Privacy and Data Use Policy for Digital Remedy

Digital Remedy is an advertising network that may deliver advertisements to the Websites you visit. Digital Remedy understands that your online privacy is important to you. We have created the following Privacy and Data Use Policy (the “Policy”) to let you know what information we collect on this Website and when we serve advertisements on our network of Websites owned by third-party publishers (collectively, the “Digital Remedy Site Network”), how such information is used, and how it is shared with third-parties if shared at all.

Please read this Policy carefully. Use of the Digital Remedy Site Network, this Website and your sharing of information with us is subject to the terms and conditions of this Policy. By using the Digital Remedy Site Network, this Website or sharing information with us, you give your agreement to this Policy. The Policy may be revised or updated at any time by us as further described below.

The terms “you,” “your,” and “yours” refer to the Website visitor or consumer. The terms “Digital Remedy,” “we,” “us,” and “our” refer to Digital Remedy, and the companies under its control (such as subsidiaries), or under common control (such as parent companies, or companies owned by its parent company) (collectively, “Digital Remedy Entities”).

Ad Delivery & Reporting Across Multiple Sites

As part of our ad delivery and reporting, we log page views and collect information for the purpose of delivering ads or providing advertising-related services, including providing a specific advertisement based on a particular type of browser or time of day; statistical reporting in connection with the activity on a Website; and tracking the number of ads served on a particular day to a particular Website. To do so, we collect information about the type of browser and operating system of Website visitors, as well as the domain name, day and time of visit, and page(s) visited. We do so across multiple Web domains owned or operated by different entities (each, a “Site”).

Relevant Advertising

We want to deliver more relevant advertising to you. Delivering more relevant advertising to you and other Website visitors allows Website owners to generate more advertising revenue. This revenue pays for the free content that they may publish for you or free services that they may deliver to you. It also means that you are more likely to see online advertising that meets your interests.

In an effort to deliver relevant advertising to you, we collect data across multiple Web domains owned or operated by different entities to categorize likely consumer interest segments for use in advertising online (“Online Behavioral Advertising” or “OBA”). For example, we can analyze aggregate, anonymous data to determine that a visitor of a particular Site at 6:30 PM is more likely to be interested in Pizza, or antique cars, or a classic movie. We can then serve an ad to the Web page the visitor is viewing that offers a discounted Pizza, car show tickets, or classic movie DVD—importantly—without ever knowing the identity or personal information of the visitor.

If you do not wish to benefit from relevant advertising, please feel free opt-out OBA as described in the paragraph titled “OBA Opt-Out,” below.

Internet Technology

We collect the information described above by using log files, Web beacons, and cookies. We often engage or cooperate with service and technology companies to collect this information. While this tracking and collection technology is commonly used, you might not be familiar with it, and we would like to explain it:

“Log files” track actions occurring on Websites and collect data including your IP address, browser type, Internet service provider, referring/exit pages, platform type, date/time stamp, click data and types of advertisements viewed.

“Web beacons” are electronic files used to track your navigation of a Website or collection of sites, the completion of transactions, submittal of applications and browsing behavior.

“Cookies” are files (e.g. HTTP cookies) that are stored on your Internet enabled device (which includes your computer, BlackBerry or other PDA). Cookies are mostly used to record what pages and ads you have already viewed. Cookies are used to facilitate Website navigation (for example, so your bank knows that you logged in), make sure that you are forwarded to the appropriate Website when you click on an ad, and improve your Web browsing experience. Cookies are also used to control the delivery of a series of advertisements to a Web browser, and to limit the number of times a Web browser receives any one advertisement. We also use cookies to estimate the total reach of an advertising campaign, as well as the frequency of display. You can learn more about cookies on the Internet Advertising Bureau’s Website allaboutcookies.org/cookies/what-information-in-cookie.html.

We use the information we collect for marketing and advertising purposes to determine which ads perform well, to better match ads and Website content to your interests, to improve the operation of our services, to maintain the quality of our services, to enhance our services to our business partners and clients, to provide general statistics to our business partners and clients regarding use of Digital Remedy services, and for the other purposes described below.

