


The United State of Independent Advertising Agencies
(Whirl)Wind of Change Many of us are still trying to grasp the severity of the current coronavirus pandemic, which has not only uprooted the daily lives of consumers but also the way business is conducted across the world. While every industry is being affected, the...
How Brands Are Adapting During a Pandemic
With audiences spending more time at home and consuming content, streaming videos, and increasing their overall screen time, advertisers are adjusting their campaign strategies and exploring advertising channels they may not have previously prioritized. For brands...
The Cancellation Chaos: The Impact of COVID-19 On Industry Events
In The Event of Mass Cancellation, Please Brace For Impact. Traditional event marketing as we know it is gone; a direct result of the global COVID-19 pandemic. The on-going effects of this outbreak are disrupting nearly every industry. Fear of spreading the disease...
COVID-19 Isn’t the Only Thing Spreading: The Misinformation of Social Media
In times of severe economic, political, or social change, information is vital. With roughly 1.73b individuals actively using Facebook, 788.4m on Instagram, and 284.3m active Twitter users, social media platforms can act as the first source of information for the...
Working From Home During Coronavirus: The Impact of COVID-19 On Digital Media
Boy, has 2020 been a year – and it’s only March. Many of us are still trying to wrap our heads around everything that has been going on in current events lately. Recently, the most talked about topic is the global coronavirus pandemic that is having a cascading effect...
OTT Attribution: What’s The Big Deal?
OTT Is Here To Stay Understanding where customers are coming from, how they heard about a brand, and the way they’re interacting within a purchase funnel has been one of the shining characteristics of digital advertising. With OTT and CTV viewership skyrocketing...
Retail Isn’t Dying; It’s Evolving in E-Tail’s Favor
Panicked headlines have circulated among the nation’s most notable news outlets, all concerning long-running brick-and-mortar retail stores closing their doors for the last time. As continuous chants claiming “the end is nigh” ring through the industry, a stigma has...
2020 Trends to Watch in OTT Advertising
With the ongoing buzz on all things OTT, marketers are eager to integrate this growing medium into their strategies moving into 2020. Despite the conversations regarding market saturation as the streaming wars continue to soldier on, Disney still saw immediate success...
Mike Seiman’s 2020 Trends With Martech Series
Mike Seiman, CEO and Founder of Digital Remedy, recently spoke with Martech Series, lending his insight on the adtech trends that the industry needs to look out for as we head into 2020. With digital ad spend expected to surpass traditional in 2019, we are seeing the...
5 Marketing Tactics to Improve Brand Performance
No business activity is worth executing if it’s unable to keep or maintain your stead in the marketplace. This notion is why branding is adamantly used in the business world. Its ability to frequently benefit organizations is why 57% of U.S. companies view...
U.S. Digital Ad Revenues Surpass $100 Billion
Digital media history has been made! U.S. internet advertising revenue totaled $107.5b for the full year of 2018. This result officially marks the first time a full year revenue earned over $100b, according to the 2018 IAB/PwC Internet Advertising Revenue Report....
Why Taking Things In-House Is Overrated
No one understands your customers, products, and services better than you do, and with the rise of programmatic advertising, a growing demand for transparency and control over data has become a very real concern. In response, the idea of taking programmatic “in-house”...
2018 Digital Advertising Predictions Launch New Opportunities for 2019
The start of a new year is always a good time for reflection. Looking back, the advertising industry kicked off 2018 with a lot of predictions, and though they may not have turned out as planned, they did open the door for new opportunities in 2019. Last year, the...
You Shared What With Facebook? Of Course You Did.
Protecting user data is likely the toughest responsibility for brands large and small. A constant battle between user privacy and corporate success. It’s sometimes difficult to see where the lines are drawn, yet it’s important that those in charge of customer data...