In 2022, holiday retail sales are predicted to increase by 4%-6%. Holiday spenders are looking to capitalize on early deals to avoid the last-minute rush. Rising inflation, combined with a plethora of economic, inventory, and supply chain challenges, will shape consumer behavior. Consumers have different expectations of retailers, with affordability and product availability being top concerns.
As advertisers grapple with these external factors, the need to understand and maximize advertising performance is more important than ever. Shifting shopping habits and preferences may make connecting with consumers seem impossible; however, with the right targeting and attribution, and a strong omnichannel strategy (delivering messaging across numerous media channels, including TV, streaming/CTV, and social media), brands can effectively reach new customers and retain current ones this holiday season.
Download our latest report for more on:
- Where and how consumers will be shopping
- Factors influencing holiday spending
- The role of advertising and TV in the path to purchase
- Protecting budgets against ad fraud
- The importance of working with a knowledgeable media partner
Download the full report to learn how the current state of the economy will affect how and where consumers plan to shop, and the important role ads will play in the evolving consumer journey.
Digital Remedy provides comprehensive campaign performance reporting and data-driven capabilities to help advertisers and agencies connect with target audiences at the best time this holiday season. Interested in learning more? Speak to a member of our team today.