Zap Bites 004: Buyer Discretion Is Advised
Whenever an opportunity arises, you can be sure that someone is maximizing it for their own benefit. The media landscape is no exception. Recently the desire to maximize profit while sacrificing quality has manifested itself in the CTV/OTT landscape. Due to the...
5 Marketing Tactics to Improve Brand Performance
No business activity is worth executing if it’s unable to keep or maintain your stead in the marketplace. This notion is why branding is adamantly used in the business world. Its ability to frequently benefit organizations is why 57% of U.S. companies view...
Congratulations DZ!
We are very excited to announce that David Zapletal has been named Chief Innovation & Media Officer for Digital Remedy. As a pillar of the organization, we are steadily impressed by the honesty, grit, and determination he deploys as a leader, and we are looking...
Digital Remedy Recruitment Video Recognized By Built In
Digital Remedy has gained recognition again for our amazing company culture, by being included on Built In’s list of 26 Best Recruitment Videos. Our Mannequin Challenge video gives viewers a chance to take a look inside our open and collaborative office while hearing...
U.S. Digital Ad Revenues Surpass $100 Billion
Digital media history has been made! U.S. internet advertising revenue totaled $107.5b for the full year of 2018. This result officially marks the first time a full year revenue earned over $100b, according to the 2018 IAB/PwC Internet Advertising Revenue Report....
Why Taking Things In-House Is Overrated
No one understands your customers, products, and services better than you do, and with the rise of programmatic advertising, a growing demand for transparency and control over data has become a very real concern. In response, the idea of taking programmatic “in-house”...
Why Has the CFO of Digital Remedy Pushed for a Data Protection Officer?
Today’s digital landscape requires corporations to responsibly and proactively aid in the protection of clients’ and consumers’ rights. Though a multi-layered responsibility, right now, the focus is on data. Digital Remedy, a next-gen company powering digital...
2018 Digital Advertising Predictions Launch New Opportunities for 2019
The start of a new year is always a good time for reflection. Looking back, the advertising industry kicked off 2018 with a lot of predictions, and though they may not have turned out as planned, they did open the door for new opportunities in 2019. Last year, the...
You Shared What With Facebook? Of Course You Did.
Protecting user data is likely the toughest responsibility for brands large and small. A constant battle between user privacy and corporate success. It’s sometimes difficult to see where the lines are drawn, yet it’s important that those in charge of customer data...
Digital Remedy Named #1 Best Place to Work in NYC
We always thought we were the best place to work in NYC, but Crain’s made it official this week by naming Digital Remedy the #1 Best Midsize Place to Work in NYC for 2018. The final standings were announced at a luncheon on November 30, and published in the December 3...
Jason Tosney Joins Digital Remedy As VP of Sales
Digital Remedy welcomes Jason Tosney to the team as VP of Sales. With almost 25 years of experience, Tosney will be rounding out the sales team, lending his skills in developing and executing strategies that will enable Digital Remedy to continue surpassing industry...
Steven Kelley Joins Digital Remedy as Head of Tech
Last week, Digital Remedy welcomed Steven Kelley as the new Head of Tech. With more than 20 years in the industry, Kelley will be using his skills to lead the tech team and streamline operations for all Digital Remedy solutions. With an impressive background, Kelley...
Anthony Coleman Talks Performance Metrics With DMN
Anthony Coleman, our very own Senior Director of Search and Social, recently sat down with Ariella Brown over at DMN to discuss CTR, and revealed some of the best and worst metrics to use in tracking ad performance, while also analyzing how it relates back to your...
Remembering Joe Gallagher
Earlier this summer, Digital Remedy lost a bright light on our team with the passing of Joe Gallagher. Joe was the consummate gentleman, an amazing host, mentor, entertainer, and truly a mensch. He loved this company with all his heart and the hole he left behind...
Digital Remedy hires TJ Sullivan for the newly created EVP of Sales
Digital Remedy today announced that media sales veteran, TJ Sullivan has joined the company in the newly created role of EVP of Sales. “As the company continues to grow and evolve, we recognized the need to streamline our sales initiatives under one, seasoned...
TAG CEO Testifies To Congress
On June 14, 2018, Mike Zaneis, CEO of the Trustworthy Accountability Group (TAG), testified in a U.S. House of Representatives hearing before the Energy and Commerce Committee’s Subcommittee on Digital Commerce and Consumer Protection, providing insights into the...
Zap Bites 003: Chinese Menu
The other day, I was browsing two local newspaper sites in my city, theadvocate.com and nola.com. Out of curiosity I looked at their ads.txt files. WOW what a difference! Let’s take a quick look and try to understand the disparity. Theadvocate.com’s ads.txt reads like...
GDPR Impact
The General Data Protection Regulation (GDPR) is here, and it could cost you four percent of your company’s worldwide revenue, or 20 million Euros (nearly $25m), whichever is HIGHER. The GDPR went into effect May 25, 2018, and it had the digital world’s best data...
Zap Bites 002: Ads.txt + Cease & Desist Coming?
We recently started to serve a campaign on a very small whitelist for a client across multiple DSPs—at Digital Remedy we use a media-agnostic strategy to exceed digital and performance goals by using industry leading media sources in conjunction with our proprietary...
Donna Speciale Joins Digital Remedy Board of Directors
Digital Remedy today announced the addition of media veteran and advertising industry trailblazer, Donna Speciale, President of Ad Sales at Turner, to the Board of Directors. It’s a powerful move as Digital Remedy continues to strengthen the company’s executive team...