Webinar Recap: Leveraging Streaming Platform Advertising to Maximize Revenue

Digital Remedy recently partnered with SUBTA and Blue Apron to host a virtual webinar discussing the advantages of leveraging OTT advertising to reach and resonate with key consumers. 

Our own Ben Brenner, VP of Business Development & Strategy, and TJ Sullivan, EVP of Sales, were joined by Blue Apron’s VP of Growth, Kar Paramasivam to discuss how direct-to-consumer (DTC) and subscription-based marketers can utilize Flip, our CTV/OTT performance platform to measure the true impact of their marketing efforts and achieve 2022 revenue goals! 

Key Takeaways

• As search and social become saturated, investing in new media channels is becoming increasingly important for direct-to-consumer and subscription-based marketers looking to grow their customer base and increase sales. Brands that evolve their media strategy and shift investments accordingly will benefit in today’s competitive retail space.

• Given the significant shift in viewership among audiences, now is the perfect time to make the move to CTV/OTT. Brands can leverage precise targeting, full-funnel attribution, and in-depth, real-time reporting capabilities. With an average of 56 touch points needed before making a purchase, having the ability to measure and weigh the impact of each touchpoint along the consumer journey will ensure ad dollars are being allocated in the most efficient and effective way.

• The OTT/CTV space allows brands to deliver ads on connected devices, which enables them to connect with valuable consumers at the right time, in the right place, and in the right mindset. CTV is one of the fastest growing media channels and presents an immense opportunity for DTC and subscription-based marketers looking to maximize their media investment. 

You can watch the full presentation on-demand or view the slides. Interested in learning how you can start driving new account sign-ups and bottom-line results? Schedule a custom Flip demo to see our award-winning CTV performance platform in action.

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