At Digital Remedy, a performance marketing partner for all brands and agencies, we are committed to bettering our services to.
The calendar says it’s still summer, but the shopping data is clear: the holiday buying season is already upon.
With its precise targeting and direct attribution capabilities, OTT/CTV advertising has become a powerful new performance-based opportunity for marketers..
Taking Campaign Measurement to the Next Level The digital ad space is growing more complex every day, fueled by.
With so many platforms, it’s hard to know which one to choose. Managing relationships with multiple publishers is cumbersome.
VP of Business Development & Strategy, Ben Brenner, was recently featured in Toolbox Marketing, where he explained the numerous.
The Digital Remedy Team is thrilled to announce that we’ve been selected as a finalist for the 2023 Digiday Technology.
In 2022, CPG advertisers spent $8.5b—or an average of $773m monthly—within the industry. According to eMarketer, CPG accounts for.
The Digital Remedy Team is thrilled to announce that we’ve been recognized as an Inclusive Workplace for 2023 by.
In the arena where traditional broadcasters like NBC and CBS stand toe-to-toe with streaming giants like Netflix and Hulu,.
The OTT/CTV Space is Booming Ad spending on CTV platforms continues with a projected increase of advancements and opportunities.
As society shifts back to a new normal, travel and tourism are back stronger than ever. Travel demand shows.
Digital Remedy is proud to announce our partnership with Digital Culture Group (an NMSDC-certified advertising solutions company) and the appointment of its.
With the influx of new marketing channels finding their place in the modern digital age, advertisers worldwide are launching.
Today, Digital Remedy announced the appointments of former IAB CEO, CMO, and thought leader, Randall Rothenberg and Compulse Founder and Managing.
Despite what the 21st-century surge of cord-cutters and cord-nevers may lead you to believe, linear TV and the long-stay.
In recent years, QR code ads have been getting lots of buzz in marketing circles—with most conversations centering around.
Welcome to the third episode of The Digital Dish, where we dish on all things ad tech! This episode focuses.
As the direct-to-consumer (DTC) space becomes increasingly competitive, marketers are under constant pressure to understand campaign performance and prove.
Behind every paid digital ad is what seasoned marketers know as a media buy. Gone are the days of.
If you want to get your message out there with the perfect punch, it pays (literally) to plan ahead..
The Digital Remedy Team is excited to announce that we’ve been selected as a finalist for the 2023 Digiday Video.
Through sophisticated measurement capabilities, marketers can now understand the CTV exposure-to-outcome impact of their ads. Given the significant investment.
Are you looking for the next frontier in performance marketing? Now you can drive sales, subscriptions, and leads with.
With the lines between branding and performance marketing blurring, the days of archaic, one-size-fits-all ad campaigns are over. Creating.
A movement of possibility for CTV/OTT advertisers is coming, and it’s hitting full force in 2023. Whether you’re just.
Welcome to the second episode of The Digital Dish, where we dish on all things ad tech. This episode focuses.
Welcome to the second episode of The Digital Dish, where we dish on all things ad tech. This episode focuses.
Digital Remedy has been named one of the Ad Age Best Places to Work 2023! Ad Age honors the top.
We’re proud to announce that Ben Brenner has been selected as a 2022 Cynopsis Rising Star Honoree! The Rising Star Awards.
Over the past decade, Netflix has been at the forefront of the streaming revolution, most notably for its perk.
What experts consider “modern advertising” can be traced back to 17th-century London, where advancements in printing press technology led.
A Look Back The ad tech industry is an ever-changing, increasingly-competitive, fragmented space, full of acronyms, complex tools, ad.
Evolution of TV Consumption TV viewership has dramatically changed. With declining linear TV audiences, and an industry shifting its.
Both the wide-ranging brand awareness benefits of traditional broadcast TV advertising and the precise targeting capabilities of digital marketing.
The Digital Remedy Team is excited to announce the launch of our “Digital Dish” series, where we’ll tap into.
In March 2021, Amazon secured a 10-year deal with the NFL to exclusively broadcast 15 Thursday Night Football games.
The Balancing Act: Awareness vs. Performance Marketing Performance marketing has grown in popularity over the last decade, as marketing.
As the marketplace becomes more saturated and competitive, direct-to-consumer (DTC) marketers are under an increased amount of pressure to.
As the weather gets colder, holiday digital marketing campaigns are just heating up. For digital marketers and the businesses.
As part of the company’s next stage of growth, Digital Remedy is pleased to announce that Jeremy Haft has joined its.
Last week, in honor of World Mental Health Day (October 10th), Harmony—our social responsibility team, hosted our fifth annual (and.
