Through sequential messaging, display ads were delivered to target female audiences who were exposed to a podcast creative, keeping the brand top of mind and guiding consumers along the buying journey. Leveraging Digital Remedy's Performance Driven Solutions, the team made strategic, real-time optimizations against the client's KPIs based on conversion data (site visits and online purchases) which were gathered as the campaign ran-identifying and shifting budget towards the highest performing campaign variables, including creatives, audiences, podcast genres, geos, devices, publishers, and channels-while removing underperforming ones-to maximize performance and ROAS.
The campaign delivered over 13.3m impressions and successfully drove over 7.4k homepage visits, nearly 800 checkouts (40% occurred after less than two ad exposures), and over $122k in revenue-garnering a 291% return on ad spend (ROAS). Nearly 90% of checkouts were driven by display retargeting, confirming that running audio creatives in conjunction with sequential messaging was an effective tactic at driving action.
Digital Remedy provided the unique targeting capabilities, real-time optimization, and granular, data-driven insights to maximize the client's first audio campaign with us. This campaign will serve as a baseline to establish audio performance expectations and drive future marketing decisions. Based on performance, our team is working with the brand to potentially expand investment to include streaming audio on future campaigns.