Personally Identifiable Information

We do not collect data that includes a name, address, telephone number, email address, government-issued identification, or data that likewise would identify a specific individual (“Personal Identifiable Information” or “PII”), except when you may wish to provide PII as a visitor to this Website or a member of the Digital Remedy Site Network, for example by completing a customer service form. While we generally will use such information only for the purpose that it was intended, we reserve the right to use and share such information under these terms.

Third-Party Data Usage: Information Obtained from Other Companies

We license and otherwise obtain all types of information from various other companies, including research companies, financial information companies, data aggregation companies and other third-party companies. Data sets may include information about you or your demographic segment that such companies have licensed, purchased or collected. We use this information for all the purposes described in this Policy, and for any other purpose that we chose.

Our Clients, Ad Partners, and affiliates share information with us such as browser cookie IDs, mobile device IDs, IP address, device type, operating system, hashed email address, or hashed mobile ID (e.g., Apple IDFA or Android advertising ID), as well as location-based data such as Wi-Fi, cell tower, GPS or diagnostic location information, contextual information, and demographic information including age, gender and zip code.

Partner name may receive this Precise Location Data from third-party partners including Cuebiq.

Sharing Your Information

Digital Remedy may use and share your information: (1) to enable third-party service providers to assist or facilitate in the services we provide to our clients and customers; (2) to comply with applicable laws and regulations or to respond to a subpoena, search warrant or other lawful request for information received by us, whether or not a response is required by applicable law; (3) to enforce our terms of use or to protect our rights; (4) to protect the safety of members of the public and users of our services; (5) with other Digital Remedy Entities and third-party marketing partners; (6) with third-party research companies, vendors, administrative service providers, technology providers, and selected partners for data validation, aggregation, enhancement, verification and suppression purposes, and for research, marketing, advertising, and data aggregation purposes; (7) for the purposes described elsewhere in this Policy; or (8) for any other purpose for which you provide consent. We also may share information with advertisers, publishers and other third-parties for marketing and advertising purposes, but such information does not include PII except if you provided it as described above. While Digital Remedy strongly encourages its advertising customers, service providers, partners, and members of the Digital Remedy Site Network to adopt responsible approaches to online marketing, Digital Remedy is not responsible for the information practices of any of third-party entities referenced in this paragraph, which may use the information we share with them for the same purposes as we use the information, or for their own independent purposes. The collection, use, and disclosure of information by clients and partners are subject to their respective privacy policies, which may differ from this Policy.

Corporate Changes

In the event that Digital Remedy is acquired by or merged with a third-party entity, we reserve the right to transfer or assign the information we have collected from you as part of such merger, acquisition, sale, or other change of control. In the unlikely event of our bankruptcy, insolvency, reorganization, receivership, or assignment for the benefit of creditors, or the application of laws or equitable principles affecting creditors’ rights generally, we may not be able to control how your information is treated, transferred, or used.

Information Collected by Third-Party Sites

Please be aware that the Sites of our advertiser clients as well as the Sites on which we place advertisements or any Site linked to from one of our Websites also may collect information from you. Such information may include non-personally identifiable information through the use of cookies and other technology and any personally identifiable information you may choose to give in registering and transacting with such Website. Although we choose our business partners and clients carefully, Digital Remedy is not responsible for the privacy practices of Websites operated by such third-parties. You should check the applicable privacy policies of such Websites you visit to determine how they handle any information they collect from you.

Data Retention

Your Internet browser stores OBA-related data as cookies. If you have cookies disabled, if you delete your cookies, or if other software deletes the cookies used for that data storage, such data is lost because it is not retained separately by Digital Remedy. The cookies that store data related to Digital Remedy OBA will in any case expire one year after the last time such information is stored, barring any technical malfunction.

Digital Remedy retains information regarding ad delivery (see, “Ad Delivery & Reporting” above) for up to six (6) months. However, Digital Remedy may retain aggregate statistics, reports, and summaries regarding ad delivery for a longer period.