Cutting through the noise with your political advertising campaign can often seem like an impossible task—leaving some campaign managers.
In 2022, holiday retail sales are predicted to increase by 4%-6%. Holiday spenders are looking to capitalize on early.
We are proud to announce that Jessica Cortapasso has been named a 2022 Top Women in Media Honoree in the “Industry Leaders” category!.
As the political landscape in the United States evolves, so does political ad buying. According to AdImpact, ad spending.
CTV viewership has exploded. To take advantage of the channel’s surging audience, e-commerce and retail brands are making CTV.
Katie Cladis, VP of Product was featured in AdExchanger discussing why marketers are outgrowing VCR. For years, video completion.
Digital Remedy is thrilled to announce that the company has been selected as #2 (out of 100) on Crain’s 2022 Best.
2022 midterm election ad spending is projected to exceed 2020 Presidential campaign (the previous record cycle) numbers. While this.
As the second biggest retail holiday, back-to-school requires strategic planning from consumers, retailers, and advertisers. This year has brought.
In July 2022, Digital Remedy was a gold sponsor at GROW NY, a two-day event at the Knockdown Center.
Migration to Google Cloud Platform Digital Remedy first started using Google Cloud services in 2019, with the goal of improving efficiency.
Recap In Part 1 of our Intro to Incrementality series, we went through the basics of incrementality analysis. We talked about.
A confluence of factors is driving a boom in the OTT/CTV advertising space. With more households watching more streaming content, advertisers.
Targeting technology in the digital ad space has evolved dramatically to provide more relevancy and better personalization, but it’s not without.
In our first Intro to Incrementality piece, we explained what incrementality analysis is and how marketers can use it to.
Welcome to the first part of our Intro to Incrementality series, which uses real-world examples to explain how incrementality.
The CTV/OTT space presents many advantages for B2B marketers, including clear targets, ideal buyer profiles, and precise targeting strategies..
Search and social platforms, like Meta and Google, have set a high bar for campaign performance expectations. There are.
Digital Remedy officially announced that Matt Sotebeer has joined its leadership team as a part of the company’s growth strategy for 2022.
There’s been a lot of buzz about the “demise” of linear TV over the last few years with some.
Television has evolved into a multi-platform market consisting of linear and digital streaming and on-demand offerings across a fragmented.
The Growing Threat of IVT and Fight Against Ad Fraud As invalid traffic (IVT) and ad fraud increases in.
We are so excited to announce that Flip has been selected as a finalist for the Digiday Video & TV.
The Rise of Digital Audio Digital audio has become an influential part of the modern marketing mix—allowing advertisers to.
Digital Remedy recently partnered with SUBTA and Blue Apron to host a virtual webinar discussing the advantages of leveraging.
With its precise targeting and direct attribution capabilities, OTT/CTV advertising has become a powerful new performance-based opportunity for marketers..
2022 is officially here, and exploring new media channels is becoming increasingly important for direct-to-consumer (DTC) and subscription-based marketers.
Key Takeaways CTV/OTT Will Continue To Lead The Digital Ad Space As marketers continue to.
No business activity is worth executing if it’s unable to keep or maintain your stead in the marketplace. This.
Digital Remedy recently hosted a Tech-Talk webinar “To Last Touch & Beyond: Measuring Performance CTV” through eMarketer, explaining why.
Taking Campaign Measurement to the Next Level The digital ad space is growing more complex every day, fueled by advancements in.
Fraudsters Will Always Follow the Money In the ad space, wherever money goes, the opportunity for fraud follows. The.
With streaming now accounting for nearly 70% of TV viewing, this massive audience is drawing a lot of attention.
While U.S. ad spend on CTV is expected to reach $18.29b by 2024, direct-to-consumer (DTC) brands have been much slower to.
COVID-related stay-at-home orders and the shift to work from home have completely changed the way audiences consume media, and.
In today’s fragmented media landscape, attribution is an increasingly valuable tool for advertisers. Recent growth in both consumption and.
Reaching nearly $20b in revenue worldwide this year, the direct-to-consumer (DTC) market is expected to continue growing, with no.
Today, Digital Remedy announced that Jessica Cortapasso has been promoted to SVP, People. With more than fifteen years of experience in.
Both CTV and OTT are expanding channels for programmatic advertising that present new opportunities for brands to reach key.
Key Takeaways 1. Amazon will remain the dominant e-tailer in the ecommerce space by far— 41.4% of 2021 U.S..
Digital Remedy is thrilled to announce its recognition as one of Crain’s 2021 Best Places to Work in New York,.
