By partnering with Digital Remedy, the airline was able to tap into premium, direct partnerships with today’s most popular streaming publishers, including Hulu, Sling, and Paramount just to name a few.
A brand lift study was executed in order to understand and optimize towards consumer sentiment. Digital Remedy was able to establish trust with its award-winning white-glove service, helping the client to understand the activation solutions implemented and how each would help them to reach their goals.
Transparent communications around optimizations strategies, along with sophisticated measurement and insights using the Digital Remedy Platform, the airline was able to see how their campaign was performing throughout each step of the flight. By providing a unified view of performance, Digital Remedy was able to correlate performance across upper and lower funnel KPIs, exceeding brand lift, VCR, and CPA expectations.