Digital Remedy may delete any or all of OBA or information regarding ad delivery that relates to you at any time and in the sole discretion of Digital Remedy, notwithstanding its normal data retention policies. Further, Digital Remedy reserves the right to retain and use any information described in this Policy as reasonably necessary to comply with laws or regulations, notwithstanding any limitations described in this Policy to the contrary. If Digital Remedy changes its retention data policies by updating this Policy, its new policies will apply to all data then retained by Digital Remedy.

Additional Information Regarding Children Under The Age of 13

We do not target or knowingly collect information from children under the age of 13. If we have actual knowledge that a consumer is under the age of 13, we do not collect personal information as described in this Privacy Policy unless we have verifiable parental consent.

Your Choices

For Nevada Residents

You have the right to opt-out of the sale of your personal information to third parties who, in turn, may license or sell your information to other parties. If you choose to opt-out, please complete the opt-out request form here or contact us at our toll-free number, 855-977-1665.

We will respond within sixty (60) days and reserve the option of a thirty (30) day extension to respond upon notice to you.

For California Residents

Please see https://www.digitalremedy.com/privacy-policy/for-california-residents/ for information regarding the privacy policy for residents of the state of California.

OBA Opt-Out and Your Choices

Advertisers may collect data about your online browsing activity and use it to show you targeted ads (a process known as “behavioral advertising”).

You can prevent these companies from showing you targeted ads by submitting opt-outs. Opting-out will only prevent targeted ads so you may continue to see generic (non-targeted ads) from these companies after you opt-out.

To opt-out, you can visit the Digital Advertising Alliance’s opt-out page to opt-out by clicking here.

You may opt-in to behaviorally targeted ads anytime by deleting your browser’s cookies.

Opting-Out of Interest-Based Mobile Ads

If you choose to opt-out of interest-based ads on your mobile device, you’ll still see ads, but they may not be related to factors such as your interests, previous visits to other websites, or demographic details. To do so, please follow directions for your device below:

iOS – https://support.apple.com/en-us/HT202074

Android – https://support.google.com/ads/answer/2662922?hl=en

European Union Privacy

The European Union (“EU”) maintains strict privacy laws. These rules differ significantly from the laws of the United States of America (“US”). To reconcile these differences, the US and the EU have created a safe harbor (“Safe Harbor”) that defines mutually acceptable privacy operations. For more information see www.export.gov/safeharbor. By providing information to us, you acknowledge that we operate in the US and you agree to (i) permit us to transmit and use your user information anywhere necessary, including across international boundaries, to better improve the services and transactions provided by Digital Remedy; and (ii) that such use by us shall be subject to the terms and conditions stated in this Policy and our Terms of Use.

GDPR Rights to Personal Data Collection

Personal Data collected from EU citizens (“PD”) is collected only for legally necessary data retention and legitimate business purposes, which are our legitimate interests and where your rights and freedoms do not outweigh these interests.  These include maintaining our services, for example by reviewing information associated with stalled or crashed pages, experienced by users allowing us to identify and fix problems, fraud suspicion in order to comply with legal obligations and laws, give you a better, safer experience, and monitor and improve the information security of our site and mobile applications.

PD is not stored or sold for commercial or profitability purposes.  PD is not retained for any longer than it is necessary.  PD is only accessed by personnel under confidentiality agreements with the necessary clearances.  We have balanced the collection of your personal data, and our use thereof, against your interests, rights and freedoms and have chosen the least intrusive methods in order to satisfy our legitimate interest.  You have the right to contact us to see what PD we have collected, to have that PD corrected and/or have it deleted.

We do not consider PD to include information that has been anonymized or aggregated so that it can no longer be used to identify a specific natural person, whether in combination with other information or otherwise.