Ad fraud is a low-risk, high-profit crime, which is what makes it so attractive to fraudsters. According to Juniper Research,.
Digital ad fraud is a pervasive problem, and by 2022, it’s estimated that fraudsters will steal up to $87 billion a.
An Evolving Threat While digital ad fraud has been a relatively easy and lucrative business for scammers from a.
Today, Digital Remedy announced that Tony Pascal has been promoted to SVP, Product & Technology and will be joining the company’s Leadership Team. With.
Digital Remedy CEO & Founder, Mike Seiman, recently spoke with 60 Second Marketer on the attribution trends to watch out for.
Welcome to Ad Tech’s Privacy Era It’s the one word on every ad tech professional’s mind lately—privacy. Conceptually, the.
Digital Remedy is excited to announce that David Zapletal has been named Chief Operating Officer. In this new role, Zapletal will.
Mike Juhas, EVP of Client Services at Digital Remedy, recently spoke with Small Biz Daily to discuss the the things that.
What’s Going On? The past few years have been a roller coaster ride for digital advertisers driven by the.
Today, Digital Remedy announced that Gayle Meyers will be joining its Board of Directors as a part of the company’s growth strategy for.
Ben Brenner, VP of Business Development and Strategy at Digital Remedy, was recently interviewed by MarTech Series on how ad tech and.
Mike Seiman recently sat down with Authority Magazine to discuss the impact of disruptive technologies and offered some advice to businesses.
Flip, our OTT/CTV attribution platform has been recognized by the Digiday Video & TV Awards as the winner of “Best New.
Mike Juhas, EVP of Client Services, sat down with Campaign Magazine last week to discuss how brands have pivoted their advertising.
In recent years, market interest has gradually shifted towards direct-to-consumer (DTC) brands. Stay-at-home orders and declines in in-store shopping.
A World Beyond Cookies Addressable advertising, which relies on the ability to identify audiences in order to serve them.
Digital Remedy CEO & Founder, Mike Seiman, was recently invited onto The Tech Talks Daily podcast with Neil Hughes.
We are so excited to announce that Flip has been selected as a finalist for the Digiday Video & TV.
After such an unpredictable and challenging year, determining the shifts in consumer behavior and technology can be difficult as.
Digital Remedy is kicking off 2021 by celebrating our place on AdAge’s list of Best Places to Work! Coming in.
From supply chains to in-store shopping, the 2020 holiday season is going to be drastically different compared to previous.
Today, Crain’s New York Business announced its annual Best Places to Work in New York City rankings. This year’s honorees represent.
COVID-19 has put an increased focus on the data that advertisers collect and leverage to better reach their target.
As the election quickly approached, it became increasingly clear that political advertising as we knew it had changed once.
Digital Remedy has been selected as a finalist for the Digiday Worklife Awards under the category of “Most Dedicated to Employee.
What’s Going On? Changing Shopping Behavior This year, amid a U.S. presidential election and global pandemic, we’re entering the.
Digital Remedy is thrilled to be selected as a finalist for the Digiday Technology Awards! Flip, our OTT attribution.
For the 8th consecutive year, Digital Remedy has been named one of the Best Places to Work in New.
Digital Remedy is thrilled to receive a Gold Stevie Award from the Stevie Awards for Women in Business in.
What’s Going On? Many predicted the year 2020 would bring flying cars in a Jetsons-esque society. While some predictions.
The future of digital is here. Today, Digital Remedy announced the launch of AdReady+, an industry-changing self-service platform designed to support independent.
What’s Going On? Most of us would never have thought that the Twilight Zone could seem so relatable. Until.
What’s Going On? As the world continues to experience the unprecedented micro- and macro-effects of the coronavirus outbreak, advertisers.
With much of the world’s population under stay-at-home orders for months, the quick-service restaurant (QSR) industry has faced unprecedented.
Remediers, I have spent the last week doing a lot of educating, soul searching, and contemplating the issue of.
Digital Remedy CEO and Chairman, Mike Seiman recently spoke with Authority Magazine, a Medium publication, to share his insights.
Digital Remedy is excited to announce that we have been recognized as a finalist for this year’s Digiday Media Awards! Flip, our OTT.
COVID-19 has undoubtedly altered the world as we know it. Every industry is being affected, with the advertising space.
(Whirl)Wind of Change Many of us are still trying to grasp the severity of the current coronavirus pandemic, which.
With audiences spending more time at home and consuming content, streaming videos, and increasing their overall screen time, advertisers.
In The Event of Mass Cancellation, Please Brace For Impact. Traditional event marketing as we know it is gone;.
