2020 Trends: QSR During COVID-19

2020 Trends: QSR During COVID-19

With much of the world’s population under stay-at-home orders for months, the quick-service restaurant (QSR) industry has faced unprecedented challenges, including dramatic declines in sales, full pivots to off-premises-only operations, in addition to store closures...

A Message From Our CEO

A Message From Our CEO

Remediers, I have spent the last week doing a lot of educating, soul searching, and contemplating the issue of Racism in America. Specifically, I have spent a lot of time reading, discussing, and pondering the concepts in White Fragility by Robin DiAngelo. I learned...

Flip is a Digiday Media Award Finalist!

Flip is a Digiday Media Award Finalist!

Digital Remedy is excited to announce that we have been recognized as a finalist for this year's Digiday Media Awards! Flip, our OTT attribution platform has been shortlisted for the category of "Best Digital Product Innovation." You can check out the full list of...

How Brands Are Adapting During a Pandemic

How Brands Are Adapting During a Pandemic

With audiences spending more time at home and consuming content, streaming videos, and increasing their overall screen time, advertisers are adjusting their campaign strategies and exploring advertising channels they may not have previously prioritized. For brands...

OTT Attribution: What’s The Big Deal?

OTT Attribution: What’s The Big Deal?

OTT Is Here To Stay Understanding where customers are coming from, how they heard about a brand, and the way they’re interacting within a purchase funnel has been one of the shining characteristics of digital advertising. With OTT and CTV viewership skyrocketing...

Celebrating 20 Years!

Celebrating 20 Years!

This week, Digital Remedy celebrates its 20th Anniversary. I want to thank each and every person who helped us secure our position in the ad tech space—without our people and partners like you, Digital Remedy would not be the industry leader we are today.  As we look...

Harmony Team Raises Money for Australia Relief

Harmony Team Raises Money for Australia Relief

Digital Remedy is proud to be the home of many Australians over the years. With Australia currently in the grips of a catastrophic nationwide bushfire emergency, our Harmony Team, with the help of our resident-Aussies, hosted a series of events to raise funds to help...

2020 Trends to Watch in OTT Advertising

2020 Trends to Watch in OTT Advertising

With the ongoing buzz on all things OTT, marketers are eager to integrate this growing medium into their strategies moving into 2020. Despite the conversations regarding market saturation as the streaming wars continue to soldier on, Disney still saw immediate success...

Harmony Team Raises Money for Australia Relief

The Harmony Team Closes Out 2019

The second half of the year is always a crazy time, but that did not stop Harmony – our social responsibility team – from continuing their commitment to fostering a caring community. The team has grown tremendously this year, allowing Harmony to increase participation...

Mike Seiman’s 2020 Trends With Martech Series

Mike Seiman’s 2020 Trends With Martech Series

Mike Seiman, CEO and Founder of Digital Remedy, recently spoke with Martech Series, lending his insight on the adtech trends that the industry needs to look out for as we head into 2020. With digital ad spend expected to surpass traditional in 2019, we are seeing the...

IP Zone: Leverage the relationship between users and the location of their IP addresses in a cookie-free, safe and scalable way.

Behavioral: Combine first party with network analytics and enormous scale to define custom audience channels that are optimized to sites with high brand engagement.

Demographic: Reach the right audience based on demographic characteristics such as age, gender and income.

Mobile Device: Target users by mobile device type (Smartphone, tablet, etc.), carrier and operating system.

Geo-Location: Target your audience residential cluster, proximity to retail locations, campaign level DMAs and more.

Contextual: Place a relevant ad in front of a user who is reading content that contains specific terms.

Buying Power and Quality

Let’s be honest. Your ad ops are limited by your access to only a handful of channels and DSPs. You want more reach and better prices, but don’t want to sacrifice quality in order to achieve those goals. Digital Remedy has access to a vast multitude of channels based on relationships we’ve cultivated over nearly 20 years in business. That means we get the best prices, have personal relationships, and don’t get sent to voicemail when we call.

It also means that we can execute omni-channel ad ops for better prices than an internal team, while ensuring the quality is up to industry standards. On top of access to all sorts of specific audiences we’re able to to leverage first- and third-party data across all your campaigns and pivot across platforms based on results. Any campaign, any budget, any platform, any audience. Digital Remedy backed by AdReady is restriction free ad ops….and what could be better than that?

Resources, Time, and Overhead

When was the last time you enjoyed balancing budgets, reading resumes, dealing with aggressive sales teams, or wasting years of time for small gains in performance. By partnering with Digital Remedy you get the full support of $30m in OPEX including marketing teams, sales teams, and a dedicated 24/7 ad operations team. No hiring new employees for media optimization, business development, or account management. No months of training and on-boarding. No long meetings crafting sales materials. Just your team focused on making deals, and our teams and tech focused on supporting and executing those deals in a tech-enabled, digital ecosystem designed to get the most out of any KPI.

Reporting and Support

How nice would it be to have all of your data and insights in one location. We don’t mean an excel sheet sent out once a week with complicated charts, or an XML file with pages and pages and pages of tables (what is this, 2003?). We mean a fully customizable dashboard reporting in real time, or as real time as possible. You get to decide the how, what, and when of the reporting you’re seeing. And that’s ALL of the how, what, and when’s. If you want to see breakouts of all of the individual campaigns in your system, done. If you want broad scope comparisons of all of the campaigns in the last year, done. If you want to see CTR’s for specific audiences and compare them to CPM for your best performing advertiser but limit the scope to campaigns greater than 30k, done. All of this is at your fingertips with the AdReady Dashboard, all in one place.

Jessica Cortapasso

With more than a decade of experience in human capital management, Jessica Cortapasso serves as VP of Human Resources at Digital Remedy. After graduating from Muhlenberg College, she quickly recognized her passion for people and entered the workforce in Human Resources where she gained expertise in employee relations, designing strategic benefit plans, and the development, implementation, and curation of corporate engagement initiatives for big-name brands and small companies alike. Becoming a member of the Digital Remedy family in 2013 while simultaneously acquiring her Masters Degree in Human Resources Management and Development from New York University, Jessica has steered company culture through significant events ranging from acquisitions and a rebranding, to the development and application of our Core Values that shape our daily business practices. Cortapasso resides in Brooklyn, plays competitive volleyball, and loves spending time with her nieces.

2020 Industry Trends Newsletter

2020 Industry Trends Newsletter

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