Consumer Wellness Trends Every Marketer Should Know for Strategic Campaigns in 2025

As we approach the new year, the health and wellness industry continues to dominate consumer behavior and shape the marketing landscape. In fact, the American Medical Association reports that the average individual wellness spend in the U.S. is now $13.4k with 82% of respondents saying they prioritize wellness in their everyday life.

So, as this increasing number of individuals prioritize their physical, mental, and emotional health, digital marketers must understand and leverage these wellness trends to enhance campaign performance and connect with consumers in the wellness market.

Let’s start by running through some of the primary traits of consumers focused on health and wellness.

How to Target Health and Wellness-Focused Users: Who Are They?

Many consumers across age groups are focused on overall health and wellness, sharing several defining traits that include:

• Deliberate Decision-Makers: They are mindful of their life choices and carefully consider the health and wellness implications of their actions.
• Holistic Lifestyle Enthusiasts: They prioritize balance across all aspects of health and wellness. From emotional and mental wellbeing to personalized nutrition, high intensity workouts, gut health, and other popular trends in physical health.
• Quality Over Quantity: These consumers prefer high-quality products that promote healthy aging, longevity—and sustainability—even at a higher cost.
• Community-Minded: They value being part of a group that shares their values and often trust the opinions and recommendations within their community across the wellness landscape.
• Eco/Socially Conscious: Their choices are often influenced by the environmental impact and even social implications of public health.
• Digital Health Trackers: Tech-savvy and often use devices or apps to monitor personal wellness metrics like sleep patterns and guide wellness routines.
• Self-Care Advocates: They prioritize mental health and stress management through various mindfulness and relaxation rituals and wellness products.

Trend #1: Health at Home

The shift towards in-home health products and kits has been significant, driven by the convenience they offer. These products include nutrition and meal kits, home diagnostics tools, at-home fitness equipment, sleep monitors, and more. In 2025, digital marketers should make sure that they:

• Focus on the convenience and accessibility of at-home health solutions in their messaging.
• Use “self-care” as a key movement to align with home health products, emphasizing simplicity and awareness.
• Optimize campaigns for various devices, including OTT, CTV, and Linear TV, to reach users effectively at home.

Trend #2: Wearable Biomonitoring

Wearable audio, fitness, and biosignal monitoring devices are everywhere. And, well, being that it’s almost 2025, sleep optimization or heart and oxygen monitoring is soaring in popularity. And well, being that it’s almost 2025, effective advertising strategies for 2025 include:

• Highlighting how these devices integrate seamlessly into daily life.
• Using retargeting ads to re-engage users who have shown interest in fitness and wellness technology.

Trend #3: Personalization for the Win

Personalized products and services are increasingly in demand, especially among millennials who don’t shy away from treating themselves. To use personalization to earn more more dollar sales in 2025, you can:

• Offer custom messaging and deals in email marketing campaigns.
• Implement dynamic content and personalized recommendations on landing pages and ads.
• Use user data effectively to craft tailored experiences.
• Apply predictive prospecting and incremental reach analysis to refine targeting.

Trend #4: Proven Outcomes + Doctor Recommended

The influence of clinical effectiveness and doctor recommendations on purchase decisions is growing. With capabilities like our High-impact Creative and Social Boost can help you get the most out of these marketing strategies in 2025 by:

• Incorporating data, case studies, and credible sources in ad content to build trust.
• Emphasizing “doctor-recommended” in campaign messaging to enhance credibility.
• Developing educational content with insights from medical professionals to assist in guiding users through the conversion funnel.

Stay Ahead of Wellness Trends with Digital Remedy

As we move into 2025, staying on top of these wellness trends enables marketers to not only connect more deeply with their target audience but also drive meaningful engagements in an increasingly health-conscious market. By using the right strategies to integrate these insights into your campaigns, your brand can catch the eye of wellness-focused consumers and meet their evolving needs.

Ready to elevate your health and wellness game? Let’s get moving!