At Digital Remedy, a performance marketing partner for all brands and agencies, we are committed to bettering our services to provide better solutions for our clients. Today, we announce a license agreement with Inscape, which enables clients to access ACR data from 22+ million Smart TVs. We prioritize making TV data work smarter and faster for marketers and advertisers in all industries. This partnership advances our existing clients of advertisers to converge digital and linear data, giving the industry data-driven insights, key learnings, and opportunities to optimize campaigns driving their media investments to better performance outcomes. As well as a great opportunity for new clients to take advantage of the new area in ad tech we are in, which is converging CTV and linear TV advertising for the best performance outcome of all marketing campaigns.

A Message From Our Chief Revenue Officer, Jeremy Haft

“Linear has long been an effective way to maximize reach and scale, and through this arrangement with Inscape allows us to uplevel our efforts by complementing linear data with CTV insights across millions of devices. Alone, linear data and CTV data may miss opportunities to reach and engage with unique audiences but together they unlock new measurement opportunities to navigate the modern TV landscape,” said Jeremy Haft, Chief Revenue Officer at Digital Remedy.

Opportunities For Marketers And Advertisers

This new era of the ad tech industry is shifting and more advertisers are adjusting their strategy approach to their media investments on TV. Linear is here to stay and is a huge component of the media mix, even though many marketers are shifting to CTV. This collaboration presents the opportunity for many advertisers to look at their TV spend through a combined lens and optimize toward winning performing channels that are aligned with their campaign goals. In addition, our participating advertisers will obtain a more holistic understanding of cross-platform and data-driven measurement and attribution, which is a game changer for unifying measurement attribution across digital and linear to effectivity reach their targeted audiences and optimize the customer journey.

How Digital Remedy Can Serve You

With Digital Remedy’s Performance CTV Platform, our team of experts offers opportunities to personalize data and visualize digital and linear buys with a holistic approach in a single source of truth.

Transparency at the core that enables marketers to understand who their audience is and what they care about. Furthermore, the unified and cross-platform approach combines linear data with digital data and enriches it with audience data to answer questions like:

Get started with us, speak to a team member today!

To learn more about our TV Insights offering, visit https://www.digitalremedy.com.

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About Digital Remedy

Digital Remedy is a leader in providing data-driven technology and services that drive measurable outcomes for marketers. Digital Remedy delivers advertisers, agencies, and brands the innovation, technology, and customer service they need to make the most of their online advertising endeavors. From media planning and execution to campaign management and full-funnel attribution, Digital Remedy provides customizable cross-channel efficiencies to solve any digital marketing challenge. Learn more at www.digitalremedy.com.

About Inscape

Inscape is a leading provider of currency-grade ACR data and the technology division of VIZIO Holding Corp. Inscape’s TV intelligence platform powers incredible experiences for TV viewers, and market-leading products for VIZIO advertisers and is fueling the transformation in America’s TV measurement industry. The automated content recognition (ACR) pioneer generates screen-level accurate and robust, always-on data feeds containing every second of TV viewing, giving media companies, agencies, brands, and measurement providers the intelligence to modernize, optimize, and revolutionize the TV and streaming marketplace. Founded in 2008 as TV Interactive Systems, Inc. and later acquired by VIZIO in 2015, Inscape operated as a wholly-owned subsidiary based in San Francisco, California until 2020 when it was integrated into VIZIO’s Platform+ Business.

The Digital Remedy Team is thrilled to announce that we’ve been recognized as an Inclusive Workplace for 2023 by Best Companies Group and COLOR Magazine.

The annual certification program assesses participating companies through comprehensive surveys and data analysis to evaluate areas of inclusion, belonging, psychological safety, community, and purpose. This acknowledgment is a testament to our ongoing commitment to fostering an environment of inclusivity and belonging in our work environment.

“At Digital Remedy, our employees are the backbone of our award-winning company culture. Providing them with the resources and space to feel heard and valued is very important to us. As a people-first company, we strive to ensure that every team member knows that we value their ideas, appreciate their presence, and can safely share their perspective because we truly believe that our diversity gives us strength”, Jessica Cortapasso, SVP of People at Digital Remedy.

Additionally, Digital Remedy was selected as #2 on the Crain’s Best Places to Work in NYC list in 2022—the 10th year in a row our company has been recognized by the organization—and one of the Ad Age Best Places to Work in 2023.

Thank you to Best Companies Group and COLOR Magazine for this recognition, our People Team for their continued dedication, and congratulations to the other organizations that were included on the honoree list!

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