In times of severe economic, political, or social change, information is vital. With roughly 1.73b individuals actively using Facebook, 788.4m.
Boy, has 2020 been a year – and it’s only March. Many of us are still trying to wrap.
OTT Is Here To Stay Understanding where customers are coming from, how they heard about a brand, and the.
Panicked headlines have circulated among the nation’s most notable news outlets, all concerning long-running brick-and-mortar retail stores closing their.
This week, Digital Remedy celebrates its 20th Anniversary. I want to thank each and every person who helped us secure our position.
Digital Remedy is proud to be the home of many Australians over the years. With Australia currently in the.
On the heels of a stellar 2019, Digital Remedy is forging ahead into its 20th year–an unprecedented milestone in.
With the ongoing buzz on all things OTT, marketers are eager to integrate this growing medium into their strategies.
Digital Remedy is kicking off 2020 by landing at #18 on AdAge’s list of “Best Places to Work.” This.
The second half of the year is always a crazy time, but that did not stop Harmony – our social responsibility.
Mike Seiman, CEO and Founder of Digital Remedy, recently spoke with Martech Series, lending his insight on the adtech trends.
This week, Lucky Forks’ Give Me Five is partnering with Knock Knock Give a Sock to host a Holiday Carnival for kids currently.
Last month, the Digital Remedy team partnered with the IAB Direct Brand Summit to host a panel on “The Marriage of.
Digital Remedy is excited to announce the launch of Flip, the first OTT advertising platform that delivers full-funnel results, attribution,.
In honor of World Mental Health Day on October 10th, Digital Remedy celebrated last week with our Second Annual.
Kiersten Toye, Marketing Content Writer at Digital Remedy, lent her insight to MarTech Advisor on the importance of media execution,.
With the changes and evolutions that the digital media landscape constantly presents, Digital Remedy aims to stay ahead of.
Keep them coming! Digital Remedy is proud to announce we have once again been recognized by the Stevie Awards.
Our very own Corporate Brand Marketing Associate, Megan FitzGerald, took the stage with Lucky Forks at Advertising Week New York earlier this month.
For the 7th consecutive year, Digital Remedy has been named one of Crain’s Best Places to Work in NYC! One.
We are excited to kick off awards season with some great news from the Stevie Awards for Great Employers–Digital Remedy.
The Digital Remedy team in New Orleans is making it look (Big) Easy, and has secured a spot on.
As our industry continues to evolve, so does Digital Remedy as an organization. And with those ever-constant changes, comes a change.
The Digital Remedy team in New Orleans is making it look (Big) Easy, and has secured a spot on.
Multicultural marketing is no longer a niche business. The population is experiencing a demographic shift which will result in.
We are excited to kick off awards season with some great news from the Stevie Awards for Great Employers–Digital Remedy.
Digital Remedy is off to a great start in 2019, and Harmony—our social responsibility team—is no exception. Harmony aligns our.
Mike Seiman, CEO of Digital Remedy, was featured on the PLUGGEDIN podcast last week, providing insight on the successes.
Mike Seiman, CEO of Digital Remedy, was featured on the PLUGGEDIN podcast last week, providing insight on the successes.
Chief Innovation & Media Officer, David Zapletal spoke with VideoNet on the importance of harnessing data to improve OTT.
Tiffany Coletti Kaiser, EVP of Marketing at Digital Remedy, recently spoke with EContent on the fate of the ad.
Whenever an opportunity arises, you can be sure that someone is maximizing it for their own benefit. The media.
We are very excited to announce that David Zapletal has been named Chief Innovation & Media Officer for Digital.
Digital Remedy has gained recognition again for our amazing company culture, by being included on Built In’s list of 26.
Digital media history has been made! U.S. internet advertising revenue totaled $107.5b for the full year of 2018. This.
No one understands your customers, products, and services better than you do, and with the rise of programmatic advertising,.
Today’s digital landscape requires corporations to responsibly and proactively aid in the protection of clients’ and consumers’ rights. Though.
The start of a new year is always a good time for reflection. Looking back, the advertising industry kicked.
Protecting user data is likely the toughest responsibility for brands large and small. A constant battle between user privacy.
We always thought we were the best place to work in NYC, but Crain’s made it official this week.
Digital Remedy welcomes Jason Tosney to the team as VP of Sales. With almost 25 years of experience, Tosney.
Last week, Digital Remedy welcomed Steven Kelley as the new Head of Tech. With more than 20 years in.
Anthony Coleman, our very own Senior Director of Search and Social, recently sat down with Ariella Brown over at.
Earlier this summer, Digital Remedy lost a bright light on our team with the passing of Joe Gallagher. Joe was.