Changes

Digital Remedy may find it appropriate or necessary or may be legally obligated, to update this Policy from time to time. When we do, we will post those changes on this page and update the effective date (found at the bottom) so that you have a way to always become aware of the information we collect, how we use it, and under what circumstances we disclose it. For changes to this Policy that may be materially less restrictive on our use or disclosure of information you have already provided to us, we will attempt to obtain your consent (if we have the necessary contact information) before implementing such revisions with respect to such information, or notify you either by placing a prominent notice on the home page of our Website or by directly sending you a notification. For all other changes, it is your responsibility to review this Policy frequently and remain informed about any changes to it, so we encourage you to visit this page often.

Effective as of October 1, 2019

Reach Us

If you have any questions, think that we could be the right fit for your business, or just want to chat about anything digital (or not digital), shoot us a message. We would love to hear from you.

Get In Touch

Mike Seiman

Mike Seiman, CEO & Chairman, is the founder of Digital Remedy, a digital media solutions company leading the tech enabled marketing space he co-founded while still a college student at Hofstra University in the early 2000s. The company has grown quickly and is now a major player within the crowded digital advertising landscape. The rapid growth of Digital Remedy, formerly CPXi led to its inclusion on Inc. Magazine’s list of fastest growing privately held advertising/marketing companies in 2008, 2009, 2010 and 2014. Mike was selected as a semi-finalist in Ernst & Young’s Entrepreneur of the Year initiative in 2010 and 2013 and as a finalist in 2009 and 2014. In his free time, Mike serves on the Board of Trustees of his alma mater, Hofstra University. He also focuses on numerous philanthropic initiatives including sitting on the boards of the H.E.S. (Hebrew Educational Society non-profit community center) and Children International, where he spearheaded the development of community centers in both Guayaquil, Ecuador in 2010 and Barranquilla, Colombia in 2014.

David Zapletal

Before graduating in 2005 with degrees in Retail and Consumer Science (with an emphasis in eCommerce) and a Minor in Public Business Administration at the University of Arizona, David Zapletal had already successfully grown a start up ad network from serving an initial 1 million impressions per day to over 10 million impressions per day. It was his deep understanding of internet advertising during the industry’s beginning stages that led him to another start up at the time, CPXi. More than 8 years that have passed and Zapletal currently serves as Chief Operating Officer for Digital Remedy. In that role he continues to help grow and implement optimization tactics across various ad serving platforms, oversee daily operations of the account management and trafficking groups and maximizes ROI for Direct Response advertisers as well as for Publishers. Outside of Digital Remedy, Zapletal commits his efforts to an organization called Camp Dream Street, a camping program for children with disabilities, where he serves on the Board of Directors.

Jeff Reitzen

Jeff has worked in multiple facets of the online industry, from sales to operations as well as consumer engagement, content analytics and most recently in data optimization. His career began as a wedding, bar mitzvah, and Sweet 16 DJ where he learned the delicate balance of crowd energy management. Quickly, this skill made him incredibly successful in managing online sales for Geico. He joined CPXi at its startup stage as employee number 4 and has been a key driver of continued growth. His unique knowledge of what converts in the digital ad space, the application of data, and how to optimize platforms for efficiency continues to be invaluable to Digital Remedy clients. Today, Jeff is responsible for innovating and optimizing all Digital Remedy offerings including platforms, systems, tools, and internal processes—ensuring the organization remains on the precipice of the marketplace.

Mike Juhas

Mike Juhas, has over 13+ years of experience in ad tech client services, working with brands, agencies, and publishers ranging from top 10 advertisers to small regional organizations, to rep firms, holding companies and independent shops. An integral member of the Digital Remedy team, Juhas leads all client relationships, including facilitating onboarding and integration, establishing relationship protocols, overseeing Quarterly Business Reviews and status meetings, navigating financial coordination, and overseeing 24/7 team support. His specialties include consultative services, planning strategy, and account management disciplines. Juhas lives in New Canaan, CT with his wife and two daughters, and their dog, Perry–the unofficial company mascot.

