Nov 6, 2020
As the election quickly approached, it became increasingly clear that political advertising as we knew it had changed once again. Campaigns were embracing connected TV more than ever before, but with it still serving as a relatively new medium, the category represents a fraction of the overall media spending pie. Our very own EVP of…
As the election quickly approached, it became increasingly clear that political advertising as we knew it had changed once again. Campaigns were embracing connected TV more than ever before, but with it still serving as a relatively new medium, the category represents a fraction of the overall media spending pie.
Our very own EVP of Marketing, Tiffany Coletti Kaiser, spoke with Adweek on the benefits of CTV advertising in a political setting, how we’ve seen campaigns embracing this new medium, and the speed at which these teams are churning out content to manage the up-to-the-minute information needed to survive in current and future election cycles. Check out the full article here.
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