The way people consume television has changed dramatically. With audiences shifting away from traditional cable and toward streaming services, advertisers and brands must rethink their strategies to maintain reach, engagement, and impact. CTV/OTT advertising has emerged as a powerful solution, blending the storytelling strength of television with the precision, measurement, and interactivity of digital advertising. […]
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The health and wellness industry is rapidly evolving. In 2024, understanding how to effectively market in this sector is crucial. Many consumers are placing more importance on health and wellness—incorporating it into their daily lives more seamlessly than they have in the past (and it’s more top of mind).
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The power of audio in reaching health-conscious consumers is undeniable. Amid this surge of well-being comes an opportunity for highly effective online audio advertising for performance marketers to reach wellness-focused users.
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Despite what the 21st-century surge of cord-cutters and cord-nevers may lead you to believe, linear TV and the long-stay impact of its advertising capabilities won’t be headed for demise anytime soon. There’s no doubt that the era of streaming and OTT/CTV is well upon us—reaching 142 million adult viewers across the globe—but abandoning the traditional TV marketing […]
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