Digital Dish Episode 4: Linear TV

Welcome to the fourth episode of The Digital Dish, where we dish on all things ad tech! This episode focuses on Linear TV, including an overview of what we are seeing in the linear and streaming landscape, the industry challenges advertisers face, and the converged future of linear and CTV. Tune in to discover how combining these two strategies can effectively maximize your campaign impact.

A new age of television has begun — one where linear and streaming CTV/OTT platforms coexist, compete, and create new possibilities for brands. Linear is a powerhouse channel for driving unprecedented reach and boosting top-funnel brand performance, but uncovering the true power of linear TV is at the convergence point of linear and digital. As shifts in audience viewership continue, the need for innovative strategy and a unified approach to cross-platform measurement has never been more important for advertisers.

Catch up on our previous Digital Dish episodes on our YouTube page, or speak to a team member to learn more and discover how Digital Remedy can support your converged TV strategy!

When you prioritize the combined power of a convergent TV strategy, you can:

• Drive true measurement and action
• Connect the digital and linear world
• Enrich your data stack and leverage it to drive your competitor conquesting efforts
• Understand exposure data across linear to inform your CTV/OTT buys
• Avoid fatigue with the right frequency by connecting your CTV/OTT and linear delivery

Whether you’re new to TV buying or need a strategic partner to drive major cost efficiencies on your current linear spending, our team has you covered!

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