Case Study
Understanding which conversions would not have happened without their media efforts protected the brand from wasteful spending.
A leading cybersecurity company needed a partner to prove the impact of their media campaigns using transparent data and insights. Their priorities included targeting senior IT decision-makers, using premium site lists, accessing live sports inventory on OTT/CTV, and achieving precise geo-targeting—all within strict CPM limits. They aimed to combine the brand-building power of OTT/CTV with the performance of display retargeting and needed a clear way to measure business outcomes.
With Incrementality analysis, conversion rates of exposed groups versus holdout groups were compared to determine how much more likely someone was to convert if they were exposed to the campaign, or a specific variable within the campaign, versus if they are not exposed. The measurement strategy was used for clear, data-backed insights, isolating which outcomes were directly attributed to a their marketing activity.
Premium inventory sources, including live sports games, associated the brand with the premium content that aligned with the brand’s identity.
We want your campaigns to thrive. Digital Remedy connects the right data to the highest performing channels to nail your dream KPIs—so you can feel confident your media spend is worth every penny.