TJ Sullivan

TJ Sullivan has over 20 years of media sales and leadership experience. His knowledge of the digital media landscape, ability to develop strategic solutions that solve brand challenges, and talent for motivating sales teams, have made him a vital member of several media and ad tech organizations. Before joining Digital Remedy, Sullivan was VP, Connections at iHeart Media, a cross-divisional group that enabled national advertisers to seamlessly work with multiple iHeart business units; CRO of Reelcontent, a video distribution company for brands; SVP of sales at AdoTube, a video ad network; and was Co-Founder and SVP of video measurement company, OpenSlate—for which he is still an advisor.

Sullivan had served as the President of 212, New York’s Interactive Advertising Club, and currently advises many early stage start-ups in the programmatic and video space. Notably, RUN (sold to Publicis in 2014), Futures Media, Transmit.Live, and Kubient.

Outside of his work in the media industry, Sullivan sits on the Board of St. Elizabeth School in Wyckoff, New Jersey and the Advancement Committee of St. Peter’s Prep in Jersey City, New Jersey. He resides in New Jersey with his wife and four children.

IP Zone: Leverage the relationship between users and the location of their IP addresses in a cookie-free, safe and scalable way.

Behavioral: Combine first party with network analytics and enormous scale to define custom audience channels that are optimized to sites with high brand engagement.

Demographic: Reach the right audience based on demographic characteristics such as age, gender and income.

Mobile Device: Target users by mobile device type (Smartphone, tablet, etc.), carrier and operating system.

Geo-Location: Target your audience residential cluster, proximity to retail locations, campaign level DMAs and more.

Contextual: Place a relevant ad in front of a user who is reading content that contains specific terms.

Buying Power and Quality

Let’s be honest. Your ad ops are limited by your access to only a handful of channels and DSPs. You want more reach and better prices, but don’t want to sacrifice quality in order to achieve those goals. Digital Remedy has access to a vast multitude of channels based on relationships we’ve cultivated over nearly 20 years in business. That means we get the best prices, have personal relationships, and don’t get sent to voicemail when we call.

It also means that we can execute omni-channel ad ops for better prices than an internal team, while ensuring the quality is up to industry standards. On top of access to all sorts of specific audiences we’re able to to leverage first- and third-party data across all your campaigns and pivot across platforms based on results. Any campaign, any budget, any platform, any audience. Digital Remedy backed by AdReady is restriction free ad ops….and what could be better than that?

Resources, Time, and Overhead

When was the last time you enjoyed balancing budgets, reading resumes, dealing with aggressive sales teams, or wasting years of time for small gains in performance. By partnering with Digital Remedy you get the full support of $30m in OPEX including marketing teams, sales teams, and a dedicated 24/7 ad operations team. No hiring new employees for media optimization, business development, or account management. No months of training and on-boarding. No long meetings crafting sales materials. Just your team focused on making deals, and our teams and tech focused on supporting and executing those deals in a tech-enabled, digital ecosystem designed to get the most out of any KPI.

Reporting and Support

How nice would it be to have all of your data and insights in one location. We don’t mean an excel sheet sent out once a week with complicated charts, or an XML file with pages and pages and pages of tables (what is this, 2003?). We mean a fully customizable dashboard reporting in real time, or as real time as possible. You get to decide the how, what, and when of the reporting you’re seeing. And that’s ALL of the how, what, and when’s. If you want to see breakouts of all of the individual campaigns in your system, done. If you want broad scope comparisons of all of the campaigns in the last year, done. If you want to see CTR’s for specific audiences and compare them to CPM for your best performing advertiser but limit the scope to campaigns greater than 30k, done. All of this is at your fingertips with the AdReady Dashboard, all in one place.

Jessica Cortapasso

With more than a decade of experience in human capital management, Jessica Cortapasso serves as SVP, People at Digital Remedy. After graduating from Muhlenberg College, she quickly recognized her passion for people and entered the workforce in Human Resources where she gained expertise in employee relations, designing strategic benefit plans, and the development, implementation, and curation of corporate engagement initiatives for big-name brands and small companies alike. Becoming a member of the Digital Remedy family in 2013 while simultaneously acquiring her Masters Degree in Human Resources Management and Development from New York University, Jessica has steered company culture through significant events ranging from acquisitions and a rebranding, to the development and application of our Core Values that shape our daily business practices. Cortapasso resides in Brooklyn, plays competitive volleyball, and loves spending time with her nieces.

