Oct 16, 2019

Why Media Execution Matters

Kiersten Toye, Marketing Content Writer at Digital Remedy, lent her insight to MarTech Advisor on the importance of media execution, and why collaborating with a trusted source in the industry can solidify the success of an advertising strategy. While a media plan can help advertisers build out the messaging that they want their campaign to address,…

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Kiersten Toye, Marketing Content Writer at Digital Remedy, lent her insight to MarTech Advisor on the importance of media execution, and why collaborating with a trusted source in the industry can solidify the success of an advertising strategy. While a media plan can help advertisers build out the messaging that they want their campaign to address, media execution is what ensures that that campaign actually comes to fruition by reaching the right audiences, in a brand-safe environment, at the right time.

For more information on media execution, you can read the full piece here.