targeting strategies. However, B2B marketers are feeling increased pressure to prove the value of CTV/OTT in reaching their target audience and...

How Small and Startup Brands Can Leverage OTT/CTV to Drive Sales
Search and social platforms, like Meta and Google, have set a high bar for campaign performance expectations. There are hundreds of emerging direct-to-consumer (DTC) brands in every product category, so how can smaller brands stand out? Many small and startup...

Matt Sotebeer Joins Digital Remedy as Chief Strategy Officer
Digital Remedy officially announced that Matt Sotebeer has joined its leadership team as a part of the company’s growth strategy for 2022 and beyond. With 14+ years of experience in ad tech and emerging technologies, Sotebeer brings an innovative approach and...

Why Marketers Need a Convergent TV Strategy
There’s been a lot of buzz about the “demise” of linear TV over the last few years with some industry pundits predicting the death of traditional TV as we know it. First, it was driven by the cord-cutting phenomenon as streaming services burst onto the scene. More...

TJ Sullivan on Why Multi-Touch Attribution is Essential in CTV/OTT Advertising
As the consumer journey has grown increasingly complex, marketers have been forced to extend their reach over a diverse ecosystem of media. Considering that it takes an average of 56 touchpoints to drive a consumer to make a purchase, determining which of those...

The Convergence of Linear and Digital TV Advertising
Television has evolved into a multi-platform market consisting of linear and digital streaming and on-demand offerings across a fragmented media ecosystem. Consumers are now watching TV across more devices, apps, and publishers than ever before. As the way audiences...

Leveraging Oracle Moat’s Verification Technology To Combat Invalid Traffic and Ensure Campaign Success
The Growing Threat of IVT and Fight Against Ad Fraud As invalid traffic (IVT) and ad fraud increases in scope and sophistication, it has become increasingly difficult for advertisers and agencies to ensure that their ad dollars are being spent on their desired...

Flip is a Digiday Video & TV Awards Finalist!
The Digital Remedy Team is excited to announce that Flip has been selected as a finalist for the 2022 Digiday Video & TV Awards under the category of "Best Connected TV Platform." Our Flip attribution platform goes beyond the ad view, measuring the impact of every...

The Undeniable Opportunity of Digital Audio Advertising
The Rise of Digital Audio Digital audio has become an influential part of the modern marketing mix—allowing advertisers to reinforce their brand’s personality and connect with valuable audiences when they’re not in front of the big screen. Combining the best of...

Webinar Recap: Leveraging Streaming Platform Advertising to Maximize Revenue
Digital Remedy recently partnered with SUBTA and Blue Apron to host a virtual webinar discussing the advantages of leveraging OTT advertising to reach and resonate with key consumers. Our own Ben Brenner, VP of Business Development & Strategy, and TJ Sullivan,...

5 Tips for Maximizing Your Performance CTV Strategy
With its precise targeting and direct attribution capabilities, OTT/CTV advertising has become a powerful new performance-based opportunity for marketers. As more and more brands have discovered the potential to effectively reach high-value audiences and measure...

Upcoming Webinar: Leveraging Streaming Platform Advertising to Maximize Revenue
2022 is officially here, and exploring new media channels is becoming increasingly important for direct-to-consumer (DTC) and subscription-based marketers looking to grow their customer base and boost sales in today’s increasingly competitive retail space. With many...

2022 Digital Advertising Predictions
Key Takeaways CTV/OTT Will Continue To Lead The Digital Ad Space As marketers continue to see diminishing returns on search and social, and a shifting privacy landscape within the duopoly (Facebook and Google) forces changes in media spend,...

5 Marketing Tactics to Improve Brand Performance
No business activity is worth executing if it’s unable to keep or maintain your stead in the marketplace. This notion is why branding is adamantly used in the business world. Its ability to frequently benefit organizations is why 57% of U.S. companies view...

Webinar Recap: To Last Touch & Beyond: Measuring Performance CTV
Digital Remedy recently hosted a Tech-Talk webinar "To Last Touch & Beyond: Measuring Performance CTV" through eMarketer, explaining why marketers should move beyond last-touch attribution methodology, focusing instead on more nuanced ways to drive bottom-line...

To Last Touch & Beyond: Understanding Attribution Methodologies
The OTT/CTV Space is Booming The past few years have brought increased advancements and opportunities in the over-the-top (OTT) and connected TV (CTV) advertising space. As consumer viewing habits continue to shift away from cable and towards streaming services at...

The Movement Toward Incrementality
Taking Campaign Measurement to the Next Level The digital ad space is growing more complex every day, fueled by advancements in technology, changes in consumer buying preferences, and shifts in media consumption. Digital marketers face growing pressure to identify the...

Five Steps to Protect Your Brand Against CTV Ad Fraud
Fraudsters Will Always Follow the Money In the ad space, wherever money goes, the opportunity for fraud follows. The growth of streaming TV content among audiences and investment by advertisers in the media type has made connected TV (CTV) a prime target for...

Flip Makes OTT Advertising Simple
With streaming now accounting for nearly 70% of TV viewing, this massive audience is drawing a lot of attention from advertisers. Spending on OTT advertising is expected to jump from $990m in 2020 to $2.37b by 2025, creeping slowly toward overtaking linear TV’s top...

5 Reasons DTC Marketers Should Invest in CTV/OTT
While U.S. ad spend on CTV is expected to reach $18.29b by 2024, direct-to-consumer (DTC) brands have been much slower to make the move—with most continuing to allocate the majority of their budget to social and search, their longtime go-to channels for customer...