


How Small and Startup Brands Can Leverage OTT/CTV to Drive Sales
Search and social platforms, like Meta and Google, have set a high bar for campaign performance expectations. There are hundreds of emerging direct-to-consumer (DTC) brands in every product category, so how can smaller brands stand out? Many small and startup...
Matt Sotebeer Joins Digital Remedy as Chief Strategy Officer
Digital Remedy officially announced that Matt Sotebeer has joined its leadership team as a part of the company’s growth strategy for 2022 and beyond. With 14+ years of experience in ad tech and emerging technologies, Sotebeer brings an innovative approach and...
TJ Sullivan on Why Multi-Touch Attribution is Essential in CTV/OTT Advertising
As the consumer journey has grown increasingly complex, marketers have been forced to extend their reach over a diverse ecosystem of media. Considering that it takes an average of 56 touchpoints to drive a consumer to make a purchase, determining which of those...
The Convergence of Linear and Digital TV Advertising
Television has evolved into a multi-platform market consisting of linear and digital streaming and on-demand offerings across a fragmented media ecosystem. Consumers are now watching TV across more devices, apps, and publishers than ever before. As the way audiences...
Leveraging Oracle Moat’s Verification Technology To Combat Invalid Traffic and Ensure Campaign Success
The Growing Threat of IVT and Fight Against Ad Fraud As invalid traffic (IVT) and ad fraud increases in scope and sophistication, it has become increasingly difficult for advertisers and agencies to ensure that their ad dollars are being spent on their desired...
Webinar Recap: Leveraging Streaming Platform Advertising to Maximize Revenue
Digital Remedy recently partnered with SUBTA and Blue Apron to host a virtual webinar discussing the advantages of leveraging OTT advertising to reach and resonate with key consumers. Our own Ben Brenner, VP of Business Development & Strategy, and TJ Sullivan,...
5 Tips for Maximizing Your Performance CTV Strategy
With its precise targeting and direct attribution capabilities, OTT/CTV advertising has become a powerful new performance-based opportunity for marketers. As more and more brands have discovered the potential to effectively reach high-value audiences and measure...
Upcoming Webinar: Leveraging Streaming Platform Advertising to Maximize Revenue
2022 is officially here, and exploring new media channels is becoming increasingly important for direct-to-consumer (DTC) and subscription-based marketers looking to grow their customer base and boost sales in today’s increasingly competitive retail space. With many...
Webinar Recap: To Last Touch & Beyond: Measuring Performance CTV
Digital Remedy recently hosted a Tech-Talk webinar “To Last Touch & Beyond: Measuring Performance CTV” through eMarketer, explaining why marketers should move beyond last-touch attribution methodology, focusing instead on more nuanced ways to drive...
Flip Makes OTT Advertising Simple
With streaming now accounting for nearly 70% of TV viewing, this massive audience is drawing a lot of attention from advertisers. Spending on OTT advertising is expected to jump from $990m in 2020 to $2.37b by 2025, creeping slowly toward overtaking linear TV’s top...
5 Reasons DTC Marketers Should Invest in CTV/OTT
While U.S. ad spend on CTV is expected to reach $18.29b by 2024, direct-to-consumer (DTC) brands have been much slower to make the move—with most continuing to allocate the majority of their budget to social and search, their longtime go-to channels for customer...
Why Marketers Should Diversify Digital Ad Spend
COVID-related stay-at-home orders and the shift to work from home have completely changed the way audiences consume media, and there’s no doubt things will continue to evolve as new variants, hotspots, and policies change. Ben Brenner, VP, Business Development &...
Digital Remedy and Cuebiq Partner To Provide OTT Attribution For The Retail World
In today’s fragmented media landscape, attribution is an increasingly valuable tool for advertisers. Recent growth in both consumption and investment in streaming video has prompted digital advertisers to focus on optimizing advertising efforts. Digital Remedy has...
Jessica Cortapasso Promoted to SVP, People
Today, Digital Remedy announced that Jessica Cortapasso has been promoted to SVP, People. With more than fifteen years of experience in human capital management, Jessica joined Digital Remedy in 2013 while simultaneously acquiring her Masters’s Degree in Human...