Feb 25, 2026
Digital Remedy announced the appointment of Salil Joshi as Senior Vice President, Technology. In this role, Joshi will lead the evolution of Digital Remedy’s technology foundation, overseeing platform unification, infrastructure modernization, and AI-driven innovation as we continue to scale our cross-channel measurement and decisioning capabilities and accelerate our intelligence-first approach to performance marketing. Joshi joins…
Digital Remedy announced the appointment of Salil Joshi as Senior Vice President, Technology. In this role, Joshi will lead the evolution of Digital Remedy’s technology foundation, overseeing platform unification, infrastructure modernization, and AI-driven innovation as we continue to scale our cross-channel measurement and decisioning capabilities and accelerate our intelligence-first approach to performance marketing.
Joshi joins Digital Remedy from Viant Technology, where he led teams to deliver core components of the company’s programmatic platform, including bidding, serving, and AI-powered planning systems. His experience building and modernizing large-scale advertising infrastructure will support Digital Remedy’s focus on creating a cohesive, scalable foundation for outcome-based media solutions.
“AI is reshaping how media performance is planned, measured, and optimized,” said Joshi. “Digital Remedy has a strong foundation in outcome-driven media, and my focus is on building the unified, scalable infrastructure needed to support intelligent decisioning across channels. By modernizing systems and combining strong engineering discipline with intelligent automation, we can help teams move faster while maintaining reliability and trust.”
As SVP of Technology, Joshi is responsible for integrating and modernizing Digital Remedy’s technology stack following recent acquisitions, strengthening data integrity, and ensuring the platform is AI-ready across planning, measurement, and optimization workflows. His mandate also includes improving engineering efficiency, reducing technical debt, and fostering strong cross-functional collaboration across product, data, and client teams.
“Salil brings exactly the kind of systems-level thinking we need as we scale our intelligence platform. His experience building enterprise-grade adtech infrastructure strengthens our ability to deliver AI-powered intelligence and unified measurement that can adapt to real-world complexity. As performance marketing shifts toward continuous measurement and faster decisioning, Salil’s leadership helps ensure our platform delivers both technical rigor and strategic clarity for clients.”
– David Zapletal, COO at Digital Remedy
Joshi brings more than two decades of experience in advertising technology and engineering leadership. Prior to Viant, he held senior technology roles at Amazon Advertising, where he worked on ad serving, targeting, reporting, and Fire TV advertising solutions. Across his career, Joshi has led multi-quarter infrastructure modernization efforts, supported globally distributed teams, and delivered high-availability systems at scale.
Joshi’s appointment comes as Digital Remedy continues to build momentum, following the recent addition of Matthew Fanelli as Chief Revenue Officer. Together, these leadership moves reflect the company’s focus on scaling our platform, expanding commercial reach, and advancing an integrated approach to cross-channel media performance.
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