Introducing Echo, a Unified Platform for Cross-Channel Media Measurement

Digital Remedy is proud to announce the launch of Echo, a unified platform designed to help marketers measure and evaluate performance across channels without relying on disconnected dashboards and siloed attribution models.

More than 60% of marketers report ongoing skepticism around their metrics, and nearly 30% face budget challenges tied to unclear measurement, revealing a growing confidence gap in cross-channel performance evaluation. As media strategies span more channels, DSPs, and data sources, many teams still measure success in pieces – relying on separate reports for display, video, search, social, and other environments. The result is slower decision-making, persistent inefficiencies, and an unclear understanding of how channels influence one another.

Echo was built to address this challenge by serving as a single source of truth for cross-channel performance, bringing buying and measurement into one integrated view. Designed to unify data from more than 10 DSPs and 200+ data providers through one system, Echo helps teams move beyond siloed reporting and toward a clearer picture of performance across the full media mix.

“Marketers don’t have a lack of data – they have a lack of clarity,” explains David Zapletal, COO at Digital Remedy. “Echo brings measurement and execution together so teams can see how channels influence one another, identify inefficiencies earlier, and make better decisions while campaigns are still running, not weeks later.” 

Echo unifies cross-channel performance data across environments such as display, CTV, video, audio, DOOH, and more. Instead of evaluating success channel by channel, teams can use Echo to understand where audiences overlap, how exposure sequences affect outcomes, and which touchpoints are contributing incremental value.

Key capabilities include:

• Flexible attribution models, allowing teams to evaluate performance from multiple perspectives rather than relying on a single methodology
• Journey analytics that reveal common paths audiences take across channels before converting
• Incrementality testing to help distinguish true lift from outcomes that would have occurred anyway
• Cross-channel influence measurement, capturing effects often missed by last-click attribution
• Efficiency insights, including overlap and frequency signals that help reduce wasted spend

“As an agency, one of our biggest challenges has always been explaining cross-channel performance without stitching together half a dozen reports. Echo gives us a single view of how channels work together, which makes optimization faster and client conversations much clearer. It’s less about pulling more data and more about finally understanding what’s driving results.”

– Jenifer Smith, Founder at Bulldog Media

The launch reflects Digital Remedy’s broader investment in an integrated, intelligence-led approach to media measurement and decision-making – bringing technology and expertise together to help marketers navigate an increasingly fragmented, cross-channel landscape with greater clarity. 

To learn more about Echo and Digital Remedy’s approach to cross-channel measurement or to schedule a demo, reach out to our team.