Our very own Corporate Brand Marketing Associate, Megan FitzGerald, took the stage with Lucky Forks at Advertising Week New York earlier this month to discuss Gen Z employees and their expectations of employers regarding social good and sustainability. With almost a quarter of the workforce comprising of Gen Zers by next year, Megan and the rest of the panel shared valuable insights on what they look for when on the job hunt, employer characteristics that are most important to them, and what social issues they are most passionate about.
Take a look at some of our key takeaways from the discussion:
- Companies don’t need to invest millions of dollars into a CSR initiative when they are weighing purpose vs. profit. Going back to the basics with small fundraisers (bake sale, trivia, etc.) can go a long way with uniting teams behind a cause in companies both big and small
- The causes that companies need to support must be genuine. Choosing something just because it is convenient or topical won’t cut it anymore under the Gen Zers are naturally skeptical eye. After being raised in the digital age, young employees have the ability to see right through disingenuine brands and are not afraid to call these brands out for it.
- In this data-driven industry, we are seeing advertising and tech companies using their resources, tools, and information for good by learning what social initiatives get the most attention from their customers, users, and competitors. Companies can now leverage this information to give back to the communities they operate in, spread positive messages that align with their corporate values, and encourage their audience and employees to do the same.
If you want to see more, you can watch the entire discussion here!