On June 14, 2018, Mike Zaneis, CEO of the Trustworthy Accountability Group (TAG), testified in a U.S. House of.
The other day, I was browsing two local newspaper sites in my city, theadvocate.com and nola.com. Out of curiosity.
Check out our very own Nick Pahade’s take on crowdsourcing and content generation in a new media landscape on.
The General Data Protection Regulation (GDPR) is here, and it could cost you four percent of your company’s worldwide.
We recently started to serve a campaign on a very small whitelist for a client across multiple DSPs—at Digital.
Digital Remedy today announced the addition of media veteran and advertising industry trailblazer, Donna Speciale, President of Ad Sales.
In a continuation of strategically building out the leadership team, Digital Remedy today, May 9, 2018, announced the addition.
It was a pleasure to welcome the Digital Remedy Daughters, Sons, Nieces and fur-babies to our offices last Thursday.
Hempstead, NY. The winners of the sixth annual Hofstra-Digital Remedy Venture Challenge were announced on April 20, 2018 at.
Who is in your ads.txt and why it matters to you? The goal of ads.txt, Authorized Digital Sellers, is.
In a strategic move in the content development, curation, and distribution arena, Digital Remedy has acquired the video crowdsourcing.
Leaders, innovators, and newcomers of the digital marketspace gathered in Vail, Colorado for the Digiday Publishing Summit, March 21-23, to discuss.
There’s a lot of it out there. Some of it well guarded. Some of it loosely protected. All of.
Congratulations to the aluminum man, Erez Feld, Digital Remedy Controller. Erez joined the organization in 2008 as a member.
Over 1,200 of the Digital Industry’s thought leaders and decision makers assembled in Palm Springs, February 11-13, to discuss.
“We cannot continue to prop up a digital supply chain … which at times is little better than a.
Digital Remedy had the privilege of being invited to and attending the 4A’s Data Summit in NYC on Tuesday,.
Coming in at #11, Digital Remedy has been recognized as one of Ad Age’s 2017 Best Places to Work. Thanks to.
This week, Tiffany Coletti Kaiser and Lucy Alvarez will be attending the 3% Conference in NYC. Digital Remedy is co-sponsoring a screening of.
http://www.adweek.com/digital/julia-copley-pop-guest-post-influencers-rocket-launchers/?inf_contact_key=b570a9a18f23df4c4caa5b5d7ce743289cf0bed489b29c7557cf35116f4ef08a
To Digital Remediers, CPXians past and present and the greater ad tech community, Over the past 18 years, I.
The submissions are in, and Digital Remedy is proud to announce that our panels are contenders for SXSW 2018. PanelPicker was.
Digital Remedy is the proud recipient of three Hermes Awards for 2017! The Hermes Awards, an international competition, acknowledges.
Affiliate Summit East is back at the New York Marriott Marquis from July 30 – August 1. A few of.
Digital Remedy announced today that it had been validated by Trustworthy Accountability Group (TAG), an advertising industry initiative to fight.
For the second year in a row, Digital Remedy has been selected as one of Fortune’s Best Places to.
New York, NY, April 20, 2017 – Digital Remedy and Hofstra University hosted their fifth annual Venture Challenge Series –.
Digital Remedy expands Board as focus shifts to solution set selling. Digital Remedy announced today that Matthew Fanelli has.
Adding Celebuzz, The Frisky and The Superficial to its network of sites, CPXi readies launch of brand-centric content solution.
CPXi hires Advertising Executive Tiffany Coletti Kaiser to run Marketing and Growth StrategyAd Industry veteran joins digital solutions company.
See #3 http://m.huffpost.com/us/entry/movies-that-arent-remakes_56965e92e4b09dbb4bad5a3e
How “Crash the SuperBowl” Changed Advertising
Video continues it’s relentless march towards total domination of our phones, internets, and now even our fireplaces. With Yule.
Welcome to the third episode of The Digital Dish, where we dish on all things ad tech! This episode.
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Now more than ever, the world is #streaming, so it’s the perfect time for political campaigns to tap into.
COVID_19 is impacting the ad tech industry in more ways than one. Our EVP of Marketing, Tiffany Coletti Kaiser,.
Flip was featured in the recent product roundup from Streaming Media Magazine. What new feature has been introduced to.
David Zapletal, COO at Digital Remedy, was recently featured in MarTech Zone, discussing how Flip provides advertisers with a.
We want your campaigns to thrive. Digital Remedy connects the right data to the highest performing channels to nail your dream KPIs—so you can feel confident your media spend is worth every penny.
