Despite what the 21st-century surge of cord-cutters and cord-nevers may lead you to believe, linear TV and the long-stay impact of its advertising capabilities won’t be headed for demise anytime soon. There’s no doubt that the era of streaming and OTT/CTV is well upon us—reaching 142 million adult viewers across the globe—but abandoning the traditional TV marketing […]
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Through sophisticated measurement capabilities, marketers can now understand the impact of CTV exposure-to-outcome on their ads. Given the significant investment in this media channel, attribution-the process of assigning credit for conversions to various marketing touchpoints along the customers’ journey-has become a must-have for growth and performance marketers. This information is critical to creating more effective […]
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With the lines between branding and performance marketing blurring, the days of archaic, one-size-fits-all ad campaigns are over. Creating an OTT/CTV performance campaign that works and works well relies on a number of things, but what trumps the list in 2023 may be more holistic than what we’ve seen in past years. To ensure your connected TV […]
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The reliable benefits of traditional linear TV marketing and the precise targeting capabilities of Connected TV (CTV) advertising are both critical strategies for performance marketers looking to stay competitive.
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