Case Study

Advanced Feature Creatives Provide Product Awareness and Drive ROAS

Leading CPG fashion brand Machete, alongside full-service media agency, Marketwake, sought a performance marketing partner to drive product awareness and increase sales across their product lines.

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The Challenge

Leading CPG fashion brand Machete, alongside full-service media agency, Marketwake, sought a performance marketing partner to drive product awareness and increase sales across their product lines. The brand needed a partner who would provide advanced creative strategy and execution to boost sales and drive true business outcomes.

The Goal

Test new creatives formats, along with proven audience targeting tactics, to increase sales.

The Solution

Through Digital Remedy’s Creative Suite, Machete was able to showcase their product assortment and boost their return on ad spend (ROAS). By deploying the Product Tiles rich media unit which demonstrated winning products and encouraged audience engagement, the handcrafted accessories brand was able to effectively increase product awareness and drive interested shoppers to their site to purchase. 

By implementing interactive rich media units featuring multiple products within a single ad, and continuously optimizing based on performance data insights, the team ensured the ads effectively targeted custom audience segments interested in fashion and style, maximizing engagement and driving conversions.

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Results To Date

Results

  • 21% increase in ROAS MoM
  • Real time revenue optimizations analyzed through onsite tracking code
  • Due to the success we're testing the creative unit against new audience targeting
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ROAS First 30 Days

"We are so appreciative of our partnership with Digital Remedy for helping to keep us on the forefront of the latest and greatest in creative advertising that drives bottom-line business results for our clients. We were immediately attracted to this offering because of the visual depth of the ads and the customization options to highlight best-sellers and key inventory. We have been extremely pleased with these results and are already excited about the next opportunity they will bring to the table for us and our clients!"

- Anna Kate Newall, Senior Account Manager

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