2018 Digital Advertising Predictions Launch New Opportunities for 2019
The start of a new year is always a good time for reflection. Looking back, the advertising industry kicked off 2018 with a lot of predictions, and though they may not have turned out as planned, they did open the door for new opportunities in 2019. Last year, the...
You Shared What With Facebook? Of Course You Did.
Protecting user data is likely the toughest responsibility for brands large and small. A constant battle between user privacy and corporate success. It’s sometimes difficult to see where the lines are drawn, yet it’s important that those in charge of customer data...
Digital Remedy Named #1 Best Place to Work in NYC
We always thought we were the best place to work in NYC, but Crain’s made it official this week by naming Digital Remedy the #1 Best Midsize Place to Work in NYC for 2018. The final standings were announced at a luncheon on November 30, and published in the December 3...
Jason Tosney Joins Digital Remedy As VP of Sales
Digital Remedy welcomes Jason Tosney to the team as VP of Sales. With almost 25 years of experience, Tosney will be rounding out the sales team, lending his skills in developing and executing strategies that will enable Digital Remedy to continue surpassing industry...
Steven Kelley Joins Digital Remedy as Head of Tech
Last week, Digital Remedy welcomed Steven Kelley as the new Head of Tech. With more than 20 years in the industry, Kelley will be using his skills to lead the tech team and streamline operations for all Digital Remedy solutions. With an impressive background, Kelley...
Remembering Joe Gallagher
Earlier this summer, Digital Remedy lost a bright light on our team with the passing of Joe Gallagher. Joe was the consummate gentleman, an amazing host, mentor, entertainer, and truly a mensch. He loved this company with all his heart and the hole he left behind...
Digital Remedy hires TJ Sullivan for the newly created EVP of Sales
Digital Remedy today announced that media sales veteran, TJ Sullivan has joined the company in the newly created role of EVP of Sales. “As the company continues to grow and evolve, we recognized the need to streamline our sales initiatives under one, seasoned...
TAG CEO Testifies To Congress
On June 14, 2018, Mike Zaneis, CEO of the Trustworthy Accountability Group (TAG), testified in a U.S. House of Representatives hearing before the Energy and Commerce Committee’s Subcommittee on Digital Commerce and Consumer Protection, providing insights into the...
Zap Bites 003: Chinese Menu
The other day, I was browsing two local newspaper sites in my city, theadvocate.com and nola.com. Out of curiosity I looked at their ads.txt files. WOW what a difference! Let’s take a quick look and try to understand the disparity. Theadvocate.com’s ads.txt reads like...
GDPR Impact
The General Data Protection Regulation (GDPR) is here, and it could cost you four percent of your company’s worldwide revenue, or 20 million Euros (nearly $25m), whichever is HIGHER. The GDPR went into effect May 25, 2018, and it had the digital world’s best data...
Zap Bites 002: Ads.txt + Cease & Desist Coming?
We recently started to serve a campaign on a very small whitelist for a client across multiple DSPs—at Digital Remedy we use a media-agnostic strategy to exceed digital and performance goals by using industry leading media sources in conjunction with our proprietary...
Donna Speciale Joins Digital Remedy Board of Directors
Digital Remedy today announced the addition of media veteran and advertising industry trailblazer, Donna Speciale, President of Ad Sales at Turner, to the Board of Directors. It’s a powerful move as Digital Remedy continues to strengthen the company’s executive team...
Keith Kaplan Joins Digital Remedy Board of Directors
In a continuation of strategically building out the leadership team, Digital Remedy today, May 9, 2018, announced the addition of Keith “Kappy” Kaplan as a member of the Board of Directors. Kaplan is an industry veteran with vast experience creating innovative...
Bring Your Daughters & Sons to Work Day
It was a pleasure to welcome the Digital Remedy Daughters, Sons, Nieces and fur-babies to our offices last Thursday for National “Take Our Daughters and Sons to Work Day.” Our special guests spent their time making art to support our Core Values and creating beautiful...
Hofstra-Digital Remedy Venture Challenge 2018
Hempstead, NY. The winners of the sixth annual Hofstra-Digital Remedy Venture Challenge were announced on April 20, 2018 at the Lawrence Herbert School of Communication. Brainchild of Hofstra alumni and Board of Trustees member, Mike Seiman, CEO and Chairman of...
Zap Bites 001: Ads.txt & Protecting Your Video Assets
Who is in your ads.txt and why it matters to you? The goal of ads.txt, Authorized Digital Sellers, is to provide transparency in the programmatic ecosystem (or should I say supply chain), where authorized resellers can easily destroy the value of your site’s brand...
The Digiday Publishing Summit Spotlights Publishers’ Everyday Challenges
Leaders, innovators, and newcomers of the digital marketspace gathered in Vail, Colorado for the Digiday Publishing Summit, March 21-23, to discuss the various challenges impacting the publishing industry. Topics at the forefront of the conversation included...
Recognizing Commitment
Congratulations to the aluminum man, Erez Feld, Digital Remedy Controller. Erez joined the organization in 2008 as a member of the finance team and has been a dedicated team player, now leader, ever since. We can’t imagine our organization without him and look forward...
IAB Annual Leadership Meeting 2018 – Leaders in Search of Guidance
Over 1,200 of the Digital Industry’s thought leaders and decision makers assembled in Palm Springs, February 11-13, to discuss the current state of Marketing, Media, Data, and Consumerism. There was an overlaying focus on the expanding Direct to Consumer (DTC/D2C)...
Digital Supply Chain – Our Commitment to Compliance
"We cannot continue to prop up a digital supply chain ... which at times is little better than a swamp in terms of its transparency,” said Keith Weed, Chief Marketing and Communications Officer, Unilever, today at the IAB Annual Leadership Meeting where he delivered...