Erez Feld

Responsible for the financial and legal practices of Digital Remedy, Erez brings 22 years of experience in precision financial analysis, growth management practices, strategic acquisition, and investment leadership. A graduate of Hofstra University, Erez began his career modeling for corporate finance, and expanded his accounting prowess in the real estate sector. Erez joined Digital Remedy in 2008 as a senior accountant, and helped to create and build an accounting department that could support the rapid growth of the company and aligned with those needs. Over the past 12 years he has evolved through various positions at the company within the finance discipline, supervising and mentoring additional finance personnel, while growing under the tutelage of Michael Fleischman, former CFO of Digital Remedy. Today, he leads the Finance Department by supporting high-level projects such as acquisitions and restructuring, and is responsible for overseeing all financial assets, establishing financial procedures, controls, and reporting systems.

Michael Fleischman

After a successful career as an accomplished Fortune 500 financial professional leading Corporate Finance and Strategic Planning at Cablevision Systems Corporation and its programming subsidiary Rainbow Media Holdings, Michael currently plays a role in the overall management of Digital Remedy including direct responsibility for all financial-related activities including accounting, financial planning, M&A, legal, insurance, real estate and banking relationships. Michael brings more than 25 years of media experience at Cablevision and Rainbow Media and during his career was instrumental in the launching and managing of a number of cable television networks including 10 Regional Sports Networks across the US, American Movie Classics, Bravo, and the Independent film channel as well as the structuring of corporate partnerships with companies including Liberty Media, NBC, Fox/NewsCorp and MGM. Additionally, he was the finance lead on a number of professional sports team acquisitions including Madison Square Garden, the successful IPO of Cablevision and a tracking stock at Rainbow Media.Michael was involved in the creation and launch of Rainbow Advertising Sales which was one of the Cable Industry’s first Local Advertising Sales Divisions.

Tony Pascal

With over two decades of experience in the design, product, and technology space, Tony joined Digital Remedy as a graphic designer in 2007. His responsibilities quickly expanded, landing him in leadership roles across multiple disciplines including creative direction, analytics, monetization optimization, and management of platform development. He continued to grow with the organization over the last fourteen years, overseeing all design, development, and execution of Digital Remedy products and platforms. In his current role as SVP, Product & Technology, Tony leads product and technology development for the company and acts as the go-to liaison across teams, ensuring alignment on all aspects of internal and client-facing technology initiatives.

Prior to Digital Remedy, Tony built and ran his own direct response company from 2002-2007 after graduating from New York Institute of Technology, where he learned the fundamentals of digital advertising and optimization strategies that still remain relevant today.

In a previous life, Tony was a ski instructor and still remains an avid skier today. When he is not leading product development, he can be found working on old cars, rock climbing and hitting the slopes.

Gayle Meyers

Gayle Meyers is an entrepreneur, venture partner, investor, and operating resource in the digital media and marketing industry, with over two decades of executive leadership experience. After launching a management consulting firm, Growthing which is focused on optimizing growth strategies for executive leaders and their organizations, Meyers has frequently been tapped for high-profile consulting and advisory positions to help marketing technology companies enhance their in-market presence.

“Gayle is widely recognized as a leading strategist with years of expertise in the ad tech space,” said Mike Seiman, Chairman and CEO of Digital Remedy. “Her career in discovering and integrating game-changing technologies in the marketing industry will serve as an invaluable resource as we continue to enhance our product suite in the months ahead.”

With expertise spanning multiple disciplines, Meyers frequently serves as a keynote speaker at industry conferences for companies such as Google, Verizon, Omnicom, LiveRamp, LinkedIn, Twitter, and Oracle. A list of her notable past clients who have benefitted from her unique insights to increase shareholder value includes Tinuiti (acquired by New Mountain Capital), Adometry (acquired by Google), MediaForge (acquired by Rakuten), Integral Ad Science (acquired by Vista Equity Partners), and Tapad (acquired by Telenor).

Matt Sotebeer

With 14+ years of experience in ad tech and emerging technologies, Matt Sotebeer brings an uniquely innovative approach in his role as Chief Strategy Officer at Digital Remedy. As CSO, Matt focuses on the intersection between the product, product marketing, tech, data, and sales teams, while fostering productive cross-functional company-wide relationships to inform and influence sales, educate clients, and optimize company performance.

Matt has an extensive knowledge in the integration of data science, creative, and media solutions to drive sustainable growth for companies, with a focus on designing customized, scalable solutions leveraging machine learning alongside human intelligence. Throughout the tenure of his career, he has successfully managed global teams aligned to common goals, encouraged collaborative problem solving, and supported talent growth for entrepreneurial companies including MiQ, Rocket Fuel, and Audience Science.

Jeremy Haft

A proven strategic, revenue, and team leader with over 20 years of experience managing and scaling revenue in the competitive ad tech landscape, Jeremy serves as Chief Revenue Officer at Digital Remedy.

Before joining the team in October 2022, he served as CRO at Channel Factory, where he reorganized the revenue team for sustainable growth and increased the sales team by 3x to drive predictable and more accountable revenue. Prior to that, he served in a decade of leadership positions. Most notably, as SVP of Sales at Amobee and as VP of North America Sales at Viant/Adelphic. At both organizations, Jeremy successfully built and scaled platform and business solutions from their infancy to achieve the desired corporate goals.

Jeremy graduated from The University of Vermont and currently resides in New Jersey with his wife and two children. In his spare time, he enjoys traveling to tropical locations, dining out, cooking feasts with friends, and any new fitness trend he can get his hands on.

Randall Rothenberg

Randall Rothenberg has been a prominent leader in marketing, media, and advertising for 40 years. Most recently, he led the transformation of the IAB into one of the largest and most potent media and marketing trade bodies in the world, helping to develop technical standards, self-regulation, government regulation, market and consumer research, global digital content marketplaces, and professional development programs. Under his leadership, IAB opened the industry’s first major public policy office in Washington, D.C., launched the IAB Tech Lab to oversee digital marketing technical standards, started an industry-leading training program that has certified more than 14,000 digital media sales professionals, created the IAB Digital Newfronts and Podcast Upfronts, and published comprehensive research on brand disruption, the evolution of video, and the economic impact of the ad-supported Internet ecosystem. During Rothenberg’s 14 years as CEO, IAB quadrupled its association membership and quintupled revenue.

Randall has served on numerous nonprofit and commercial boards, including the Ad Council, the Columbia Journalism Review, the Advertising Self-Regulatory Council, the Chamber of Progress, the International Center of Photography, and the Executive Advisory Board of EDO, Inc. He is a magna cum laude graduate of Princeton University with an A.B. in the classics.

He is also an avid nature, urban, and portrait photographer—and Jazz guitarist.

Martin Kristiseter

Martin Kristiseter is an accomplished entrepreneur and digital executive with over 18 years of experience in digital media, ad technology, and programmatic solutions. He currently serves as the Managing Director of Compulse, a marketing technology and managed services company built for local media and agencies.

Prior to Compulse, Krisitiseter launched the digital advertising business at Marketron that transformed a declining revenue management & radio traffic business (SaaS) into a growth company through Pitch — an omni-channel workflow, sales enablement, fulfillment, and reporting platform for media companies.

He is a graduate of the University of Colorado, where he earned a BA and MBA in Finance.

Can we use your data to tailor ads for you? Our partners will collect data and use cookies for legitimate business purposes, ad personalization and measurement. We also collect anonymized personal data for legally necessary and legitimate business purposes. Read our PRIVACY POLICY.